BUSINESS PLAN EVALUATION.

Running head: BUSINESS PLAN EVALUATION
Business Plan Evaluation
Name of the Student:
Name of the University:
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1BUSINESS PLAN EVALUATION
EXECUTIVE SUMMARY
The primary goal of this paper to analyse the macro-environmental factors impacting the
work process of an Australian supermarket company named Woolworths. To bring light to
the analysis of the macro environmental factors the study determines the PESTEL analysis of
the concerned retail chain that strongly determines the prospects of strengths and
opportunities for the future of the company. The company with the help of implementing the
same in its business structure can gain a compelling competitive advantage in the paradigm of
the market. In this connection, the study also examines the business plan of the Blueprints Pty
Ltd Company of Australia to create an understanding of how a business plan in a company
works.

2BUSINESS PLAN EVALUATION
Table of Contents
Introduction................................................................................................................................3
Overview of Company...............................................................................................................3
Macro Environmental factors - PESTEL analysis.....................................................................3
Blueprints Pty Ltd Company......................................................................................................9
SWOT Analysis.........................................................................................................................9
Comparison of the two companies...........................................................................................10
Recommendations....................................................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................13

3BUSINESS PLAN EVALUATION
Introduction
The presented report is based on evaluating the entrepreneurship plan of a
supermarket company Woolworths, Australia (Xu, Gao, and Hammond, 2017 pp. 155). The
report critically focuses on examining the macro-environmental factors that may affect the
business plan of the concerned company. In this connection, the study analyses the depth of
the company in details and examines the current external environmental factors that create a
massive influence in the strategical plan process of Woolworth’s retail chain. The study then
compares the business plan of Woolworths with that of Blueprints Pty Ltd Company. The
details analysed by the particular report are explained as below.
Overview of the Company
Woolworths has debuted in the year of 1924 dated 5th December in Australia (Haynes,
2017, pp. 10). The concerned company is a global supermarket retain chain store owned by
Woolworths Limited. The company is examined to account across 80% of the Australian
grocery market. The company at current is operating 1000 of its store alone in Australia
(Grimmer, 2019, pp. 18). Woolworths operates its store both in physical as well as online
market. The business plan set by the concerned company was established with the
examination of PESTEL analysis.
Macro Environmental factors - PESTEL analysis
As implied by Lancaster and Massingham (2017, pp. 36), PESTEL factors of the
macro-environmental analysis is a tool used to measure and assess market sectors and
opportunities for any product or service. In this connection, as examined by the study that
Woolworths operates itself in a dynamic environment and thus the factors of the external
environment creates a massive impact on the company. The same is explained as below.