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Business Plan Evaluation Report

   

Added on  2020-09-03

15 Pages3432 Words39 Views
FinanceLeadership ManagementLanguages and CultureEconomics
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BUSINESS PLANEVALUATION
Business Plan Evaluation Report_1

TABLE OF CONTENTSSection 1: Executive summary.........................................................................................................11.1 Business ideas and goal....................................................................................................11.2 Market...............................................................................................................................11.3 Operation..........................................................................................................................11.4 Finance.............................................................................................................................1Section 2: Background.....................................................................................................................22.1 Mission statement.............................................................................................................22.2 Business goals..................................................................................................................2Section 3: Marketing........................................................................................................................23.1 Marketing research..........................................................................................................23.2 Market analysis.................................................................................................................33.3 Marketing plan..................................................................................................................33.3.1 Product or service and target market........................................................................33.3.2 Promotion and advertisement...................................................................................33.3.3 I C T marketing strategy...........................................................................................33.3.4 Pricing policies.........................................................................................................43.4 Evaluation of marketing...................................................................................................4Section 4: Operations.......................................................................................................................44.1 Legal and licensing requirements.....................................................................................44.2 Management details..........................................................................................................44.3 Organisation structure and staffing..................................................................................54.4 Professional advisers........................................................................................................54.5 Insurance and security issue.............................................................................................54.6 Business premises.............................................................................................................54.7 Equipment required..........................................................................................................64.8 Production process............................................................................................................64.9 I C T and critical risk or contingency plans.....................................................................6Section 5: Financial Projections.......................................................................................................65.1 Basic assumptions and information..................................................................................65.2 Analysis of financial forecasts..........................................................................................6
Business Plan Evaluation Report_2

5.2.1 Sales mix forecast.....................................................................................................65.2.2 Cash flow forecast....................................................................................................75.2.3 Project profit and loss statement...............................................................................75.2.4 Owner's personal expenses.......................................................................................75.2.5 Owner's personal assets and liabilities......................................................................8REFERENCES................................................................................................................................9
Business Plan Evaluation Report_3

Section 1 Executive SummaryTetsuya restaurant is considered as one of the popular hospitality provider of Sydnay. Theorganisation is providing services by considering their heritage and tradition. It helps ininfluencing customers and also provides unique image into market. Along with this they are alsopromoting the Japanese culture across the world. With the help of this business concept they areable to get competitive advantage into the market. They are offering degustation menu to theircustomers, which is based on the nature and seasonal flavour of the company. The goal of thecompany is to expand their business across the world and also promote their tradition andculture. In order to expand their services company is launching multiple cuisines such British,Indian, Italian through mobile van home delivery services. To promote their product they areconsidering social media and digital advertising platform, such as social media, etc. in thisprocess user is able to place their order through mobile apps, on the basis of their booking thehotel authority is delivery services at home. Through this they are providing flexibility to theircustomers. Along with this they are providing the option of cash on delivery, which helps isattracting maximum number of customers. They are providing various offers for promoting theirservices and attracting large amount of users. In this process the strong brand image of thecompany is creating positive impact. It helps in covering large area in small duration of time.Along with this effectively present their message among customers. During this process they areconsidering various operations such as developing strategies for targeting audience. It helps inexpanding their business and provides strong brand value into the market. On the basis of that itis analysed that company is able to launch their service effectively into the market and able toattract huge crowd.Section 2 BackgroundTetsuya is located at Sydney. Cited firm aim at understanding the needs and requirement ofcustomers and deliver high quality services. All the chef that are included in the restaurant arehigh skilled and professional. Further, there are different type of awards that are provided bycited firm. The reasons for providing awards are for the high quality services that are delivered tocustomers. Further, they focus on understanding the needs and requirement of customers and asper the findings made improvements are made in the type of services that are delivered. As perthe business plan that is to be developed, they are planning to deliver online services tocustomers. This is an effective way with the help of which better services can be delivered and1
Business Plan Evaluation Report_4

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