BM564 Enterprise and Entrepreneurship: Sustainable Growth Plan Report

This report presents a comprehensive business plan focused on enterprise and entrepreneurship, addressing key aspects of business development. It begins with an introduction to the concept of enterprise and then proposes a future business, detailing its product/service offerings and innovations. The report includes a thorough analysis of target customers using STP analysis, along with an assessment of competitors and their market share. Skill analysis is conducted to identify necessary competencies for success. Furthermore, the report outlines projected financial data, including profit and loss accounts and cash flow forecasts, and explores potential funding sources for business growth. It also addresses organizational structures, management information systems, and concludes with a vision statement for the business. The report is based on a coursework assignment for the module BM564, Enterprise and Entrepreneurship.

Enterprise and Entrepreneurship

Table of Contents
 INTRODUCTION
 Your proposed future businesss
 Identifying your target customers on B2C
 Competitors
 Skill Analysis
 Evaluating and selecting suitable sources of funding for growing the business opportunity
 Various types of organization and management information system required to control the
business effectively
 Vision of your business idea

INTRODUCTION
Enterprise is basically defined as an
whole activities of organization or the
small business which is carried various
departments and the employees of the
firm. In aspect of small enterprise
various types of legal risk are highly
decreased in business activities for
long duration. The name of those risk
are legal threats, financial loss,
competitors and others.

Your Proposed Future Business
 First, authority must diversify their product at wide
range with help of introducing unique food items
according to the effective analysis of current trend
and culture of UK. From the evaluation of various
data organization find that, in the selected area that
means London food products are easily consumed
by young generations at maximum level.


Identifying Your Target Customer
For targeting the consumers in proper manner authority used STP analysis which is explained below –
 Segmentation
 Targeting
 Positioning

Competitors
 Nestle – It is the biggest B2C organization and
the headquarter of this company is located in
Switzerland. This organization is mainly dealing
with food products and beverages at wide range.
Due to the world wide presence of this company
profit are highly increased and also create threat
for small business firm in effective manner.

Skills Analysis
 Innovative skills
 Creativity skills
 Risk taking skills

P&L and Account and proposed two years cash flow

Evaluating and selecting suitable sources of funding
 Bank loans
 Angel investors

Various types of organization
 Partnership
 Sole trader

Vision of your business idea
The ultimate vision of this organization is to establish effective brand name and proper
infrastructure in various locations. It means when the business of food and beverages are started by
the entrepreneur then he faced less difficulty and profit are also increased in low time. This
company also has the fantastic future in food industry because in the aspect of fast food young and
child generations has the wonderful passion in UK and other countries.

Conclusion
After the analysis of above information it is concluded that entrepreneur played the major role in
business for managing the whole activities and employees systematically. The major benefit of
entrepreneur is that he need very less financial support for start a new business. When the business
run successfully then the benefit of the entrepreneur are easily increased. Due to increased profit
business are also expanded at large extent in low time.