Pamps and Jumps Business Plan

This business plan details the strategy for Pamps and Jumps, a beauty salon offering childcare services. It includes market research, competitor analysis, SWOT analysis, marketing mix, and financial projections. The plan targets parents seeking relaxation and beauty services while their children are cared for in a safe and stimulating environment.

Beauty salon and childcare
service

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
BUSINESS PLAN FOR PAMPS AND JUMPS.............................................................................1

EXECUTIVE SUMMARY
The present business plan is related with introduction salon in the name Pamps and
Jupms, hair and beauty salon play area which provide an exquisite services offer as taking care
of the children the clients when they get themselves pamper din the salon. The main business
idea is to provide the parent all grooming and beauty services without any worry of their child's
protection and care, as same will be taken care by the specially appointed qualified staff in salon.
The aim, mission, vision and value proposition are presented in the start of the plan to defined
with actual purpose the business serves.
BUSINESS PLAN FOR PAMPS AND JUMPS
The business plan is made with taking into consideration all important factors to prepare
a business plan such as the describing product and services offered by salon, conducting and
markets and internal search and market analysis (Watson and McGowan, 2018). Along with this
STP is described with determined the funds requires and resources of financing and budges are
prepared.
AIM: “To provide beauty and grooming services to clients to pamper them without any
worrying of their children.”
MISSION: Top provide high quality product and services and child care with quality and
trained staff. To giveaway such pampering and stratifying services to those parents who are in
need of relaxation time from their tough and busy schedules.
VISION: To gain superior reputation and revenues along with consumer satisfaction. To
gain trust of clients with providing the best quality beauty services by using high grade products
along with giving them an additional service of child care at salon by quality and trained staff
without any worry of protection if their children.
VALUE PROPOSITION: The salon allows all its clients either men or women to get
head to toe beauty services under one roof. The mummy are given special services as their
children will be taken care off by qualified staff when they get pampered.
PRODUCT AND SERVICE: the product and services that will be offered by Pamps and Jumps
to its clients are:
 Hairdressing : the hair related services that will be provided in the salon are coloring,
trendy treatments, straightening, making various hair styles and given Stylish haircuts to
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clients special attraction will the those which haircuts design which are developed
especially for new moms.
 Make up: in this different range of makeup style will be provides to clients, which
includes light markup for day parties, makeup for cocktails parties, bridal looks etc.
 Beauty, aesthetics and tanning: under this includes will be as certain beauty treatments
for post pregnancy, acne, stretch marks, soggy skin act for new moms(Simón-Moya and
Revuelto-Taboada, 2016). For other mother and clients anti tannin treatments, aesthetics,
Botox will be provided.
 Yummy Mummy Services: this will be the introductory Offer when the salon will first
start and offers under this offer includes special rate cared for moms and special prices
on group booking. The clients will be served with unlimited Lavazza Barista coffee,
specialized tea and refreshments, free croissants and cakes.
For babies facilities will be provided as baby changing, microwaves for warming bottles,
separate areas for breastfeeding, play areas and nappy for kids.
 Play area: this is additional services provided buy the Pamps and Jumps as a children
play area for the child of the clients who visit the salon. Kid will be looked after by
professional staff.
 Gift vouchers: those who take services from Salon on a regular basis will be given gift
vouchers and they can avail certain services at concessional rate of or free in the salon.
 Reward discounting: this is another measure developed under marketing planning as on
availing services of $200 or-more in one siting will be getting a straight discount of 25%
 Online system booking: this is another facility that will be provided by salon to its client
as the target consumer are one who have small children can not leave them alone at
home. So a facility of Online booking is provided so that booking can be made sitting at
home and as per the times scheduled whichever is suitable to them.
 Opening from Monday to Sunday: to make s feasible for all clients the salon will read
open for all days of the weeks from 9 am to 6 Pm.
MARKET RESEARCH:
COMPETITORS ANALYSIS:
Basis of difference Pamps and Jupms The Salon Hair and Larry King
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Beauty
Product/services This salon provides all
types of beauty
services from head to
toe (How to use the
7Ps Marketing Mix,
2018). This includes
hairdressing, makeup,
manicures, pedicure,
all services related to
face and body. This
salon also giver certain
beauty treatments.
This salon is the one
which provides all
beauty services but do
not give services of
treatments.
This salon has a
specialization in hair.
It provides services
related only with
hairdressing and hair
cutting and hair
styling.
Price Being a new entry in
the market this will
adopt penetration
pricing policy keeping
the prices of serves
low and then gradually
increase the prices.
This is a well
established salon in
London so the pricing
strategy used by it is a
mix of psychological
and economic pricing.
This is done to play
with the emotions and
sentiments of
consumers.
As this only provide
services related with
hair and its treatment
bundles price strategy
is followed by it.
The prices are also
kept high and people
are willing to pay
high prices as the
services are
exquisite. To have a
haircut a person need
to take hair wash first
and both are
considered under one
services.
Promotion This is uses celebrity The main services As this provide
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and media to promote
is services and the
main highlighter of the
promotion is child care
services having variety
of toys, musics,
playing, foods and
drinks.
which is promoted by
this salon its mask up
and artists having
professionals skills and
dedicated for providing
the best makeups to the
clients with continuous
improvements. This
also uses media
platform as promotional
measure.
services related with
only hair. The
promotion is high on
hair styles and cuts
and is done only
thorough celebrities
and this is a high end
sophisticated salon.
Place The place chosen to
open this salon is
South London where
there is no such salon
providing both beauty
serveries along with
health care services.
Pamps and Jumps will
be the first one in that
area.
This is situated in
central London as this
is the central areas and
reason behind
choosing this location is
it is has a easy access
and near the subway
station.
This sal9n is famous
among celebrities
such as David
Backham, and is
locates in Souths
Ken. Being a
popular salon this
need not to be more
promoted. The place
needs not to be
chosen accordingly
as people do
approach it as when
they need as haircut
or hair styling.
PESTEL
Political Economical Social Technological Environment Legal
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al
A change in
tax rate will
decrease the
profitability of
the salon.
With proving
child care
services
inclusive in
the charges of
salon services
will enhance
profitability of
business.
Salon
providing a
social services
will boost the
reputation of
salon.
With adopting
advances
equipment in
providing
services will
attract ore and
more
consumers to
salon to get
best services.
With
increasing the
awareness
about the
change
weather and
along with this
changing the
demand and
requirements
of the skin and
body will
definitely
attract
consumers to
take beauty
services with
change in
climatic
conditions.
Many rules
and
regulations are
applicable in
staring and
running a
beauty salon
to endure the
safety,
responsible
business
practices and
companies
with law. Any
lag in this can
lead the
organisation to
legal
proceedings.
A new rule or
change in an
existing rule
will result in
implementatio
n of newer law
in the salon
and if not or
done with
With
providing the
discount,
rewards and
gift voucher
the sales
revenues of
salon will be
increased to
The offer of
the salon to
provide child
care services
along with
beauty
services will
forge bonds
not only with
Use of the
best quality
toys, creches
etc (Shelton,
2017). in child
care section
will enhance
the goodwill
and value for
With an Eco-
friendly
environment
in both salon
and child care
unit along
with using
organic
products will
The salon will
have to follow
the child care
regulation as it
is proving
such services
and can not
operate with
adherence
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some faults
can result in
fall back if
adopting
government
policies and
regulations.
higher level. the stylist but
also with other
moms w o
visit the
par;our.
the money of
series taken by
the clients.
enhance
awareness
among the
clients and
build up an
image
structure for
salon.
with legal
legislation and
provisions
INTERNAL RESEARCH
SWOT Analysis
Strength Weakness Opportunities Threats
 In house child
care service
for children of
clients in
North London.
 Qualifies and
trained staff
for both giving
salon and child
care services.
 Client
segmentation is
limited to
business men
and women.
 On one
introductory
offers in made
that too only
for one day, on
Wednesday.
 To attract more
clients with
reward and
incentives
programs.
 Expanding
business with
introduction of
more services
in both salon
and child care.
 Enter of new
competitors
with sames
business plans
or even better
than this
(Scarborough,
2016).
 Failure of
business ideas
and non
attraction
prospective
clients.
MARKETING ANALYSIS: the entrepreneur of Pamps and Jumps will carry out the analysis of
the market through 7P's of marketing mix:
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1. Product: in the salon the products used for beauty and treatments will be of high quality
and brand. The products will be dermatological teared as free from any harmful
chemicals that effect health of mother and child both. Along with beauty child care
service will also be provided by Pamps and Jumps gives snacks and beverages to its
clients. The quality of not a single will be compromises be it related with salon, cafe or
play ares.
2. Place: The place will be chosen for opening the salon as the one which given easy
access. At present North London is the location which do not have any salon which
provides both Therese services beauty and child care at one place.
3. Price: the cost and prices of the services provided in the salon will be affordable and
economical that can do not put much pressure on a person's pocket (Hopp and et.al.,
2018). The pricing policy will be decided s the one which covers all cost and benefits of
salon and still lesser the prices offered by its competitors in other parts of London.
4. Promotion: for promotion the services and products of salon advertisement through
celebrities, social media and newspaper will be done
5. Process: All the activities in the parlor will be carried out by the trained and professional
staff and one client will be attained by one sales person only as this will lead to create a
bond between client and staff.s
6. Physical evidence: For consistent branding and communication different platforms of
media, beauty gurus from you tube will be called for giving free trails. Celebrities will
be called up in salon and other event so that brand image of the salon will be set and
promoted.
7. People: the key partners in the salon will be qualified hair dressers, make up artist and
child care authorities who all have professional skills and knowledge of their respective
field.
STP: the owner of the salon will develop a marketing approach to male a plan for target
market. With this process the entrepreneur will formulate the marketing strategies which relates
the salon, brands, benefits from services and child care services with market segment.
SEGMENTATION: the target consumers for Pamp and Jupms will be:
 Concentration on the men and women belonging to business class who are in allays hurry
to look good.
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 Parents of the small children who are need of pampering.
 The guest with children at wedding parties and occasion.
 People from upper middle class with a special focus on students and Young professionals
(Ways to Segment Customers for Your Spa or Salon, 2018).
 Friends who are seeking to have some fun together but can due to some of them can not
leave their children unattended.
TARGETING: the owners ofs Pamps and Jumps salon will keep their focus on defining
the target audience which will be approached by it and target through various promotional
measures. The target sectors will be the one which become major clients of the salon. Here are
defined as
 Region: on the basis of the region the target market will be the south London which do
not have a single salon with these facilities (Gartner and Teague, 2017). The salon
provided beauty serves along with child care services to those parents who needed these
services the most and can relax for few hours at salon.
 Gender:on the basis of the gender the target audience is mostly the females, as 90% of
the clients of a salon are women and for Pump and Jump style care salon to mother who
are in their early motherhood period.
 Socioeconomic status: the services provide in salon are with child care services and
products used will be target to upper middle class people who wants to spend on such
services which will relax them and give some leisure time alone with friends.
POSITIONING: the position of the clients and consumers for Pamps and Jumpss will be
as proving the grooming and beauty service to clients along with child care services to those who
carry small babies and need pampering. The marketing positioning is the process which will be
adopted by Pamps and Jumps to establish the image and identity of its salon and services
provides. The services from the entrepreneur is positioned to those parents and mums who
require some relaxation time of their own along with those who can enjoy certain beverages and
snacks when taking those beauty services.
FUNDS AND FINANCIAL RESOURCES:
Cash budget For Pamps and Jumps
Particulars Year 1 Year 2 Year 3
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Sales 536550 633129 747092.22
less: COGS @ 30% 160965 189938.7 224127.67
Gross profit (GP) 375585 443190.3 522964.554
Less: indirect expenses 1000 2000 3000
Salary and benefits to staff 10731 1650 1700
training expenses 53655 63312.9 74709.222
website expenses 80482.5 94969.35 112063.833
Miscellaneous Expenses 26827.5 31656.45 37354.611
Play area expenses 0 0 0
Total operating expenses 171696 191588.7 225827.666
Profit before tax 202889 249601.6 294136.888
Less: Tax 10144.45 12480.08 29413.6888
Profit after tax 192744.55 237121.52 264723.1992
The revenue in salon is form direct sales of the services that are provided in the salon to
all the clients. The direct expenses are for the materials purchase which includes creams,
shampoo, hair color, other beauty products and equipment for use in salon all this is counted as
fixed percentage of direct salts. The expenses includes salary and other benefits to staff, toys
and other materials kept in plays areas training cost of staff both in salon and platy area, the
maintained of website through which online booking is done all are cost of the salon and is
deducted from total sales revenues.
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REFERENCES
Books and Journals
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plan: a replication study. Management Review Quarterly, pp.1-38.
Scarborough, N. M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Shelton, H., 2017. The secrets to writing a successful business plan: A pro shares a step-by-step
guide to creating a plan that gets results. Rockville, MD: Summit Valley Press.
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plan quality for new firm survival using qualitative comparative analysis. Journal of
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Watson, K. and McGowan, P., 2018. Emergent perspectives toward the business plan among
nascent entrepreneur start-up competition participants. Journal of Small Business and
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Online
How to use the 7Ps Marketing Mix. 2018 . [Online]. Available through
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7ps-marketing-mix/>.
Ways to Segment Customers for Your Spa or Salon. 2018 . [Online]. Available
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