Business Plan: JetBlue Airline Corporate Management

Business Plan:
JetBlue Airline Corporate Management
Executive summary
Marketplace elements favour inauguration of a latest airline to meet the
decision for extra, higher-fantastic passenger and load service linking
Western Europe with the unexpectedly expanding markets of South-jap
Europe and Malaysia, and linking South Asia locations, via Western Europe
hubs, to trans-Atlantic and worldwide destinations.
Services offered by JetBlue
As established at some stage in this marketing strategy, it's miles smooth
that a strong boom capability exists for the future, and the airline will gear
itself toward practical, properly-based totally completely increase and robust
monetary and company planning.
The proposed new airline has the capacity to end up a sturdy, properly-
mounted, and - because the numbers mean - surprisingly worthwhile
provider, starting from now.
A320 Airline Diagram

Figure 1. Aircraft diagram (BizPlanDB, 2014)
Number of Aircrafts Required
FOUR A320 aircrafts are required to complete flights to all the above
mentioned routes.
The airline ensures at any given time there an extra airline at KUL to cover
for other aircrafts on flight.
Daily Utilisation of the Fleet
JetBlue aircrafts will fly the A320s models for an average of 15 hours in
which, by comparison to other airlines, will the highest average in the
aviation industry in Malaysia (Ahmed Abdelghany, 2018).
There are a number of factors which affect average utilisation rate of the
JetBlue airlines and they include:
1. The JetBlue airlines availability and on-time performance. As the
JetBlue airlines we will ensure that our aircrafts are well equipped and
ready to work within stipulated time schedules factoring in delay and
other factors that may affect departure and arrival and downtime
hours. We have extra aircraft on waiting ready to cover emergencies
that might be caused by other on-flight aircrafts (Taneja, 2019).
2. As JetBlue airlines we ensure that the average elapsed time per trip is
taken into account in arranging for our airlines schedule.
3. Impact to Maintenance: The increase in aircraft utilization may reduce
the aircraft downtime for maintenance, thereby spreading fixed annual
costs for more hours and also eliminate the need for more aircraft. On
the other hand, effective and time saving maintenance activities can
result in better aircraft utilization. Hence a trade-off between the two
can achieve the desired goal – an optimum aircraft utilization factor. In
our airline we ensure that there is a balance being maximum aircraft
utilisation and downtime maintenance to ensure that our airlines are at
best conditions at any time for safety of passengers and crew
(Burghouwt, 2016).
Pricing Strategy
Like the whole lot else approximately it, the brand new airline's pricing
method may additionally set it other than the % and could form a key aspect
of its commonplace advertising and marketing and advertising strategy.