Business plan of Coffee Shop Assignment

Running head: REPORT 1
BUSINESS PLAN
COFFEE SHOP AT BEACH
STUDENT DETAILS:

REPORT 2
Executive Summary
The new innovative business idea is ‘coffee shop at beach’. This experienced would be
something different for the people to reduce stress. The targeted people or customer groups will
be school going students, college going people, youth as well as office going people. This new
concept will be significant for the business. It is very significant to get development to know
more about the future trends along with requirement of the people. It can be considered as a good
business idea. The people will get enjoyment at beach by having tasty coffee. In below discussed
parts, the targeted market, projection, critical factors, purpose of business and overview of the
business is assessed.

REPORT 3
Contents
Introduction.................................................................................................................... 4
About new business idea.................................................................................................... 4
Objectives of business....................................................................................................... 5
Market analysis summary-.................................................................................................. 6
Benefit of increasing profit................................................................................................. 7
New experience............................................................................................................... 7
Key contributory factors.................................................................................................... 7
Projection and feasibility................................................................................................... 8
Structure of organisation -............................................................................................... 8
Sources of finance-....................................................................................................... 9
Forecasted revenue-....................................................................................................... 9
Conclusion................................................................................................................... 10

REPORT 4
Introduction
This business plan examines new business idea by utilizing the nine component business model
canvas along with value proposition canvas for taking the decision related to key success
elements along with the viability of the competency model in the coffee shop at beach. The
following parts state the target market of the new customers. They also render the plan to not to
solve the issue in the particular way, however to be paired with the customers in something
unique manner for the innovative business concept. In addition, this paper involves the
explanation of innovative business idea as well as motives for selecting this business idea. The
business plan is properly described in the below mentioned parts.
About new business idea
Choco Lava will create the best efforts to make exclusive place wherever the customers may
socialize with other people in the relaxed as well as happy atmosphere at the time of having tasty
brewed coffee, pastry, as well as espresso at beach. Choco Lava would be in a business of
assisting the customer to let go the pain or stress by rendering relaxation by best ambience,
expedient place, and friendly customer’s services along with different product of constantly
higher quality. Choco Lava would make the profit to enhance the satisfaction at the time of
rendering stable returns to the shareholder. The customers of this coffee shop will have option to
sit as well as enjoy the ride in boat. In this way, the customers can drink coffee in the boat. This
will be known as the coffee bar, where the kitchen will be entailed that will away from the shore.
The coffee shop at beach will also provide the service for the tourist to make the order at stalls
placed near the beach. They also can have tasty pastry in their particular boat at the time of
riding. There will be the aminity to give order of coffee and pastry by the call that can be paired
with the counter at shore (Turner and Endres, 2017).