Business Plan Assignment: ATS Organization
Added on -2020-06-06
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Business Plan
TABLE OF CONTENTSSECTION 1: EXECUTIVE SUMMARY .................................................................................4SECTION 2: OWNER’S BACKGROUND .............................................................................42.1 Rationale behind running own business ..........................................................................42.2 Work experience .............................................................................................................42.3 Education and qualification..............................................................................................42.4 Training............................................................................................................................42.5 Future training courses ....................................................................................................5SECTION 3: PRODUCTS AND SERVICES...........................................................................5SECTION 4: THE MARKET ..................................................................................................6SECTION 5: MARKETING STRATEGY ...............................................................................7Marketing mix ......................................................................................................................7Segmentation, targeting and positioning ...............................................................................9SECTION 6: MARKET RESEARCH ......................................................................................9SECTION 7: COMPETITOR’S ANALYSIS ........................................................................10SECTION 8: OPERATIONS AND LOGISTICS ..................................................................11Legal aspects associated with the business .........................................................................11
Skills and accountabilities of staff .......................................................................................11SECTION 9: COSTING AND PRICING STRATEGY .........................................................12SECTION 10: FINANCIAL FORECASTS ............................................................................12Use of Start-up loan in the achievement of business objectives..........................................12SECTION 11: BACK UP PLAN ............................................................................................12
SECTION 1: EXECUTIVE SUMMARY Business is operated for providing better and quality services to the society so that they may be imparted with better life. It is requiredthat organisation must give services and products in a manner which will be helpful for entire society and that too at affordable prices. This is abasic concern for firm so as to impart services at desired prices as preferred by customers. It is essentially needed that firm must provide servicesat least possible costs by which they may be given with effective items and attain good market share. In relation to this, ATS organisation whichwill be transforming its business idea into non-emergency medical services is required to perform well and attain good customer's base by whichit may effectively accomplish desired goals and profits in effectual way. For this, business plan is devised in the report which will be beneficialfor the firm in order to achieve stated objectives in timely manner and started earning profits in first month of operations. It is essentiallyrequired to earn desired income to effectively stay and survive in non-emergency ambulances services and garner larger customers in the futurecourse of action. This is possible only when dedicated work environment is followed. Thereby, employees are key resources of organisation andthus, they will initiate firm determination in discharging services quite effectually which will help firm to reach its targets with much comfort.The business aims to provide top quality services by which it may serve society. Furthermore, it aims to provide services to patients sothat it will maximise sales up to a high extent and further, net profit margin will be enhanced in the future course of action. It means that newbusiness would be able to impart services in field of non-emergency services. Moreover, fast and effective services will be provided in order tomake customers' loyal towards it. The patients would be provided with services and they can book ambulance by logging in official website withtheir credentials. This will help service takers to book ambulance when they go for check-ups to the hospital. Moreover, it would provide withservices so that more of the customers may be attracted in the best possible manner. Hence, it will be fruitful for new division of business as it isexpert in providing in transportation facilities and by starting new division, good amount of profits could be garnered in effective manner.Furthermore, it would provide better services to patients and as such, it would achieve stated objectives in realistic way. The sales could also bemaximised by making contacts with various hospitals in the locality so that whenever, patients come for availing services in hospital, they may
be referred to ATS and thus, customer base may be enlarged in a better manner. Hence, business will be able to attain desired goals andmaximum profits. SECTION 2: OWNER’S BACKGROUND 2.1 Rationale behind running own business ATS is known for integrate logistics and operation management. This business unit has developed its effectual image in the mind ofcustomers by providing them with timely and high quality services. Approaches which are undertaken by ATS for leadership, management, co-operation and co-ordination recognized as high prominent. All such skills or traits are vital for the success of any business unit. Hence, suchskills will help business entity in managing new venture of non-emergency medical transportation facility. The organisation will be able toprovide better and enhanced services to patients so that they may be treated quite effectually. Furthermore, reason behind running business is toimpart necessary services to patients in order to make them medically fit (Schaper and et.al., 2014). 2.2 Work experience Currently, owner of ATS is managing 100 operations with more than 1200 employees and 11000 vehicles. This aspect shows thatbusiness entity has knowledge and experience pertaining to the management of transportation facility. Hence, such knowledge in this field willassist in managing ambulance or medical transport facility more effectually. The operations of the business are quite good and it shows thatcompany has good work experience in transportation field and as such, it will be able to earn revenue in the best possible manner. 2.3 Education and qualificationThe organisation is required to be recruit employees having skills and abilities to perform tasks in the best possible manner. Furthermore,it education and qualification is important to analyse as non-emergency medical transportation business requires quick and efficient employeesso that they may carry out tasks in effectual way. It is required that qualification should be basic so that better services may be provided to
patients. Furthermore, patients may be handled effectively and main role of driver is to make ensure that patients are reach safely to thedestinations. In relation to this, driver should be punctual enough so that he may drop passengers within stipulated time in the best possiblemanner. Nurses are required to provide healthcare services to patients, effectively prevent them illness so that patients may be treated with muchease. Nurses should also possess basic knowledge and qualification and most importantly they are required to be punctual in order to providehealthcare services to patients in effective manner (Blank, 2013). 2.4 TrainingFor offering medical transport facility or ambulance services business entity requires some specific knowledge. Moreover, special careand knowledge is required for dealing with employees, patients and their family members. Hence, training pertaining to patient transportationhad joined for developing skills regarding governance, leadership, direction and quality management. Further, training in relation to medicaltransport facility had attended for getting knowledge about facility, equipment, vehicle and staff management. Such kind of patienttransportation programs has developed my ability to manage operations in this field. On the basis of training session, being a business entity, Iwould become able to develop competent plan for delivering non-emergency medical transportation facilities to the patients. 2.5 Future training courses I have no specific and deep knowledge regarding the operations as well as activities of non-emergency medical services. For gettingsuccess in the new venture trainings sessions had been attended (Ward, 2016). However, still I also need to develop my own knowledgeregarding the medication aspect requires by non-emergency patients. For this purpose, I will co-ordinate with the leading care unit and therebygets knowledge regarding medication and other services. Along with this, for enhancing my knowledge I will also do internet surfing orresearch. This in turn makes significant addition in my knowledge regarding non-emergency medical transport services.
2.6 Hobbies and InterestsI have hobbies and interests in providing healthcare services and this is the main reason for which business will be started so that patientsmay be treated in effective manner. Elderly patients will be offered with wheelchairs and lifts. Furthermore, I have interest in providing servicesat affordable costs so that patients may be benefited quite effectually. I have keen interest in imparting quality services to them and as such,making them medically fit at the earliest. I will provide better facilities and amenities to the old age patients so as to make them fit. 2.7 Additional informationThe organisation is a recognized leader in the field of supply chain management. It has provided various diversified background ofservices and employees are hard-working in giving quality services. ATS will be able to enlarge its services in the new business expansion ofproviding non-emergency medical transportation facility to people so that company can earn profits in effective manner. Furthermore, it isrequired that fast and effective services to be provided patients so that business may be able to enhance satisfaction level in the best possible way(Davis,, DeLong, Goebel, Horn and Roland, 2018).SECTION 3: PRODUCTS AND SERVICESMission: The mission of Aim Transport Solution is to provide patients with safe and effective healthcare services. ‘Business Objectives Short termTo develop awareness among the customers regarding offering.To provide customers with high quality services which evolve satisfaction among them.
Medium term (next 1 – 2 years):To maximize sales by 20% by fulfilling the needs and expectations of the customers. To exert control on cost and maximize profit margin by 15%. Long term (3 years and beyond):To develop leading position in UK market under the category of non-emergency medical service provider.ATS is well known brand which provides customers with the transportation solutions. This business unit focuses on meetingtransportation challenges with service and flexibility. With the help of advanced technology and experience of many years ATS aid in theefficacy improvement regarding transportation services or activities. Now, considering the ageing population resides in UK, ATS plans tointroduce non-emergency medical transport facility. Specifically, ATS is a service based organization which will provide ambulance facility tothe patients. On the basis of customers or patient’s requirement pick and drop facility will be offered. Along with this, all the equipments such asmachine, wheelchairs etc will be used for providing patients with quality services. Hence, through such venture non-emergency medicaltransport facility will be offered by ATS to the patients and health care units (Weinstein and et.al., 2014). The non-emergency transport services are designed by ATS for the patients who do not require an urgent or immediate response. In otherwords, focus of ATS is on offering services to the individuals which may not be of specialist nature. Hence, services which will be offered byATS in the context of non-emergency aspects are enumerated below:Planned outpatient appointments: ATS will offer services pick and drop services to the patients who have planned appointments. Thus,ATS will pick to the concerned patient from their place of residence as well as drop to hospital and thereafter home.
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