Business Plan for Tesco: Mission, Vision, Culture, Opportunities, and Exit Strategies

BUSINESS PLAN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Mission, Vision and Culture........................................................................................................3
Company description...................................................................................................................4
Opportunity Analysis & Research...............................................................................................5
Marketing Strategy and Plan.......................................................................................................6
Management and Operations.......................................................................................................6
Financial Analysis and Projections..............................................................................................6
Funding request and Exit strategies.............................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business plan is basically a formal document which includes the goals of the business,
approaches to achieve those goals and the time frame which will be required to achieve the same.
This helps in deciding the future of the business and helps in planning about the future. These are
inherently strategic which is started with resources and abilities. This helps in increasing the
profitability and the assets (Chetthamrongchai, 2018). Tesco is the largest retailer dealing in the
groceries and general merchandise and is headquartered in UK. It performs its operations in
various countries across the world. It is the market leader in terms of groceries in UK. The
company has gained immense success since the time it was founded. Tesco strives hard to retain
and attract the customers so that it can gain competitive advantage among the competitors and
also helps in increasing its brand equity. The report will shed light on the company and its
various aspects. It will also focus on the mission, vision and culture of the company. This will be
followed by analysing the opportunities for the company. The report will also shed light on the
marketing strategies which will help in developing a marketing plan. The management and the
operations of the company will also be highlighted. This will be followed by analysing the
finances of the company and the exit strategies will also be highlighted.
MAIN BODY
Mission, Vision and Culture
The mission of the company is to become the champion of customers and also help them
so that they can enjoy better quality of life and easier way of living. The job of the company is to
deliver the great products at great value in a right way. This is why, the mission statement of the
company is “We make what matters better, together” which means that everyone is the part and
parcel of the company’s success (Tesco plc., 2021).
Vision: The vision of the company is “To be the most highly valued business in the
communities they operate, customers they serve, shareholders and the loyal and committed
colleagues”. The five elements of the vision which helps in describing the sort of company it
aspires to be. These include growing business which is full of opportunities, wanted and needed
around the world, winners at applying the skills, innovative and modern full of ideas, earning
loyalty and trust from customers, communities and colleagues along with becoming inspiring
(Ismail, 2017).
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