Managing Enterprise in the 21st Century - Business Plan Elements

This presentation covers the important elements of a business plan for managing enterprise in the 21st century. It includes information on products and services, market analysis, marketing strategy, financial planning, and budgeting. The presentation also provides justification for various elements provided in the business plan of clock and shop application.

Managing Enterprise in the 21st
Century

TABLE OF CONTENTS
 INTRODUCTION
 Products and Services
 Market analysis
 Marketing strategy
 Financial Planning
 Budget
 CONCLUSION
 REFRENCES

INTRODUCTION
It is vital to construct a business plan before
beginning operations on a business idea because
it helps in understanding the viability of the
business and assists in critical decision making.
This presentation summarizes and provides
justification for various elements provided in
the business plan of clock and shop application.

Products and Services
The upload and shop application helps consumers
find the most suitable and affordable deals for
their products by searching on various online
market places to identify deals suitable for the
consumers. The application works by uploading an
image of the product on application uploaded or
downloaded by the consumer.

Market analysis
The market analysis of the product is
completed with the help of Porter's five
forces analysis. The summary of market
analysis is that the bargaining power of the
consumer is high while the bargaining power
of the supplier is low. On the other hand
threat of new entrants is high while the threat
of substitutes is low. Intensity of rivalry for
is at moderate level for the online shopping
application market.

Marketing strategy
The marketing strategy of for the original
business idea of upload and shop online
business application involves description of
the marketing mix of the application. The
products element fulfils the needs of the
consumers and plays a role in attracting
loyal consumer base for the company. The
competitive pricing strategy is also an
essential part of the marketing strategy of
the firm as it helps in persuading active
users of application to subscribe to the
premium services.

Financial Planning
The two routes to gain funding for the upload and
shop application are crowdfunding and venture
capital. Crowdfunding is justified source of
funding as it helps secure funds while maintaining
in control of the company. In addition to this
crowdfunding provides easy access to capital
which is another advantage of this funding source.
Venture capital is another justified source of
funding as it also provides the expertise of venture
capitalist firm in setting up business of the
company.

Budget
The budget of the upload and shop
application provides information about
financial requirements of the business
plan such as sales, variable costs, fixed
costs and estimated cost of sales in order
to accurately calculate net profits of the
application.
Particulars Calculation Amount
Sales £50*200 £10000
Less:
variable
cost
£3*200 £600
Contribution Sales-
variable
cost
£9400
Less: fixed
cost
£1500
Less:
estimated
cost of sales
£10*200 £2000
Net profit £5900

CONCLUSION
From the above presentation it is determined that business plan includes various
elements which play an important role in successful launch of a business idea. It is
critical to develop an effective business plan in order to effectively implement
business idea into a well functioning enterprise. Determining products and services,
conducting market analysis, building market strategy, financial planning and
constructing a budget are important elements of a business plan.

REFERENCES
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Management.
Peralta, M. E. and Soltero, V. M., 2020. Analysis of fractal manufacturing
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pp.46-60.'
Qin, Q., Jiao, Y., Gan, X. and Liu, Y., 2020. Environmental efficiency and
market segmentation: An empirical analysis of China’s thermal power
industry. Journal of Cleaner Production, 242, p.118560.
Xie, P., Gao, S. and Sun, F., 2019. An analysis of the decoupling relationship
between CO2 emission in power industry and GDP in China based on LMDI
method. Journal of cleaner production, 211, pp.598-606.