Business Plan: Easy Care

Easy Care Electronic Private Limited is an Electronics Wheelchair Designer, Manufacturer, Sales and Distribution company located in Australia. The company aims at developing Electronic Wheelchair Systems that provide more than just a normal wheelchair.

Running Head: BUSINESS PLAN: EASY CARE 1
Business Plan: Easy Care
Name
Date
Affiliation

BUSINESS PLAN: EASY CARE 2
Business Plan: Easy Care
Business Plan Summary
Easy Care Electronic Private Limited is an Electronics Wheelchair Designer, Manufacturer,
Sales and Distribution company which is located in Australia. The company aims at developing
Electronic Wheel chair Systems that provide more than just a normal wheel chair. These type of
wheel chairs offer options like GPS, Health Monitoring and much more for the comfort of the
user.
The Business
Business Name: Easy Care Electronic Private Limited
Business Structure: Private Limited Company
Business Location: Sydney, Australia
Date Established: 4th June 2002
Stakeholders: Tushar Barot, Jayesh Patel, Vividha Patel, & Tom balatas
Products & Services: Electronic Wheel Chairs, Health Tracking and Monitoring
The Market
Our Target Market:
We shall be providing our wheel chairs to mainly the disabled and Independent users.
Market Strategy:

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Basing on the market, we shall be using online sale strategies, Advertising and the word of
mouth. We shall be visiting hospitals and places where disabled people are to pitch the idea to
them. We shall use the retention strategy to retain our already acquired customers and provide
them with after sale services including and competitive products.
The Future
Vision Statement:
To provide a better all-round care to our clientele by providing competitive ad distinctive
electronic wheel chairs to ease their mobility and overall health monitoring and wellbeing.
Objectives and goals
Goals Objectives Action Plan
Increase on the market Share
Provide Competitive and
Distinct Products to our
Client
Invest in wheel chair design,
monitoring and
manoeuvrability
Improve on Skills of Work
Force
Encourage Research,
Innovation and New Designs
of Electronic Wheelchairs
Carry out continuous
appraisals of staff to
determine their
knowledgeability and
innovativeness
Increase on Sales Increase on Branch Network
and Distributors
Carryout Door to door, Look
for New Distributors and
Partners

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Produce Efficient Products
Decrease Energy Wastage by
using Efficient Motors
Use of Efficient Motors,
Lighter Alloys
Retain Customers Acquired
Reduce on Customer
Complaints by offering good
after sales services
Use of proven components
with good lifespans
Our Finances
We expect the costs of our startup to be onwards of One Hundred Thousand (100,000) USD.
This includes the costs of the Premises, Staff Salaries, Business Name and Registration,
Licenses, Inventory and Production.
We shall get some of the finances from personal contributions, Bank Loans, and from Investors.
The Business
Business Details
Our Business shall include the provision of goods and services to our clientele which will
include the design, development and marketing of high quality electronic wheelchairs with
medical and emergency services like GPS location, Pulse Measurement and Joystick
maneuverability. This will give us an edge over our competitors.
Registration Details
Business name: Easy Care Electronic Private Limited

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Licenses and Permits: Trade License, Import License, Manufacturing License, Distribution
License.
Structure: Private Limited Company
Location: Sydney, Australia
Date Established: 4th June 2002
Business Premises
Business Location:
The Business shall be located in the Sydney Area, in Approximately 4000 square feet for the
start and as we expand we shall continue to expand our premises to include a fully automated
assembly plant, Distributing Yard and Parking for our fleet of distribution van and after sale
services, Self-experience Station and Offices. It will be located in proximity our initial
distributors.
Buy & Lease:
We will buy a premise to set up our production run in the short to long run but in the start we
shall be renting.
Organizational Structure

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Management and Ownership
The company will be owned by four shareholders with equitable shareholding. Since it’s a
company limited by shares. It will have a memorandum and articles of association.
It has an organizational structure shown in the chart above.
CEO
CEO
Tushar Barot
Human Resource Manager
Jayesh Patel
Marketing Manager
Sales
Advertising
Vividha Patel
Production Manager
Production
Packaging
Tom balatas
Planing Head
Finance

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Job Title Name staff
turnover
Qualifications and Skills
CEO
Human Resources
Manager
Tushar
Barot
14
months
Bachelor’s Degree in Business Management,
Certificate in Human Resource Management,
Team Player, Organisational Structure
Marketing
Manager
Jayesh
Patel
09
months
Bachelor’s Degree in Marketing, Team Player,
Experienced Sales Man
Production
Manager
Vividha
Patel
17
months
Knowledge in PLC Systems, Automated Systems.
Bachelor of Science in Manufacturing
Engineering, Development Analyst, Team Player,
Good Troubleshooting.
Planning head Tom
balatas
10
months
Bachelor of Science in Planning and Management.
Good Oratory Skills, Business Forecaster, Team
Player, Good at Meeting Deadlines.
Recruitments
We shall recruit more staff as we star because we will need an accountant, Information
Technology Analyst and many more staff.

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We will advertise the positions and ask for resumes to be submitted, we shall then do the
necessary vetting of the applicants invite them for an interview and select the most suitably
qualified applicant.
Marketing Through Advertising.
 In the News Papers.
We shall place our adverts on the newspapers to target the market and promote the awareness of
our brand.
 Online Advertisement.
We shall use online advertising to recruit new employees, create brand awareness, getting
feedback and maintaining brand presence.
 Social Media.
We will create, maintain and operate social media accounts to promote our products, respond to
customer complaints, provide more information about our products, Promote our Brand Image
Schwemmer & Ziewiecki, 2018).
Skills Development
We shall encourage the development of skills of our employees through constant trainings,
refresher courses, workshops and continuous engagement. This shall enable our employees have
a competitive edge, product knowledgeability, project implementation and development hence
developing our brand and promoting a strong business position (Mhatre et al, 2017).

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We shall carry out constant orientations and mentorships to realign them with our company
views, mission statement, and improve on their technical knowledge.
We shall carry out product training to enable our employees get the necessary knowledge to
enable them carry out customer product enlightenment and easy use of the products.
We shall also encourage them to develop leadership skills to be able to make right decisions,
guide other and lead to the overall development of the company.
Retaining of Skills: We shall constantly supervise of employees to ensure transfer of skills, and
give opportunities to our employees to develop their skills both on an organizational and
personal level.
Communication
We shall use various methods of communication between the employers and the employees
which will include the following:
 Email Services
 Social Media like Facebook, Twitter and WhatsApp
 Verbal through communicating with each other.
 Teleconferencing in meetings
Skills Assessment
We shall use the following methods in assessment of the skills of our employees.
Questionnaires: We shall provide questions and get feedback from our employees to see where to
improve.

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Key Performance Indicators (KPI’s): Through constant skill assessment in key technical areas
we shall be able to rate our employees on a scale. This will motivate our employees.
Products and Services
Products or Services Item Description Pricing
Automated
Wheelchairs, Health
and Wellness
Monitoring Systems
Our wheelchairs shall be automatically driven
through batteries and motors with easy
manoeuvrability, have unique GPS location
and Pulse Monitoring and be able to connect
you directly to the emergency services in case
of need.
$10,000 to $20,000
Our Market Position: Our Products shall be highly competitive in quality and in price and offer
unique features like GPS Locators and Pulse monitor.
Product Uniqueness: Our Products shall be competitive in price, quality and ease of use on top
of so many features like the unique health monitoring.
Expected Demand: We expect to serve on average 20 customers per month from both direct
sales and referrals.
Pricing Strategy: Our Pricing shall be competitive offering quality and customer satisfaction.

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Customer Value: We shall offer after sales services and feedback from customers to retain them
and also get referrals from them.
Growth Potential: We hope to have 70% growth through good customer service, customer
retention and good customer service.
Insurance
There are several insurance packages that the company will be offering to our employees.
These include employee compensation such as covering the medical expenses for employees
who get injured or sick at the place of work. Public and product liability insurance will also be
obtained to protect both the business and our employees in case of any financial risk, and as well
protect the business from legal action.
Risk management
Different forms of risks will be handled with different strategies. Risks such as
duplication of our products, climate and environmental disasters, and variations in consumers`
behaviors will be managed through use of copyright strategies, product recycling and continuous
changes in the quality of the products manufactured.
Operations
The raw materials required for the production process will be imported from foreign
countries. Assembling and manufacturing process will locally be carried out by the technical and
creative department alongside the human resource department. We shall greatly treasure our
suppliers because without them, nothing can be carried out (Kumbar & Mudakannavar, 2016).
Sustainability Plan

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To ensure environmental sustainability, we shall implement maximum control on the
business activities carried out by the company. Currently, global warming is one of the major
threats especially to this industry. We shall therefore implement extra efforts to reduce radiation
emissions, energy and power.
Market Analysis
The Customers
Customer Demographics. Our Target Customers are generally above the age of 60 years and
those involved in accidents and are immobilized.
Our Customers include People with Disabilities, The Elderly, Visually Impaired People, and
Accidents Victims who are immobilized.
We intend to exercise Patience, Care, Curtsey, Customer Interpretation, Good Communication in
the management of our customers.
SWOT Analysis
Strengths Weaknesses
Our Wheelchairs will be unique with
electronic mobility hence limiting the input of
an external factor in helping our customers.
This will give us a competitive advantage
over our competitors
It will take time for the initial introduction of
the product, a lot of marketing shall be done
to enable our customers understand the
product. This will initially be costly and tale
time.
Opportunities Threats

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There is a target market and it will be easy to
get investors on board.
There is tough competition in this business
with many more companies offering the same
services hence reducing our market share
Competitor Analysis
In Australia, there are a considerable number of similar companies manufacturing the same
products. This makes the market share competition so stiff.
Below is a brief analysis of some of the companies.
Dexta Medical Equipment: This company is based in Australia with a supply in all the major
towns of Australia. They also deal in other medical equipment. We shall provide additional
features with our electric wheelchairs in order to maintain the competitive edge.
Merlin Medical Supplies: They also deal in the manufacture and supply of wheelchairs in
addition to other medical equipment.
Magic Mobility deals majorly in the manufacture of electronic wheelchairs and supplies
majority of Australia.
Mogo Wheelchairs also deals in the manufacture and sale of wheelchairs across Australia both
Motorized and non-motorized wheelchairs.
Our Competitive Advantage against all these companies is providing extra features with
our wheelchairs including Emergency response services, GPS tracking and health monitoring

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and wellbeing on top of the easy maneuverability and Joystick control. This will give us a
competitive edge against some of these companies.
Advertising
Promotional strategies
Advertising type Purpose Cost( dollars) Time Period
Television To
reach the target
clientele who mainly
watch Television and
Give them the
description of our
products
$ 30,000 4 months
News Papers We intend to use
newspapers to
advertise our
products
$ 10,000 5 months
Social Media Through the use of
Facebook, Twitter, &
Instagram
$ 5,000 4 months
Internet Through the use our $ 1,000 12 months

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website, we shall give
descriptions of our
products.
Sales and Distribution.
We shall hire sales persons, set up distribution outlets, and partner with agents to supply our
electronic wheel chairs.
We shall also
 Follow up on leads,
 Pitch Clients to enable them acquaint themselves with our products.
 Embrace competition as it helps us develop new strategies.
Distribution Channels
We shall use the following methods;
Direct Sales;
Through direct contact and interactions with our customers, we shall get first hand feedback.
Agents & Referrals;
Through our agents and referrals from our clients, we will be able to distribute our products and
increase on the sales.
Virtual Sales: With this method, we shall cut down on our costs of distribution and ease on the
sales.

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Distribution via Publications: With this method, we shall easily track our sales and have close
monitoring of the entire process.
The Future
Vision statement
"To become the leading electronic and advanced wheel chair manufacturer and distributor in
Australia and the far East"
Mission statement
" To provide affordable technologically up to date electronic wheel chair systems to the disabled
population"
Goals
 Provide quality services to the people in need
 Provide products to the disabled population at affordable prices
 To provide up to date electric wheel chairs to all disabled people around the world.

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Action Plan:
Milestone Expected date of completion Individual responsible
Administrative activities Jan 2019 Human Resource Manager
Operational Plan Feb 2019 Planning Head
Management Plan Feb 2019 Head of Manufacturing
department
Marketing plan March 2019 Marketing manager
The Finances
Financial review and Major objectives
 Reduce errors by 15% every year
 Decrease wastage by 15% every year
 Obtain a 10 to 20% profits per year
 Obtain 80% of the initial costs in the next two years

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References
Kumbar, S & Mudakannavar, S. (2016). Design and Implementation of Electric Wheelchair with
Controlling the Speed & Movement of Wheelchair. Retrieved from
https://www.researchgate.net/publication/322931389_Design_and_Implementation_of_E
lectric_Wheelchair_With_Controlling_the_Speed_Movement_of_Wheelchair
Mhatre, A., Martin, D., McCambridge, M., Reese, N., Sullivan, M., Schoendorfer, D.,
Wunderlich, E., Rushman, C., Mahilo, D., and Pearlman, J. (2017). Developing product
quality standards for wheelchairs used in less-resourced environments. African Journal of
Disability.
Schwemmer, C & Ziewiecki, S. (2018). Social Media Sellout: The Increasing Role of Product
Promotion on YouTube. Retrieved from
https://journals.sagepub.com/doi/10.1177/2056305118786720