Comparative Analysis of Business Plans of Telstra Communications and Qantas Airways

Compare & Analyse Business Plans
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ABSTRACT
Every business is developed on the basis of a plan. The plan encompasses vision,
mission, objectives and strategic ways to achieve competitive advantage. The scope of current
analysis encompasses evaluation of business plans of Telstra Communications and Qantas
Airways. Both the businesses have separate business goals, objectives, vision to deal with their
strategic choices in order to establish competitive advantages for themselves. In this current
analysis, an evaluation of the various parameters is undertaken to arrive at the performance of the
companies.
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Table of Contents
ABSTRACT....................................................................................................................................2
Table of Figures...............................................................................................................................3
1.0 INTRODUCTION.....................................................................................................................4
2.0 Mission, vision, and business objectives analysis.....................................................................4
3.0 Key Strengths of the plan..........................................................................................................5
4.0 Key Weaknesses of the plan......................................................................................................5
5.0 Competitive Environment..........................................................................................................6
6.0 Strategic Orientation..................................................................................................................9
7.0 Available Resources................................................................................................................10
8.0 Performance Measures.............................................................................................................12
9.0 CONCLUSION........................................................................................................................14
10.0 REFERENCE LISTS.............................................................................................................15
Table of Figures
Figure 1: Comparison amongst Telecommunications Network Operators...................................................6
Figure 2: Telstra Customer Growth.............................................................................................................7
Figure 3: Telstra Area wise Performance....................................................................................................8
Figure 4: Qantas Timely Performance Comparison.....................................................................................9
Figure 5: Porter's Generic Strategy............................................................................................................10
Figure 6: Telstra Increase in Operating Income.........................................................................................12
Figure 8: Qantas Financial Performance....................................................................................................13
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1.0 INTRODUCTION
Business plans of companies depict the ways in which businesses progress. They
incorporate vision, mission, goals and strategic initiatives undertaken by the company. In the
current comparison of Telstra and Qantas business plans, there have been found to be various
aspects in which they differ from one another with certain similarities as well.
Telstra is a telecommunication company in Australia which provides various products
such as mobile phones, internet, accessories, and broadband facilities and so on (Johnson, 2011).
The Company occupies almost 50% market share in Australia with its varied products and
services. Qantas, on the other hand, is an airline in Australia. The airline has a large number of
fleets that caters around various destinations around the world.
2.0 Mission, vision and business objectives analysis
Company objectives, vision, and mission are integral to cater to long-term strategic goals
of the company. The corporate mission for Telstra is to become the leading brand in
telecommunication in Australia. Mission Statement for Qantas is to become the leading aircraft
carrier in Australia covering maximum possible destinations (Thornton, 2008). Analysing
mission statement for both companies leads us to understand that both the companies want to
cover extensive areas of Australia.
The corporate vision for Telstra is providing the best possible connectivity and broadband
services, providing excellent customer service, catering to quality broadband wires such that the
best possible connectivity can be reached. Corporate visions of Qantas is catering to all possible
destinations connecting to Australia, ensuring safety to passengers availing services of the
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