Business Plan for a Bakery: Market Analysis, Marketing Strategies, and Operational Plan

This business plan presentation includes a market analysis, marketing strategies, and operational plan for a new bakery in London, UK. It covers macro-environmental factors, competitor analysis, and pricing strategies. The presentation also uses tools such as PESTLE analysis, Porter's Five Forces, and SWOT analysis to analyze the business environment and identify opportunities for growth.

Business plan

Table of Content
 Executive summary
 INTRODUCTION
 MAIN BODY
 The Business detail
 Macro-Environmental Overview
 Market & Industry Analysis

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 Competitor Analysis
 Marketing & Pricing strategies
 Operational plan
 CONCLUSION
 REFERENCES

Executive summary
This report includes a business plan in which a new business of bakery is going to be
operated in food industry and in relation to this different aspects of the study will be explained.
For operating the respective business, there will be internal and external environmental analysis
that influence the business performance. Moreover, there will be analysis of market and industry
along with marketing and pricing strategies that will help the business in gaining competitive
advantages over competitors in market.

Introduction
Business is an organisation in which people do
their task together for the purpose of attaining the common
objectives of earning and maximising the level of profits
by satisfying the customers needs and wants. Business
plan is an important written report that gives an
explanation and an overview of the future of a business. It
describes the business strategies and key goals that are to
be achieved within the organisation (Finch, 2019).

The Business detail
In this presentation, The Bake Whisperer is operated as a bakery
in the respective industry in London city of United Kingdom. The mission
of the organisation is to provide distinct variety of food products with
superior quality to potential customers. The vision of The Bake Whisperer
is to enhance the level of profitability and customer loyalty. This is a small
business enterprise and will have employee size of 15 staff. The products
and services of the respective organisation will be breads, biscuits, cakes,
pastries, cookies, muffins, pizzas, snack cakes, etc.

Macro-Environmental Overview
The overview of macro-environment can be conduct through a framework of Pestle Analysis. This tool
helps an organisation in analysing the influence of macro-environmental factors that impacts the operations of an
industry and also facilitates in understanding the influence of trade dynamics on performance of business. The
Pestle Analysis of The Bake Whisperer is discussed as under:
 Political factors: Within United Kingdom, COVID-19 is a major factor that can impacts the business
operations of respective organisation. Due to this pandemic situation, political system of UK and government
has made certain guidelines like social distancing, sanitizing and many more. Therefore, business of bakery
can be negatively impacted if it does not adhere regulations and policies framed by government and can be
penalised for doing this.

Market & Industry Analysis
The analysis of market and industry can be done through of model of Porter's Five Forces. It is a tool
that facilitates a business in ascertaining its internal strengths and weaknesses that helps in creating new
strategies to expand the profitability level within firm. The Bake Whisperer should use this kind of framework
as it would assists this business in analysing the influence of different forces of this model on functioning of
bakery (Jukova, Ilina, and Zotova, 2019).
 Threat of potential new entrants into industry: If there are less barriers on restrictions, then it
would be convenient for any new entrant to take entry into the market. Therefore, there is a high threat of
potential new entrants into industry for The Bake Whisperer because new entrant can bring innovative
products and related services that can capture a large number of customers within the market.

Competitor Analysis
The Competitor analysis is a tool that helps in assessing the strengths and
weaknesses of the rivalries that are actively participating within the market-place. There
are different competitors of The Bake Whisperer within United Kingdom like Baltic
Bakehouse, Margot Bakery, Nova Bakehouse and many more at a large scale (Mariani,
Bartoloni, and Morelli, 2019). In order to gain competitive advantages over these
competitors in the market, the respective business should frame its marketing strategies
that would facilitate the firm in maximising the volume of sales and associated profits.

Marketing & Pricing strategies
Marketing strategies are the methods through
which a business differentiates its products and services from
its competitors by making concentration on their strengths
and weaknesses for providing products and values to
customer-base at superior quality. For understanding
marketing strategies and identifying target market, a model
of STP is going to be used in context to The Bake Whisperer.

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Pricing strategies are methods that are used to establish
the best prices for a particular product or service, it helps the
business in deciding prices to earn and maximise the level of
profits and values of shareholders while considering market
demand and consumer. There are various pricing strategies such
as cost plus pricing strategy, penetration pricing strategy,
psychological pricing, skimming pricing, etc (Rose, 2021).

Operational plan
It is the process of planning strategic objectives and goals to technical
goals and objectives. Operational plan is the basis for as well as justification of an
annual request of operating budget. It outlines the key goals and objectives of a
business and states the process to reach out to them (Tipu, 2019). The operational
plan for The Bake Whisperer includes sales forecast, budget, situational analysis
and distinct promotional strategies.

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SWOT Analysis: is a tool that facilitates in analysing the internal environment of a business in
terms of its strengths, weaknesses and external opportunities and threats. The Bake Whisperer would use
this tool to analyse various opportunities that are available in market. SWOT Analysis of The Bake
Whisperer is described as below:
 Strengths: This is a primary duty of a business to identify its strengths by taking advice of
professional strategic management. Major strengths of The Bake Whisperer is that it is providing a
broad variety of food products that are healthy and helps company in attracting a large number of
customers that would lead to great profit margins within business.

Conclusion
From explanation of the report, it has been concluded that business plan is
significant tool for any enterprise to gain competitive benefits. Through understanding
the different aspects of business, an organisation can easily achieve its success and
objectives effectively. In this presentation, a business of bakery has been started and in
relation to this, there has been a macro-environmental analysis that would affect
functioning of business.

References
 Finch, B., 2019. How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures. Kogan
Page Publishers.
 Götz, J., 2020. Business Plan. In Seasonal Affective Disorder and Light Therapy (pp. 165-203). Springer,
Wiesbaden.
 Hanák, R. and Grežo, M., 2020. The effect of entrepreneurial experience on the quality of a business plan
proposal in applying for angel investment. International Journal of Entrepreneurial Venturing, 12(6), pp.617-647.
 Hopp, C., Greene, F.J., and Samuelsson, M., 2018. Revisiting the influence of institutional forces on the written
business plan: a replication study. Management Review Quarterly, 68(4), pp.361-398.

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