Business Plan Report for Everything About Coffee

BUSINESS PLAN
REPORT

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
PESTEL analysis that leads towards SWOT analysis.................................................................3
Competition analysis...................................................................................................................4
Industry analysis with the help of Porter's 5 force model...........................................................5
Evaluate and identify target market that includes segmentation of criteria employed...............6
Marketing plan structured around 4 P's.......................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The report prepared below highlights business plan of coffee beans named as 'Everything
about coffee'. The data collected counts ways that would help to fill market gaps such as measure
competitors, monitor trends in field of expertise, adapting existing products or services available
in market (De Armas, 2020). Such ideas would help business to plan its steps to be taken in near
future accordingly and how they would assist in growth and expansion of companies. It is
necessary for every business whether old or existing to plan its operations well in time for
maintaining sustainability and stability in competitive marketplace. The skills that must be
possessed by a entrepreneur/ business owner are effective marketing and developing sale margin.
It is also necessary for a person who is setting new business to plan policies and strategies in
advance which would help business to run & function smoothly. The skills required by manager
are related to finance areas, building better communication mediums, finding solutions for
expected and incidental problems, managing the workforce appointed. The location decided for
setting up new business is UK main city area the reason being it would help to generate more
sales from the population of youngsters studying in nearby universities. It would help business to
form a chain of customers through mouth publicity as well.
TASK
PESTEL analysis that leads towards SWOT analysis.
PESTEL can be explained as evaluation of factors such as Political, economic, social,
technological and legal that helps the business to understand related situations that might affect
functioning and development of new projects in marketplace. They relate to risk such as changes
observed in taxation policies, inflation and deflation rates, innovative ways to distribute goods
and services, efficient utilisation of resources. Conditions such as COVID-19 that impacted and
affected running of enterprises is necessary to take in account for finding better solutions. It is
necessary for every business to analyse issues that can be controlled and which need actions
planned in advance to minimize effects (Garriga Ferrer, 2020).
SWOT analysis defines Strengths, weaknesses, opportunities and threats that are
mandatory for every firm to include in the process. It helps them to find what can serve as a
better competitive advantage that would serve as an asset in long run of the business. It further
assists in decision making as what is the desired area generating maximum profits and revenues.