THE BUSINESS PLAN DEVELOPMENT

Running head: BUSINESS PLAN DEVELOPMENT
Fit Treat
Business Plan
Development
for ‘Fit Treat’
Venture
3-3-2020

BUSINESS PLAN DEVELOPMENT 1
Executive Summary

BUSINESS PLAN DEVELOPMENT 2
Table of Contents
Chapter 1. Introduction..............................................................................................................3
1.1 Research Title...................................................................................................................3
1.2 Company Background......................................................................................................3
1.3 Industry Background........................................................................................................3
1.4 Business opportunity........................................................................................................3
1.5 Research Aim and Objective............................................................................................4
1.6 Research question.............................................................................................................4
1.7 Research Framework........................................................................................................4
References..................................................................................................................................9

BUSINESS PLAN DEVELOPMENT 3
Chapter 1. Introduction
1.1 Research Title
“Business Plan Development for ‘Fit Treat’ Venture”
1.2 Company Background
‘Fit Treat’ is a new business that is being planned to introduce in the Kuala Lumpur,
Malaysia. It is a new fitness and health center which will not just be involved in offering
fitness services but also health-related services in Malaysia. Some of the services that will be
delivered by ‘Fit Treat’ are the gym, yoga, boxing, and other physical activities. It also
includes healthy organic products, health insurance information, and services, health test, etc.
1.3 Industry Background
Malaysia’s fitness and wellness industry is considered to be the highest earner of revenue for
the nation and has a key place in the daily life of the people of the country. It has been
noticed that the wellness and fitness of Malaysia have been majorly developed with tourism
development along with medical tourism (The Malaysian Reserve, 2017). The current value
sale is increasing in the country, along with recovering confidence of the customer which
increases the demand for the wellness and health packages. The growth of this industry is
also driven by the movement of a healthy lifestyle, which is presently at the top because
customers are exposed to health treads at a global level due to the increasing use of the
internet and social media (Euro Monitor International, 2020).
1.4 Business opportunity
The health and wellness industry is growing at a fast pace in the Malaysian market due to the
increasing preference for a healthy lifestyle by the citizens. In addition to this, the health and
wellness industry is also at the top due to health and medical tourism which leads to
improving the health and wellness industry image at the international level. This growth is
offering numerous opportunities to meet the increasing demand for health and wellness