Promotional Activities for Construction Business

This document discusses the range of resources required to launch a new venture in the construction industry. It covers the idea and target customer, tangible and intangible resources, and a credible proposal for launching a new venture. It also explores the skills and capabilities required for launching a new venture and how they can be acquired or developed. Additionally, it provides insights into promotional activities for a construction business, including personal selling, advertising, sales promotion, direct marketing, publicity, and public relations.