Business Plan for a Food Service Business in the UK

This report discusses the ongoing business plan of a catering company in the UK, including details about the company, location, market analysis, product description, risk plan, sales and marketing strategy, and finance and funding plans.

Business plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business details............................................................................................................................3
Location.......................................................................................................................................4
Market/ Industry analysis............................................................................................................4
Product and service description...................................................................................................5
USP and competitor’s analysis....................................................................................................5
Operation plan.............................................................................................................................5
Risk plan......................................................................................................................................6
Sales and marketing strategy.......................................................................................................7
Finance and funding plans...........................................................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
A business plan is a written plan that details why and how the business started, it can primarily
be a starting point that defines all of the goals and how the business will get there to achieve your
goals and objectives. A business plan is primarily viewed as the written roadmap of an
organization by the marketing, operations, and finance departments. In this report is an
introduction to a business plan to start as a food service business in the UK, as the business is to
provide food service to customers. This report discusses the ongoing business plan of this
catering company. This business plan includes detailed information about the company, location,
market analysis and product description. It then contains detailed information about risks and
contingency plans (Huang, 2020). There is competitive analysis and that should be discussed in
this report. Ultimately, it is the sales and marketing strategy used by the company to attract
customers. Finally, have a financial plan and a funding plan that shows how much capital is
needed and where they come from.
MAIN BODY
Business details
A business plan is a plan maintained in writing that contains details about the start-up company.
This includes various activities and planning such as planning on the state of the market, what
type of business to start and where to start it. It defines the market analysis and business analysis
required to get started. After that, it will be an analysis of competitors such as who will be the
business's competitors and what will be the operating plan, what are the risk factors, what are the
factors that can affect the business both internally and externally. All of these are discussed in
the business plan before starting a business or starting a business. In this report there is an
introduction of a catering business started by the business owner. The food service industry is
now a very famous business which is started by many people. Because it mainly depends on the
choice of this customer and his needs and requests. The name of a company that is starting up is
"Romanian Fresh Food". This is considered to be the UK's largest restaurant. It will effectively
deliver Roman food delivered to customers. The company will use high-quality products and
services for customers so that customers are attracted to the brand. It could be the customer's
because in the UK there is no other brand like this and it will be appreciated by the customers.

Location
This restaurant will be made in the UK town of Coventry. The products and services that
companies will invent are food because it will be of high quality so that customers are attracted
by the quality of the food and can participate more in the organization. This place is very
beautiful and having this restaurant their customers will be more attracted. Other than that, there
is no other restaurant like this in the UK. Therefore, this can be a competitive advantage of the
company in the market. It may be different from other places because Romanian is traditional
food and it is located in the city center (Farfán-Quezada, 2020).
Market/ Industry analysis
Catering is said to be the business of providing food services at events or venues to customers. It
can be sold to one person or to several people. Catering proposals may generally include arrival
times, staff arrival times and closing, opening and pick-up times, etc. There are many factors that
can affect an organization's valuation. selection and service fees, etc
Strengths: There are a number of strengths of the catering business, which is that it not only
provides outdoor food service but also includes consulting, training and rental services. It means
that people like this customer who provides a wide range of services and quality products and
makes the event memorable. In addition, it is often a very painstaking activity produced by many
entrepreneurs to bring customers together and please them.
• Weaknesses: The main weakness of this industry is the challenge of recruiting and keeping the
best chefs in restaurants. For example, if the cook is not good, the food will not be good, which
will automatically lead to the inability to attract customers to your brand. Most high-demand
department heads are hired with high salaries (Troch, 2020).
• Opportunities: Opportunities for the company will not be quantified. As a hospitality industry,
they have a lot of opportunities as they can offer online delivery options. Customers can buy
directly at the restaurant, which increases their customer base. In addition, this investor can get
high returns on his investments. As in the context of this business plan, the surveyor presented
fresh Romanian food, so it turned out to be the same business opportunity as they initially
provided services in UK's Coventry. So it becomes attractive and on the other hand that the
potential customers of the business are mainly the elderly and those who cannot afford to cook at
home. this could therefore become an opportunity for the company.

• Threats: The threat to the industry is that there are many first class services being offered to
customers from UK to UK. They are increasingly becoming a threat to the business. They can
become a threat to this business. because the competitors of this thesis can offer many different
products and services to customers.
Product and service description
The products and services that the company sells will be the fresh Romanian food offered to the
customers to attract them to the company, its services and products. The company will offer
customers traditional Romanian dishes. The company's target market will be the elderly, single
people, and those unable to cook efficiently. The hotel and food service industry provides quality
food to its customers, which leads to being attracted to the brand and its business. The company
will provide a wide range of products to customers. As a Romanian fresh produce company, it
will mainly focus on providing Romanian dishes, namely Mámăligă, Sarmale, Porcului,
Cozonac. These are some of the dishes that the company provides for the elderly who are alone
and those who cannot cook. These dishes include sweat bread, beef jerky soup, minced meat
rolls, and roasted cabbage. Along with this business, you will provide Romanian soups and
desserts that will attract the attention of the customers (Shakeel, 2020).
USP and competitor’s analysis
USP refers to a single selling price which can also be called a single point of sale in the business
model framework, it is a marketing strategy to inform customers about the products and services
that a company sells to its customers. them and also to promote the brand in front of customers
This is the strategy that shows how this company outperforms its competitors. Within the
framework of this Romanian restaurant of fresh products, they are developing a marketing
strategy that can develop the promotion of their products and services.
Competitive analysis of a business can be done by analyzing different competitors that are
offered things like this business. The company's competitors will be Crystals of London, Zaraza
Restaurant Romanesc, etc., as these are restaurants that offer similar types of products and
services to customers. The branding of a company will be done through visual images and basic
messages.
Operation plan

An operational plan is a plan that contains a detailed analysis of competitors and a description of
how services and products can be sold to customers and how they can be delivered. Competitors
can be analyzed according to their strengths and weaknesses. The strength of these competitive
restaurateurs is that they offer their products online and make the products and services available
online. There is a process of discovering products and services online through digital platforms
and also at the time of pandemic 19, the restaurant created this opportunity to serve customers
for the products and their services. Competitor analysis can be done in different ways:
• First, it is the determination of competitors. Like who are all the company's competitors. In this
Romanian fresh food business scene, its competitors will be Crystals of London, Zaraza
Restaurant Romanesc, etc., as they also sell similar types of food and catering services to
customers and guests products with great taste.
• The next step is to determine what competitors are offering customers and customers to attract
them. As part of Crystal of London, they offer different Romanian dishes to customers. Besides,
they provide high quality products for customers to collect them. During the holidays, they offer
special discounts to wow customers. They sometimes use loyalty cards to attract them.
Risk plan
There may be certain risks involved in setting up this business. As in the case of restaurants,
these will be mentioned below:
• Insufficient cash flow: Perhaps the first risk that can arise in a restaurant is insufficient cash
flow. Because the money needed to create a restaurant can be the first risk. In this commercial
competition, this may be the first risk involved. Because to start a business, you need enough
capital.
• Inadequate marketing: then there may be inadequate marketing and promotion strategies which
can lead to loss of brand reputation. As in this business case, owners and merchants face a
multitude of competitors that can quickly get lost in the crowd (Boudet, 2020). Without effective
marketing campaigns, it is not possible to profit and good income to be earned.
• Foodborne illness: This is another risk associated with this operation, namely that while even
minor foodborne illness is possible, it can pose a threat to the health and illness of customers.
And it will lead to damage to the company's reputation and lead to lower profits and sales.
• Cybersecurity: This is considered a risk associated with this business, as data security is one of
the most important factors that should be included in this business. Because each customer's data

must be secure and safe. There cannot be any confusion and inconvenience in the delivery of the
products. If this is done, it can lead to problems in customer relations and lead to reduced sales.
Sales and marketing strategy
Sales and marketing strategies are plans to reach, participate, participate and participate, reach
and participate in a profitable client. It is considered a charter that points to marketing and sales
and helps to reach the target and goal. Marketing strategies can be done through a marketing mix
model a company or company that is a business or company to target the public and promote the
product and services (Singh, 2020). Computer Marketing Mixing Tools As part of this Food
Products in Romania are discussed below:
• Product: This is a good selling product in this fresh rolled product company, is a soup. and a
daily Romanian desert. We then provide a variety of dishes to our customers so that they can be
attracted to the company. They will be delicious their cuisine. Then they can also provide food
on Sundays and get the results of customer enhancement and get profits. The products included
in the company are mainly related to Romania. So you can attract the Romanians to the UK. As
in the United Kingdom, the Romania restaurant is very small. In addition, this restaurant serves a
variety of dishes for seniors alone.
• Price: The price provided by the company must be less reasonable for intermediate men and
singles to buy. The process of a person, as in the context of the desert and soup, will be £ 12 and
the 2-inch prices are £ 20.
• Location: The place to send the product is the center of the city. This restaurant is located in the
British Coventri. This is the most attractive place for customers. The restaurant also has the most
positive environment and the healthy environment.
• Promotion: Company makes promotions via social media platforms, but makes promotions
through direct mail and advertisements. The business objectives market will be a family that can
not be cooked or cooked as the elderly. You will also be promoted by one. They will directly
promote promotions to reach the target market (Hörner, 2020).
Finance and funding plans
Funding and finance for this business will be done through family and friends. The owner will
then take the money from the bank and the investors will be brought into the business. this will
therefore lead to added value. The amount that will be invested in the recruiting process, the
operating process and the marketing process will all be mentioned in the budget.

Month Hours
Spent Expenses
January 630 7960
February 505 7410
Mar 705 8285
April 555 7535
May 780 9110
June 795 9820
Highest number of hours = June = 795
Lowest number of hours = February = 505
Variable cost= (9820-7410)/(795-505)
Variable cost= 8.310345 pounds per unit
fixed cost= 9820 - (795*8.31)
fixed cost= 3213.55 pounds
expenses for july= 3213.55 + (650*8.31)
expenses for july= 8615.05 pounds
expenses for august= 3213.55 + (750*8.31)
expenses for august= 9446.05 pounds
1) schedule of expected cash collections
for September
Details September
(pounds)
Cash Sale 39000
Collection for sales on account:
July 392

August 4416
September 840
Total collections 44648
2) schedule of expended cash
disbursements for merchandise inventory
purchases in September
Details September
(pounds)
Payment for inventory purchased in
September 4800
(24000*.2)
Month
Hou
rs
Spe
nt
Expenses
Payment for inventory purchased in August January 630 7960
Februar
y 505 7410
Mar 705 8285
Total disbursement for inventory
purchase April 555 7535
May 780 9110
3) Cash Budget June 795 9820
Details
Highest
number
of hours
= June
= 795
Lowest
number

of hours
=
Februar
y = 505
opening balance
Variabl
e cost=
(9820-
7410)/(
795-
505)
Collections Variabl
e cost= 8.310345 pounds per
unit
Cash Sale
Collection for sales on account:
fixed
cost=
9820 -
(795*8.
31)
July fixed
cost= 3213.55 pounds
August
September
expense
s for
july=
3213.55
+
(650*8.
31)
expense
s for
july=
8615.05 pounds
Total collections
expense
s for
august=

3213.55
+
(750*8.
31)
Disbursements
expense
s for
august=
9446.05 pounds
Payment for inventory purchased in
September 4800
(24000*.2)
Payment for inventory purchased in August 15000
Selling and administration expenses 9000
(excluding depreciation of 4000)
Purchase of equipment 18000
Dividend to be paid 3000
Total disbursements (C) 49800
Balance (A+B-
C) 3848
Financing Activity:
Loan Taken 1152
Closing Balance 5000

CONCLUSION
As per the above report it has been concluded that the business plan is the most important
document prepared by an owner who is about to start a new business to put together and plan all
the details needed for that business. In the above report, there is an introduction to the restaurant
business where the fund is raised through some government support and some financial sources.
Then, marketing strategies such as market targeting and product matching will be carried out by
marketers to promote their products and services. But in order to attract customers to its
products, the company must first analyze the market in an efficient order and provide them with
high quality products so that customers like and are attracted to the brand. If the company does
not provide it, it is quite possible that the customer will switch to another brand and possibly
experience a loss of business.

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