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Assignment on Business Plan (doc)

   

Added on  2021-04-24

37 Pages6253 Words100 Views
Business DevelopmentFinanceEconomics
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Running head : BUSINESS PLANBUSINESS PLANGrocOnlineUAENumber: 76470
Assignment on Business Plan (doc)_1

1BUSINESS PLANTable of ContentsExecutive Summary..........................................................................................................................4General Company Description..........................................................................................................5Brief about the venture- GrocOnline.............................................................................................5Mission, Vision and Company Objectives....................................................................................5Objectives......................................................................................................................................6Problem statement identified.........................................................................................................7Business and Industry Profile........................................................................................................7Strategy..........................................................................................................................................9Legal............................................................................................................................................10Products and Services......................................................................................................................12Marketing Plan................................................................................................................................14Target Market..............................................................................................................................14Positioning...................................................................................................................................14Strategies.....................................................................................................................................15The Marketing Mix.....................................................................................................................15Marketing Research.....................................................................................................................16Economics...................................................................................................................................17Competition.................................................................................................................................18Competitive Advantage...............................................................................................................19
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2BUSINESS PLANNiche...........................................................................................................................................19Operational Plan..............................................................................................................................20The business model.....................................................................................................................20Categories of Business................................................................................................................20Business Process..........................................................................................................................20The selling process......................................................................................................................21The Revenue Model....................................................................................................................21Operations Model........................................................................................................................21Time slots for delivery................................................................................................................21Inventory Management................................................................................................................22Transportation Costs....................................................................................................................22Management and Human Resource Plan.........................................................................................22Recruitment and schedule...........................................................................................................23Performance Reviews and Rewards............................................................................................23Management and Organization.......................................................................................................23Organizational Structure..............................................................................................................23Professional and Advisory Support.............................................................................................23Legal Aspects..................................................................................................................................24Technological..................................................................................................................................24Startup Expenses and Capitalization...............................................................................................25
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3BUSINESS PLANAssumptions:...............................................................................................................................25Financial Plan..................................................................................................................................29Sales Forecast..............................................................................................................................29Proforma Profit and Loss............................................................................................................30Break even Analysis....................................................................................................................30Feasibility study..............................................................................................................................31References.......................................................................................................................................32Bibliography....................................................................................................................................35Appendices......................................................................................................................................36
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4BUSINESS PLANExecutive SummaryGrocOnline`s main focus is on the online grocery retail domain. The main idea behind the givenbusiness is to provide convenience and satisfaction to the consumers who do not get time to shopfor their groceries. Through this online application the customers tend to get connected to theretailers. The app is a user friendly one which provides ease of shopping to the consumers attheir doorsteps. The business model also involves home delivery to the consumers. The mainvision of the business is to become the number one destination for grocery shopping in UAEregion. The GrocOnline application and website will revolutionalize the traditional method ofshopping and allow 24 hour purchases. The given report highlights the various aspects of thebusiness plan. The startup fund required is $822477/-.
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5BUSINESS PLANGeneral Company DescriptionBrief about the venture- GrocOnline GrocOnline is grocery retail business which is based on an online platform. Thesupermarkets have become a very common business in UAE; however there is an increase in theexpat population of UAE which has lead to this idea. These expats do not get any time to visitthese supermarkets in order to purchase their daily items. The business plan aims to cater to theneeds of this specific group of busy customers by providing them a one stop solution for all thegrocery related problems. The idea is an online application which will be available for bothAndroid as well as iOS users who will be able to download the application and avail the benefit(Al-Nawayseh, 2013). The online application will be open at all hours in a day and through thisthe customers will be able to shop at the convenience of their homes and at their suitable time.The given application will be available in all the regions of the United Arab Emirates. Thecustomers will also be given an option of smart buy whereby after they shop for one time theywill be given suggestions for their requirement next time. This way the consumers will be savinga lot of time. The business aims to solve the grocery issues of the customer and make thempurchase in just a given span of 8 minutes using customer preference and filter options. Thebusiness wants to test its operations in UAE and later on expand to other parts of the world.Apart from the application, the GrocOnline will also be available as a website which can beaccessed from web browsers. Refer to Appendix 3.Mission, Vision and Company Objectives
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6BUSINESS PLANVisionGrocOnline is a web and mobile based start up with a limited resource requirement andthe company is working with the following vision in mind:To make the GrocOnline application and website a household name in UAE.To become the most used application and website (Anantadjaya, 2013).To solve the problems of the consumers who are unable to shop in departmental storesand supermarkets.MissionThe primary vision of GrocOnline is to provide an application to the users in order to solve theirshopping needs and help them to shop for their supplies. For those who will not be able toaccess the portal using their applications in the phone, the company aims to reach them throughonline websites (Arnold, 2013). The customers will be able to avail home delivery through this.Hence, consumer convenience and top quality solutions can be described as the main mission ofGrocOnline. It aims to satisfy those consumers who do not find the traditional method of shoppinginteresting.ObjectivesThe main objectives of GrocOnline are:To serve the consumers at all hours of the dayTo build an empire with stable networksTo provide the valued products to the consumer for money
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7BUSINESS PLANTo provide the consumers with all around good experienceTo grow their geographical operations in a span of five yearsTo earn relevant amount of revenue.Problem statement identifiedThe grocery market is consumer oriented and highly competitive. The presence ofvarious global brands like Tesco, Wal-Mart, Woolworths and similar businesses have madethe .store business extremely conservative and the sales are not increasing at a good rate.However, this is the one side of the story, the other side states that the although there are variousbusinesses present, the consumer is not getting satisfied and the expats specially are facing hugeproblems with respect to the hours of the store opening and are unable to take out time for theirshopping needs (Armstrong et al., 2015). Hence, the GrocOnline has aimed at providingofferings to the consumers in order to delight them. As the consumer life has become fasterpaced, even the various families are finding it extremely difficult to take out time for shopping.Hence, to solve the given problem, the business has come up with the plan to bring the grocerystore at the doorsteps of the consumers. They can easily use the application to fulfill their needsand get free delivery. Through the business idea the company aims to solve the growingproblem of the people and cater to their needs.Business and Industry ProfileIn the past decade, there have been various changes as to how the consumers eat and shopfor their supplies in the crowded grocery market. There exist various disruptors in terms of theonline competitors. This is because there has been a sufficient rise in the discount givers and
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