Business Plan - Choco World

11 Pages2397 Words252 Views

Added on 2020-10-22

Business Plan - Choco World

Added on 2020-10-22

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BUSINESS PLAN

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Company overview.....................................................................................................................1The location.................................................................................................................................1Visual identity.............................................................................................................................2Values..........................................................................................................................................2TASK 2............................................................................................................................................3TASK 3............................................................................................................................................3TASK 4............................................................................................................................................4TASK 5............................................................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONA business plan is road map which contains the details of how a business is going toachieve the goals set by it. It is a written document that describes the plans for variousdepartment such as financie, marketing and operational department. Usually, It is prepared for anew business but it can also be prepared for an existing business. The chosen company in thisreport is “Choco World”. Choco World is a new small company located at Cardiff, UnitedKingdom. The report covers, the overview of the company, market research for the company,ethical dilemma and ways to solve the ethical dilemma, application of laws, rights of theemployees and assets, liabilities, expenses, gains. TASK 1Company overview (Story)Choco World is small chocolate business which will be set up to meet the high demand oforganic chocolate. The demand for organic chocolate was analyzed by conducting a marketresearch. The chocolate is liked by all the people in the world irrespective of their age but thedemand of chocolate is high among the children. The chocolate will be prepared by creating ablend between the traditional taste and organic element (Finch, 2013). The data about chocolateand confectionery industry shows that this industry contributes £1.1bn to the UK economy. Also,the exports have grown from £370m to £680m which is a straight rise of 84% and it is expectedto contribute 39.1% in the industry revenue in 2018-2019 (Statistical data, 2018). The statisticsshows a whole picture of high demand of chocolate in UK. The fusion of authentic taste with anelement of organic will help the company to capture large market share as more people areturning to organic produced things. The company will look forward to opportunities for growingits business all over the UK.The locationA location of a business is the most important factor which should be considered beforestarting a new business or opening a new outlet of an existing business. Choco World might openin a rented shop which will be used as a temporary location till it recovers all its expenses andearn profits. Further, it is also considering other options such as installing a stall at the Cardiffbay. The another reason for opening a stall is that the Cardiff bay is surrounded by the peopleand tourists as well the local people visit the bay. Huge number of people visit Cardiff bay on1

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