(solved) Business Plan Assignment
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Added on 2020-10-22
(solved) Business Plan Assignment
Added on 2020-10-22
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Business Plan
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................2TASK 3............................................................................................................................................3TASK 4............................................................................................................................................5Employing staff members on Zero- hour contract.................................................................5TASK 5............................................................................................................................................6Assets , liabilities, incomes and gains of restaurant...............................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONBusiness plan means brief description of any new business. It includes, capital, plans,organisational goals, objectives, etc. the study will include various methods of market research,brief description related to ethical dilemma and employment rights of members of zero hourcontract. Recommendation to the situation of ethical dilemma is also presented in the presentreport. TASK 1Setting up of a restaurant: Recent surveys shows that the number of restaurants and mobile food outlays isincreasing with a faster pace after a decline of 2009. Alone in 2017, there were 86,627businesses operating in the restaurant and mobile food service industry in the UK. The foodindustry is growing with a faster speed generating higher level of revenues or the hotel andrestaurant owners (Bagwell, 2018). A small restaurant is being opened up in the finest locality ofthe London which delivers exquisite service and food quality with a twist of the healthiness Inthe all the foods items serves in the restaurant. It will be called with a name of “ CRAVE IT,REPEAT IT”. The location is sleeted as Notting hills in the west London which is famous forserving the finest burgers in London. Name of the business: CRAVE IT, REPEAT IT.Target consumers: The target consumer for the business are the one who prefer to havehealthier food for their meals without compromising the authentic taste of the food articlesserves. Precisely, the people who are more inclined towards fitness which includes theprofessional and young people. The target consumers are chosen in accordance with the locationas the people in the vicinity of the Notting hills prefer healthy snacks and food with keepingthem healthy as well as satisfy their cravings. Business model: The restaurant follows a mixed model for its business which is revenuecum value proposition model in this model business will keep its focus on maximization of theprofits alone with value addition for the restaurants and its consumers as well. With enhancingthe values and goodwill of the firm, revenues of restaurants can be increased which is ultimategoal of the entity. Visual identity of the restaurant: The restaurant will indulge in preparation of thefoods with organics raw material only which will be taken from the surrounding areas of the1
Notting hills (Gordon and Brezinski, 2016). Moreover, the ingredients with higher levels offats and carbohydrates will not be taken in preparation of food items rather all will besubstitutes with healthier option, without compromising with the taste and quality. The logo of the restaurant itself presents the smart ides to statist the consumer cravingwith taking care of their health and care. The diet foods is presented with a whole new twist andspark of new taste to it. Social values: every person who comes through the doors of restaurants will be resectedbe it staff or the guest. The business will be committed to bring in the highest level of energy,knowledge and enthusiasm to the daily basis.Environmental values: the restaurant will indulge in eco friendly practices with havingwater recycle plant (García-Segovia, Harrington and Seo, 2015). Along with this all the reusablearticles in the business are eco friendlily as the packing materials for the food items are mademore plane and laves which are biodegradable this will also provides employment to the localsand people around the locality.Equity and diversity: the restaurant believes in equal treatment and diversification of theworkforce. All the staff and the guest of the restaurant will be tarted with equality without anydiscrimination. The employee of the business also promotes diversification of its employeeswhich includes recruitment from different places as per the professional skills. TASK 2Market research:Market research is the major task to be performed by any organisation. It includesanalysis of current market situations, consumer needs and demands along with the strategies andperformance of the competitors. Complete research on market can be done through following stages:Primary research: 2
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