Development of Soy Energy Drink as a Business Idea

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Development of business idea.....................................................................................................1
Rationale of selecting this business idea.....................................................................................1
Scope of opportunity of business idea.........................................................................................3
Balance score card.......................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
A business plan can be defined as a written document which describes all things about
the product like its nature, strategies used by the company for promoting and distributing as well
as financial background. This study is going to show a new product and business development
idea which can help a business man in growing and talking opportunities. As a business idea
development, soy energy drink is being developed which has several benefits and being
developed by considering all factors related to customers. With the help of SWOT, PESTLE and
marketing strategies, opportunities and threats is being identified which can affect performance
of this company.
MAIN BODY
Development of business idea
In the context of food and beverage industry of the UK it can be said that it is increasing
day by day. People of the UK invest in this to the great extent. So, by analysing all factors, new
business idea has been developed. As per the new product, Fox’s beverage going to provide soya
healthy and energy drink (Farzana and et.al., 2017). This energy drink and beverage has several
qualities and nutrients value which can make all people keep healthy and fit. It can improve their
immune system. It is stated that many people prefer and go to Gym for increasing immune. It is
good for them to the some extent and continues gyming can have some negative impacts on the
body of male and females both to some extent. So, in this regards, this product has been
developed as a substitute of energy drinks which are being suggested to people. There are several
reasons of developing this product which include: It is instant energy booster as any age group of
people can have it. It can also be used as weight loss supplement, it also maintain cholesterol
level and make people healthy and fit.
Rationale of selecting this business idea
There are several reasons of selecting this business idea and developing this new product.
Some qualities which this new Soy energy booster or energy drink have: It makes bones of
people stronger. Nowadays weakened bones is one of the main problems of women with the age
group of 40 and above (de Carvalho Marchesin and et.al., 2018). It is also good for those women
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