Limited-time offer! Save up to 50% Off | Solutions starting at $6 each  

Executive Summary of the Business Plan

Added on - 23 Nov 2020

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 12 pages
BUSINESS PLAN
EXECUTIVE SUMMARYBusiness plan is document which contain business goals, methods on how it can beattained and achieved within given period of time. The organisation need to make effectivebusiness plan before launching its new or existing product in market. Through this one canachieved result in smooth and effective manner. The report is based onSodashi which islaunching new organic shampoo in Australia market. The idea behind such business is to provideconsumer with 100% organic product and fulfils their need and demand. It has focused femalesegment of society having age 20+ and targeting upper segment people of society. It hasfollowed premium pricing and selective distribution strategy because of famous brand havinghigh value in Australia market.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4Background to the idea...........................................................................................................4Mission...................................................................................................................................4Product offering......................................................................................................................4Market analysis: industry analysis, competition....................................................................4Primary Target market............................................................................................................7Marketing: Product, price, distribution, promotion................................................................7Financial Plan.........................................................................................................................8Critical risks............................................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONPlanning is very important for a business. It helps in setting goals and objective of acompany. This report is based on a business plan of Sodashi which is Australian organic productcompany that is launching organic shampoo in Australian market.MAIN BODYBackground to the ideaSodashi is one of the Australian's cosmetics prime company that deals in organic skincare products. The respective organisation is looking forward to launch organic shampoo whichare made of natural ingredients (Barrow, Barrow and Brown, 2012). This product will help ingrabbing large number of customers as many individuals are looking for organic skincare andcosmetic solutions. Additionally, organic shampoo can be used by any kind of customers likemales, females, young, old, etc. Hence, the respective organisation have a high scope of earningprofitability from the local as well as international market. This also leads in creating brand valueand image of that particular company in environment.MissionThe mission of Sodashi is to serve organic cosmetics solutions to customers in order topromote natural products and healthy lifestyle among customers.Product offeringSodashi is launching its first range of organic shampoos by the name organic hairvolumizing shampoo. The shampoo is made of 100 percent natural ingredients such as Aloe vera,water, Guar, Dragon fruit, Willow Extract, Acai and Capacu Butter. The focus of this product isto deal with hair issues such as hair volumizing (Beheshti, Meek and Kaufman, 2012). The pricerange of product has been proposed $24.95 for 1 liter. The main objective of launching thisproduct is to provide organic substitute of chemical based shampoos.Similarly, Sodashi islooking forward to provide prime quality products. It has mainly focused on high group incomepeople living in society because of premium value for goods.Market analysis: industry analysis, competitionMarket analysis is a tool which helps in understanding the attractiveness of market in therespective industry. It is dynamic study of specific market of particular industry. It is business
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document