Business Plan for a Food Service Business in the UK

Business plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business details............................................................................................................................3
Location.......................................................................................................................................4
Market/ Industry analysis............................................................................................................4
Product and service description...................................................................................................5
USP and competitor’s analysis....................................................................................................5
Operation plan.............................................................................................................................5
Risk plan......................................................................................................................................6
Sales and marketing strategy.......................................................................................................7
Finance and funding plans...........................................................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
A business plan is a written plan that details why and how the business started, it can primarily
be a starting point that defines all of the goals and how the business will get there to achieve your
goals and objectives. A business plan is primarily viewed as the written roadmap of an
organization by the marketing, operations, and finance departments. In this report is an
introduction to a business plan to start as a food service business in the UK, as the business is to
provide food service to customers. This report discusses the ongoing business plan of this
catering company. This business plan includes detailed information about the company, location,
market analysis and product description. It then contains detailed information about risks and
contingency plans (Huang, 2020). There is competitive analysis and that should be discussed in
this report. Ultimately, it is the sales and marketing strategy used by the company to attract
customers. Finally, have a financial plan and a funding plan that shows how much capital is
needed and where they come from.
MAIN BODY
Business details
A business plan is a plan maintained in writing that contains details about the start-up company.
This includes various activities and planning such as planning on the state of the market, what
type of business to start and where to start it. It defines the market analysis and business analysis
required to get started. After that, it will be an analysis of competitors such as who will be the
business's competitors and what will be the operating plan, what are the risk factors, what are the
factors that can affect the business both internally and externally. All of these are discussed in
the business plan before starting a business or starting a business. In this report there is an intro-
duction of a catering business started by the business owner. The food service industry is now a
very famous business which is started by many people. Because it mainly depends on the choice
of this customer and his needs and requests. The name of a company that is starting up is "Roma-
nian Fresh Food". This is considered to be the UK's largest restaurant. It will effectively deliver
Roman food delivered to customers. The company will use high-quality products and services
for customers so that customers are attracted to the brand. It could be the customer's because in
the UK there is no other brand like this and it will be appreciated by the customers.

Location
This restaurant will be made in the UK town of Coventry. The products and services that
companies will invent are food because it will be of high quality so that customers are attracted
by the quality of the food and can participate more in the organization. This place is very
beautiful and having this restaurant their customers will be more attracted. Other than that, there
is no other restaurant like this in the UK. Therefore, this can be a competitive advantage of the
company in the market. It may be different from other places because Romanian is traditional
food and it is located in the city center (Farfán-Quezada, 2020).
Market/ Industry analysis
Catering is said to be the business of providing food services at events or venues to customers. It
can be sold to one person or to several people. Catering proposals may generally include arrival
times, staff arrival times and closing, opening and pick-up times, etc. There are many factors that
can affect an organization's valuation. selection and service fees, etc
Strengths: There are a number of strengths of the catering business, which is that it not only
provides outdoor food service but also includes consulting, training and rental services. It means
that people like this customer who provides a wide range of services and quality products and
makes the event memorable. In addition, it is often a very painstaking activity produced by many
entrepreneurs to bring customers together and please them.
• Weaknesses: The main weakness of this industry is the challenge of recruiting and keeping the
best chefs in restaurants. For example, if the cook is not good, the food will not be good, which
will automatically lead to the inability to attract customers to your brand. Most high-demand de-
partment heads are hired with high salaries (Troch, 2020).
• Opportunities: Opportunities for the company will not be quantified. As a hospitality industry,
they have a lot of opportunities as they can offer online delivery options. Customers can buy di-
rectly at the restaurant, which increases their customer base. In addition, this investor can get
high returns on his investments. As in the context of this business plan, the surveyor presented
fresh Romanian food, so it turned out to be the same business opportunity as they initially pro-
vided services in UK's Coventry. So it becomes attractive and on the other hand that the potential
customers of the business are mainly the elderly and those who cannot afford to cook at home.
this could therefore become an opportunity for the company.