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Apothecary Bakery and Cafe Business Plan Assignment

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Added on  2020-12-31

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Business plan is a formal and written document which lays the outline of the set of activities that a new venture or an existing company will carry out so as to execute initiation or expansion respectively (Sujarwo, 2016). Entrepreneurship is defined as the process of designing, developing, executing and monitoring the operations of a new business or an expanding enterprise. The present report is based upon The Old Apothecary Bakery and Cafe which is a small bakery situated in Downtown Halifax dealing in products such as pastries, breads, desserts and other items made from scratch.

Apothecary Bakery and Cafe Business Plan Assignment

   Added on 2020-12-31

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BUSINESS PLAN
Apothecary Bakery and Cafe Business Plan Assignment_1
EXECUTIVE SUMMARYThis report has been based upon the ascertainment of a market opportunity by The OldApothecary Bakery and Cafe and then undertaking steps so as to derive the desired outcomes ofsuch opportunity. This organisation is currently operating in Canada and has decided to carry outexpansion within UAE after gaining knowledge of the health conscious nature of majoritypopulation prevailing there. With the help of CAGE analysis, it has been ascertained that there anumber of factors which tend to create differences between domestic (Canada) and host country(UAE) which have to be feasibly taken into account by entity to gain successful entry ininternational market. This organisation will make use of social media and SEO to undertakemarketing initiatives within the new country and gain satisfaction from customers. Further, it hasbeen recommended to the bakery company to make use of licensing as market entry strategy togain entry into UAE and enhance its existing market share.
Apothecary Bakery and Cafe Business Plan Assignment_2
Apothecary Bakery and Cafe Business Plan Assignment_3
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................5International Business Opportunity........................................................................................5“CAGE” Analysis of International Business Opportunity.....................................................6Operations of Proposed Business...........................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
Apothecary Bakery and Cafe Business Plan Assignment_4

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