Business Plan for Sun Shine Optometry Pty Ltd

BUsiness plan
Sun Shine Optometry Pty Ltd (Client Company) KOMPLETE ACCOUNTING GROUP
Team
Prepared by
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document is confidential and hence it is
recommended that only authorized
people should handle the document. The
document is prepared with a narrow and
limited intended use in picture and hence
the document cannot be used for
purpose other than for which it is
created. (For detailed description of
permissible usage of document, refer to
the Usage Policy in our Initial Agreement

Confidentiality Agreement
The undersigned user of the document hereby acknowledges that
the information provided in the document is highly confidential
and hence agrees to maintain utmost confidentiality and owe not
to disclose any information contained in this agreement, other
than that information which is readily available in any public
domain, unless with written consent of the Client Company.
The undersigned user also acknowledges that he will not abuse the
content of the document and owes not to copy, or otherwise reproduce
any information contained in the document without the written consent of
the Client Company or its duly authorised agent. Further, the undersigned
user agrees to return the document upon request.
____________________________________
______________________
Signature Date
_____________________________________
Name

Executive Summary
Vision, Mission and Objectives of the Company
Vision
To pioneer the industry by providing high quality eye health and vision
care accessible to all people.
Mission
To provide eye health and vision care services at affordable price thereby
ensuring that no individual is denied benefit of optometry in areas of our
operation.
Objectives:
Our objectives include:
 The enhancement and development of reach of optometry to
common people;
 To promote high standards of treatment and practice optometry
professionally;
 To promote the advancement of the science of optometry.
Ownership, Business Structure and Key Management Profile
Constitution:
Sunshine Optometry Pty Ltd is a Private Limited Company registered
under the Corporation Act with Dr. Pauline as promoter and 100% stake
holder of the company.
Key Managerial Persons:
Dr. Pauline acts as the proprietor and chief optometrist for the company
who will be engaged in offering optometric services to the people.
Purpose of the Plan
The purpose of this document to help Dr. Pauline identify all the
requirements necessary to start the business and the financial projections
necessary to assess the viability of the business

Products & Services
Services Offered:
Being a licensed optometrist practitioner, Dr. Pauline can render the
following services
 Eye check-up;
 Extensive eye check-up;
 Prescription of lens and glasses to patients;
 Co-management of LASIK procedures; and
 Treatment of other eye related diseases
Products offered:
The company will sell the following products –
 Contact lens
 Glasses
 Frames and
 Other medicines
Competitive, Marketing, Operational Management and Financial
Strategies
Competitive Strategy:
 Use of immense experience and exposure of promoter gained after
working in a large optometric company; and
 Exploitation of contacts with major suppliers of eyewear and
medicines gained during the course of job.
Marketing Strategy:
Trying everything which is reasonably expected to spread awareness
about the company starting from traditional advertising methods (such as
use of print media, etc.) to creation of online presence and digital
marketing
Operations Strategy:
 ABC Analysis for stock maintenance ("6 Steps for an Optimal Optical Inventory
Policy", 2014);

 Using established policies for screening and selection of human
resources;
 Regular analysis of process.
Financial Strategy:
The promoter has decided to finance the entire requirement of funds from
own sources and hence no external financial support was taken.
Key Financial Data
Here is some of the key financial data –
Financing
Financing
Equity Contributions
Management
Investment
$1,50,000.
00
Total Equity
Financing
$1,50,000.
00
Banks and Lenders
Bank Loan $0.00
Total Debt Financing $0.00
Total Financing
$1,50,000
.00
Pro-forma Profit and Loss (Yearly)
Pro-forma Profit and Loss (Yearly)
Year 1 2 3
Sales
$23,35,2
42
$28,02,2
90
$32,78,68
0
Operating Costs
$5,82,41
6
$6,52,87
3 $96,293
EBITDA
$6,43,25
0
$8,17,92
6
$16,24,54
2
Taxes, Interest, and
Depreciation
$2,21,73
7
$2,34,39
4 $4,56,213
Net Profit
$4,21,51
3
$5,83,53
2
$11,68,32
9

1 2 3
Sales 2335242 2802290.4 3278679.768
EBITDA 643249.676 817925.9662 1624542.064
Net Profit 421512.997205714 583532.039780714 1168328.71068571
$250,000
$750,000
$1,250,000
$1,750,000
$2,250,000
$2,750,000
$3,250,000
Sales, Operating Costs, and Profit Forecast
Amount
Monthly Break-even Analysis
Monthly Break Even Analysis
Year 1 2 3
Monthly Revenue $92,472
$1,03,65
9 $15,289
Yearly Revenue $11,09,669
$12,43,9
09
$1,83,46
6
1 2 3
Monthly
Revenue
92472.3824496
51
103659.085226
969
15288.7938683
948
Yearly
Revenue
1109668.58939
581
1243909.02272
363
183465.526420
738
$100,000
$500,000
$900,000
$1,300,000
Break Even Analysis
Amount
Important Ratios:
Business Ratios - Yearly
Year 1 2 3
Sales
Sales Growth 0.0% 20.0% 17.0%
Gross Margin 52.5% 52.5% 52.5%
Financials
Profit Margin
18.05
% 20.82% 35.63%
Assets to
Liabilities 43.98 42.64 57.71

Equity to Liabilities 42.98 41.64 56.71
Assets to Equity 1.02 1.02 1.02

Table of Contents
Executive Summary.......................................................................................................................2
Vision, Mission and Objectives of the Company..............................................................2
Vision...........................................................................................................................................2
Mission........................................................................................................................................2
Objectives:.................................................................................................................................2
Ownership, Business Structure and Key Management Profile....................................2
Constitution:.............................................................................................................................2
Key Managerial Persons:......................................................................................................2
Purpose of the Plan....................................................................................................................2
Products & Services...................................................................................................................3
Services Offered:.....................................................................................................................3
Products offered:.....................................................................................................................3
Competitive, Marketing, Operational Management and Financial Strategies.......3
Competitive Strategy:...........................................................................................................3
Marketing Strategy:................................................................................................................3
Operations Strategy:..............................................................................................................3
Financial Strategy:..................................................................................................................4
Key Financial Data......................................................................................................................4
Financing....................................................................................................................................4
Pro-forma Profit and Loss (Yearly)....................................................................................4
Monthly Break-even Analysis..............................................................................................5
Important Ratios:....................................................................................................................5
Research and Analysis..................................................................................................................9
The Product...................................................................................................................................9
Industry Trend :...........................................................................................................................9
Economic and Regulatory Environment..............................................................................9
Market Analysis & Customer Profile.....................................................................................9
Market Research.......................................................................................................................10
SWOT Analysis...........................................................................................................................10
Threats:....................................................................................................................................10
Opportunity:............................................................................................................................11
Business Core Values..............................................................................................................11
Operations.......................................................................................................................................12
Sales Techniques......................................................................................................................12