Business Plan Assignment | Designing

Running head: BUSINESS PLAN
Design business plan for Eden Ventures
Name of the Student:
Name of the University:

1BUSINESS PLAN
Executive Summary
The business plan is based on Eden Ventures who is investing into technology for providing of
training and education to the rural small business owners. The organization is invested into
telecommunication software, digital media, internet, mobile sectors, enterprise software, social
media and SaaS. This particular technology business plan is based on helping to formalize the
business strategies. The company is developed the business by helping the small business owners
to use of innovative technology for raising the higher market share.

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Table of Contents
Introduction......................................................................................................................................4
1. Business concept..........................................................................................................................4
1.1 Value Proposition..................................................................................................................4
1.2 Business Offer.......................................................................................................................5
1.3 Ownership Structure..............................................................................................................6
1.4 Mission, Aims and Objectives...............................................................................................7
1.5 Legal Formalities...................................................................................................................8
2. Marketing Strategy......................................................................................................................8
2.1 Customer segment.................................................................................................................8
2.2 Customer relationship............................................................................................................8
2.3 Distribution channels.............................................................................................................9
2.4 Marketing analysis using 7Ps................................................................................................9
3. Operational plan.........................................................................................................................10
3.1 Key activities.......................................................................................................................10
3.2 Key resources.......................................................................................................................11
3.3 The people plan....................................................................................................................11
4. Finance plan...............................................................................................................................12

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5. Timeline.....................................................................................................................................12
6. Research.....................................................................................................................................13
6.1 Macro environment analysis – PESTEL..............................................................................13
6.2 Company’s Industry analysis - Porter’s Five Forces Analysis............................................14
6.3 Internal Company Analysis and External collaborations....................................................15
6.4 SWOT Analysis...................................................................................................................16
6.5 Financial Status Analysis.....................................................................................................18
Bibliography..................................................................................................................................35

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Introduction
Eden Ventures is an organization which is invested into technology companies within the
telecommunication software, digital media, internet, mobile sectors, enterprise software, social
media and SaaS. The company has it’s headquarter in London, United Kingdom and was
founded in the year 2002. The organization founded that they need huge amount of underserved
rural small businesses which are required of technological consulting as well as experience. The
company brings investment into the technology in rural small business owners. The purpose of
the investment business plan is to help into formalizing of business strategies. The company
decides to develop their business by helping rural small business owners to use of technology.
1. Business concept
1.1 Value Proposition
By use of Ansoff’s Matrix, the business is categorized to provide of new services into the
new market, as the services are satisfied with new set of client’s requirements. The business is
able to bring performance value into the business as it improves the way businesses are operated.
The technology services are customizable to the requirements of small business owners as they
are not have set services. The target market of the organization is that they want to provide
training and provide education to the small business owners located in rural Europe. The clients
are chosen based on lack of knowledge on technology, as well as inability to reach higher
productivity throughout technological innovation. Mainly, the organization gains business value
by investing into internet, enterprise software and digital media. The organization is focused on

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developing their business process. The organization is developing efficient methods to procure
the services and products.
According to Ansoff Matrix, Eden Ventures can determine the product as well as market
strategy. The four sections of this matrix are:
Market penetration: It is about selling of existing products to the existing markets. In
order to grow as well as penetrate the customer based in the existing market, the organization
cuts their price, improve the business process, and invest into technology an increase into
existing production. Eden Ventures spend into technology to penetrate the markets.
Product development: It is about development of new services and processes into
existing markets. The organization tries to provide training and education to the small business
owners to use of technology. The modifications into existing business processes provide an
increase value to the customers for develop of new services.
Market development: It develops of existing products in new markets. Eden Ventures
provide technology investment services to the European countries only. The organization should
require developing their technological services into other countries also so as to gain a new
market value in other countries.
Diversification: It is about enter of new markets with development of new products. The
organization should enter into new markets with development of their business process. The
organization starts to train the small business owners about new technological usage.

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1.2 Business Offer
Eden Ventures invested into higher growth European technology companies. The
company provides of technological services such as internet, big data analytics, digital media,
and telecommunication software. Eden Ventures offers some of the technological services on
sourcing of procurement. It determines the technological suppliers and manages sourcing and
recommends upgrades of business process.
1.3 Ownership Structure
The competitive advantage of Eden Ventures is to run small rural business and make it
successful in the European countries. The organization consists of some owners those have deep
knowledge of the internet infrastructure. The deep knowledge of the members helps to shape
way people are working. The share of the company is to be divided into five partners who help to
take and manage right decisions for the company. Each of the organizational partners should
bring £10,000 to invest into development of business process. They invest to provide training on
technology to the rural business owners.
EdenVenturesProjectManagerBusinessPlannerOperationsManagerMarketingManagerMarketConsultant

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Figure 1: Ownership structure
(Source: Created by author)
1.4 Mission, Aims and Objectives
Mission: Eden Ventures was created to invest in technology and help the rural business
owners to use of technology. The evidence is based on the fact that the rural small business
owners have no such resources and connections to use the technology. The mission of the
organization is to provide training and educating the small business owners to utilize the
resources. The organization should fulfill their mission when the clients are satisfied and
achieved growth rate at 20%.
Aims: The aim of the company is to provide high value to the small business and
business development by investing in technology. The technological services provided by the
organization are internet, enterprise software and digital media. The organization provides
training to the small business owners to use of those technological services.
Objectives: Following are the business objectives of Eden Ventures such as:
 To grow the business as per requirements of the clients and customers
 To provide training and education on innovative technology to the small business
owners
 To keep revenue cost on the services below 20%
 To increase net revenue by 350%