Business Plan for Bites and Bowls Cafe: Strategies for Growth and Development

Entrepreneurship

INTRODUCTION
This report aims to provide a whole planning for business setup. Market is cover with
many business organisation who sells different product and service and keep customer satisfy by
providing their needful goods. An organisation leads to attain many market opportunities as well
as while looking for growth and expansion(Sahlman, 1997). This require proper formulation of
strategies and factors that could cover the risk and promote great profitability. This report is
going to create an effective business plan which will showcase the overall vision and functioning
of Bites and Bowls. It would be cafe which will serve healthy and delicious food. Therefore,
it is necessary to present all the details and set strategies for growth and development. All these
strategies will provides with the evidence through relevant theories like BCG matrix and STP
analysis. Also, the report will cover cost and financial stability through deter,mining profits and
preparation of cash flow.
MAIN BODY
TASK
Business plan
It is an effective document that sets targets for business and its people. It is a document
which consist all the essential details of business in a structured way and gets updates as per new
policies and expansion (Business Plan, 2021). A business plan is vital part for vision which
clearly explained the objectives and regulate it all over company. It works as a plan and path
that must be combines and performed together.
Executive summary: Bites and bowls is a cafe which will be operate in London, UK.
The company has its vision to provide quality and delicious food by considering all the health
concerns. There are a lot of functions perform by the organisation in relation to sustainable
development and keep the environment protected. Bites and bowls works on local level at initial
stage and look forwards for the growth through social media presence (Abrams, 2003). Bites and
bowls has effective resources and require all the man and material on point in order to drive
business functions as per desired objective. The cafe targets customer mainly above the age
group of 13 that target young youth which will be beneficial for companies growth.
Business description: Bites and bowls is cafe which is going to established in London,
UK. The company is a sole proprietorship which makes the entrepreneur liable to attain all the

profits and losses without any share. The cafe will provide delicious goods by using natural and
organic ingredients that provide a superfine taste which will be good for health and helps in
improving lifestyle. The business has main aim to create a benchmark of social welfare which
keeps people healthy and active.
Objectives: The objective is To deliver food produced with healthy and organic
substances and delicious taste. To achieve large customer engagement and promote brand
awareness. Also, To establish digital presence within one year.
Mission and vision: Bites and Bowls has their mission to be the best food deliver in all
over UK market and achieve maximum 20%of profitability. The company works of the vision of
improving living standards by eating healthy yet delicious food that is good combination of stay
healthy and satisfy one's hunger.
Market information: The company operates in UK market which is the most developed
market. The country is covered with million of people with different culture and taste. Therefore,
Bites and Bowls targets people as per their demographic and physiological factor. It includes
age, culture, religion, taste and income (Honig, and Karlsson, , 2004). The company will serve
food which can be experienced by every income group an satisfy their needs. Whereas, food
menu will consist 100+ dishes for all others who have different choices.
Operational plan: The cafe will have many operations under production department.
There is requirement of at least 3 chefs, waiters and managers who together manage all the food
orders, listen to customers and take bookings. The daily operations includes preparing all the
ingredients as a base with effective cooking techniques that will deliver food quickly. It require
unique cooking methods and a great way of serving food which attract customers. Daily
communication, setting goals, keep employees updated and deliver all the effective guidance to
serve customer best facilities.
Strategy for growth: The strategy for growth is necessary for the company as every
business looks for growth within some time. Bites and Bowls needs to use strategy by putting
investment at right place so that, it would give highest return. Also, there needs to be strategy
about customer satisfaction by delivering products with value. All these strategy will help in
grow by undertaking new product decision, financial strengthening and delivering customer
satisfaction.

Sources for funds: There are many sources available for a business in order to get
monetary funds. Banking institutions, crowd funding, equity shares, angle investors and many
others are effective sources through which the cafe could raise their funds for investing into
market and assets. Banking institution Is the best source which is safe and secure. Also, it could
allow large amount of funds on some percentage of interest. Therefore, it is necessary to raise
loans which require to enable day to day operations.
Financial information: Bites and Bowls is a medium scale company that require good
capital investment to enable operations,gathers resources (All ingredients, equipments and assets,
staff and tools) the cafe require an attractive ambience to make the experience entertaining and
attractive for customer. This require high investment such as $300 (Mullins, and Komisar,
2010). Also, requirement of working capital is necessary for for daily operations and equipments.
The business plan accumulates all the requirement which consist business details those
are required to maintain for growth and development. Therefore, Bites and bowls needs to work
on these plans and exercise required activity as made in plan. This business plans includes
mission and vision of company on which the cafe needs to focus only on work strategy.
STP analysis:
This analysis is based on market function. This helps the organisation to serve the
customers in an effective manner. This model is used by the business in order to select the
potential customers. This will helps in maintaining market competition by targeting customer
and set brand position. It is market-based approach which ascertain right delivery of product at
right place. Bites and Bowls needs to makes specific choice of target market in order to keep the
business In favour of profitability.
Segmentation: This factor consist decision of regulating product and services into
different types of market. As one product cannot be fit to the demand of others needs. So that, it
is necessary to segment or divide markets and customer as per their demographical or
physiological factors (Wuryandani, Ismoyowati, and Nugrahini, 2018). These factors involves
age, income, lifestyle, gender and culture. Bites and Bowls segment its potential customer as per
age, culture and income. The cage will provide food according to culture and different taste.
Targeting: This factor describes the analysation of the potential market. The
organisation needs to look at profitability and response of potential customers. This will help to