Business Plan for a Café Business

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note

BUSINESS PLAN
1
Table of Contents
Business Plan Phase 1......................................................................................................................2
Business Name and Idea..............................................................................................................2
Company History.........................................................................................................................3
Business and Industry Profile......................................................................................................3
Market Size and Expected Growth..........................................................................................3
Relative economic and competitive strength of major competitors........................................4
Business strategy - Needed to meet and beat the competition.................................................5
Business Strategy Description of the product or service.............................................................6
Desired image and position in the market...............................................................................6
SWOT Analysis.......................................................................................................................6
Competitive Strategy...............................................................................................................7
Description of the product or service...........................................................................................8
Patent or trademarks-...............................................................................................................8
Future product options.............................................................................................................8
Business Plan Phase 2......................................................................................................................8
Marketing strategy.......................................................................................................................8
Business Plan Phase 3....................................................................................................................10
Financial Plan............................................................................................................................10
Description of Management Team........................................................................................10

BUSINESS PLAN
2
Plan of Operation...................................................................................................................12
Pro-Forma Financial Statement.............................................................................................13
Assumptions..........................................................................................................................15
Purpose of Financing.............................................................................................................15
Reference.......................................................................................................................................17

BUSINESS PLAN
3
Business Plan Phase 1
Business Name and Idea
The main purpose of the business plan is open a café business which would be providing
different form of beverages as well breakfast options. The name of the business would be
Skyview Café which would be situated in the centralized part of New York city so that the
business is able to offer its products to the customers who are residential as well as office
workers. The market of US is highly favorable for opening a business which would be focusing
on proper quality of beverages and breakfast options (Burns. and Dewhurst 2016). The business
plan would be showing analysis of the marketing trends as well as operational plan which the
business would be following for the purpose of enhancing the sales of the business. The business
plan would further be including financial plan so that appropriate estimate can be made available
regarding the budget which is available for the business.
Company History
The café and beverage industry has been significantly successful in the market which is
mainly due to the demand for such kinds of products in the market. The different types of
beverages which includes normal coffee, cappuccino, café latte and black coffee are regular
products which are in demand on a daily basis (McKeever 2016). In addition to this, the food
trends show that people in the region like coffee and related beverages on a daily basis.
Therefore, the nature of the industry suggest that the business of Skyview café can generate
appropriate amount of revenue from the operations of the business.