Business Plan for Pioneer Marketing: Strategies for Adoption and Diffusion of new Service Idea, 5 P’s of Marketing, Business Growth Strategies, Finance Strategy of the Business

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note

BUSINESS PLAN
1
Executive Summary
The main purpose of the assessment is to formulate a business plan which would be focus on
pioneer marketing and providing marketing solutions to customers. The analysis would be
identifying market trends so that appropriate plan can be formulated for the business. In addition
to this, the discussion would also be showing the five P’s of Marketing and how the same have
an impact on the operational process of the business. In addition to this, the discussion would
also be including a financial plan for ascertaining the viability of the business. The business plan
would also be including corporate social responsibilities of the business and how the
management can contribute towards the same.

BUSINESS PLAN
2
Table of Contents
Strategies for Adoption and Diffusion of new Service Idea............................................................3
5 P’s of Marketing...........................................................................................................................5
Business Growth Strategies.............................................................................................................8
Finance Strategy of the Business...................................................................................................10
Funding requirements of the Business.......................................................................................10
Funding Issues...........................................................................................................................11
Funding Strategies.....................................................................................................................11
Social Responsibility and its Communication...............................................................................12
Reference.......................................................................................................................................15

BUSINESS PLAN
3
Strategies for Adoption and Diffusion of new Service Idea
Pioneer Marketing is a company who aims to provide the range of consulting services to
other companies. The company mainly deals with the strategic and tactical planning of other
business organization. The company aims to include new service idea in the business line.
Pioneer Marketing wants to introduce the idea of management consultant to the clients. In this
aspect the company wants to provide suggestions that will help to increase the performance of
the company (Prajogo, Tang and Lai 2014). The company basically wants to provide new
strategic idea to the marketing management of the company. The consultancy firms need to meet
with the clients and extract the data regarding the performance and operations of the company.
After retrieving the data, the company tends to analyses the data. After analyzing the data, the
company will provide recommendations to the client. The company would create a schedule that
would assist the client in improvement of the performance. Thus, revenue earnings of the client
may also increase.
Pioneer marketing are also thinking of implementing the mail service in the marketing
campaign for the clients. In this aspect the company tends to send the mail to the desired
community, which the clients are expecting to target. In this way the results of the advertisement
can easily be measured. Thus, this would enable the client to reach to the desired community or
desired mass.
Pioneer Marketing also wants to implement the idea of reviewing the previous marketing
policy of the client. The company wants to run a test on the basis of the marketing policy and
provide the success rate. Thus, enabling the clients to understand the flaws present in their
marketing policy. The client can also save themselves from loss and hence the performance of
the company can also be increased.