Business Plan for Jacket Potato Shop: Detailed Analysis and Strategy

This report presents a comprehensive business plan for a Jacket Potato Shop, encompassing various critical aspects of business development and management. It begins with an executive summary, followed by a detailed business overview, including product and service descriptions, vision, mission, and objectives. The plan emphasizes innovation and leadership strategies, alongside a thorough SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Competitive analysis, utilizing Porter's Five Forces model, is also included. Furthermore, the report outlines operational capabilities, marketing mix strategies, and a financial feasibility plan. Key elements such as PESTLE analysis are incorporated to assess external factors affecting the business. The plan aims to establish a successful and sustainable business model for the Jacket Potato Shop.

Business plan for a business

Executive summary
Business plan is the essential part or element of the business which helps to make the
business activities properly and effective in systematic manner. It is the formal business
statement which consists business goals, reasons and attainable plans for reaching them properly.
Present study will be representing the facts and business activities to make proper changes and
growth. Apart from that, it also makes the proper and challenging for the business activities to be
implementing properly and effective. Study presents the business plan for Jacket Potato shop in
order to take the business longer and effective. Besides, it also helps to fulfil the challenging
situation and effective process making task performance work. Report will be presenting the
business product or service. With the vision, mission and objectives. Besides, this also makes the
proper and effective learning proper games. Furthermore, study also explains the innovation
capabilities and team members through all set objectives will be achieve properly. This also
helps to sustain the long term changes after analysing the competitive advantage goals.

Table of Contents
Executive summary.........................................................................................................................2
BUSINESS OVERVIEW................................................................................................................1
Description of products and services...........................................................................................1
Vision, mission and objectives....................................................................................................1
Innovation and leadership............................................................................................................2
SWOT Analysis for jacket potato Shop:.........................................................................................3
Competitive analysis....................................................................................................................4
Operational capabilities and team members................................................................................6
MARKETING MIX.........................................................................................................................7
Financial Feasibility Plan:...............................................................................................................8
REFERENCES..............................................................................................................................11

BUSINESS OVERVIEW
Description of products and services
Jacket potato is focusing on involving a variety of products at the time of establishment
so that in the initial phase only, they can be able to attract a higher number of customers. On the
basis of interactions with people, they have decided a set of products that are most probable to be
liked by a number of customers (David, David and David, 2014). Also, in their business plan,
Jacket potato has involved various different varieties of potato on weekly basis. This strategy can
help them to a huge extent because different varieties will not let customers get bore of any
specific dish. Keeping in mind, the busy schedule of people's lives, Jacket potato has decided to
include the option of delivery at homes. It is because this can act as an attractive and feasible
measure for those who wish to eat but do not want to visit the store. So, their classifications of
products and services can be classified suitable enough for coping with the current needs and
requirements of people. These can also help the firm to manage changing tastes and requirements
of people, thus help the company to achieve a higher rate of productivity.
Vision, mission and objectives
As Jacket potato is establishing a variety of products and services, a proper and specific
vision and objectives can help the firm to reach the objectives faster. Discussing below these:
Vision
The vision of Jacket potato is to cover a wide network by involving a variety of products
and services worldwide. It is wide enough because enormous factors have been considered by
the firm while making the objectives so that they can be able to satisfy the customers.
Mission
The mission of Jacket potato is specific and concise enough that they have involved the
product description and processing on the basis of requirements of the customers. Ensuring their
needs on initial basis makes the mission of the shop wide enough. Also, their mission includes
that after a successful establishment, they will expand the business and operations in different
areas as well, making a wide network worldwide.
Objectives
Jacket potato deals with a variety of objectives with a forte of achieving customer
satisfaction at a higher rate. Another essential part of their objective is that they will maintain an
efficient rate of interaction with their customers and will take feedbacks on a regular basis so that
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if any factor is not liked by the customers, Jacket potato can be able to make modifications as
soon as possible (Dees, 2017). This is also considered as a very interesting strategy because by
such means, customers also feel their importance by the shop. It will help Jacket potato in
achieving the focus of customers and that is classified as a very essential factor for any shop.
For achieving an increased rate of satisfaction from customers, Jacket potato can also make
involvement of various offers and discounts in the beginning also because this will help them to
gain a huge amount of attention of people. Towards their operations.
Innovation and leadership
The innovation defines as creation or development of new product or service in a
business. It plays and essential role in the Jacket Potato Shop and it requires new ideas. It is the
systematic process to use invention as an input analyse it and use different material and labour to
make an output. It uses new techniques, ideas and mindset for a particular thing. It contains data,
information and derive greater values from resources (Burns and Dewhurst, 2016). To make a
plan for this company, innovation is an essential term. Management of this organisation can
innovative many ideas and strategies that are useful for increase its sales and make maximum
profits in competitive market. It derives to new styles and techniques of every process for
example production, selling, distributing and many more. Innovation is the criteria where people
follow new changes and develop the product as per customer's preference. In this context,
management of Jacket Potato Shop use different types of strategies, plans and ideas for maximise
its sales and earn more profits. They also use after sales program to attract more customers. The
potato industry made the quickest and largest adjustments to virtually eliminate trans fatty acids
from potato foods without increasing saturated fatty acids. The oils used to cook French fried
potatoes, containing in quick serve at hotel, bars and many restaurants that are now predominant
trans fat free, using all branchlike oils that contain primarily polyunsaturated and mono fats.
Leadership refers as establishing a clear mission and vision to achieve with overall team
members in order to achieve desired target. A leader uses different types of leadership styles or
approaches and lead his or her team, inspire them to achieve a common goal. Leadership provide
right direction and understand the needs or requirements of team members. All team members
work with combination and it shows the team management (Scarborough, 2016). In this context,
2

in the Jacket Potato Shop management and leaders use several styles in order to achieve desired
targets and goals. There are some leadership styles for example autocratic, strategic, democratic,
transformational, facilitative leadership approaches. The leaders can use these types of style for
growth and development of business. In this organisation, leaders are employee friendly and they
work with the all group members and secure their rights and growth of business. They motivate
their supportive team members and do work with them in order to achieve desired targets and
goals.
Innovation and leadership is a theory or philosophy that includes several styles to influence
workers and employees with their creative ideas and inspiration to reach at certain height of
success (Ward, 2016). It is use in the Jacket Potato Shop business for make new products and
services as well as sale these outputs in target market segment for earning profits.
SWOT Analysis for jacket potato Shop:
SWOT analysis is a framework which is used as a measure for assessment and evaluation
of the competitive position of the shop for jacket potato through the identification of strengths,
weaknesses, opportunities and threats (Racz and et.al., 2018). The identification of all theses
factors are important for a business for forecasting its survival and to face the competition which
is already prevailing in the market.
Strengths: the major strength of the business will be its taste and ambiance. A consumer will be
attract and retained by good taste and ambiance. Another strength for the new business can be
the location of its shop, the more approachable the shop the more customers it can serve.
Weaknesses: A poor response to the consumers will result in a weakness of the shop. The shop
if fails in satisfying the taste buds of the consumer along with fewer choice of food items will
become the weaknesses for new shop.
Opportunities: the major opportunities which the new shop can grab is development of new
product with a good taste that will defiantly attract the consumers (Hamzah and Sutanto, 2016)
(. Another opportunities for the shop can be the cost of its product in comparison with the cost of
other shops in the vicinity.
Threats: already existing shops in the city and the shops in the vicinity of the shop with the
same product care major threats for the new business.
Pestle analysis:
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This is a tool to evaluating the environmental factor effecting the operations of a
business. Being a new in the business, the shop must do a pestle analysis in order to identify the
factor effecting its business. Factors in Pestle analysis are
Political: the political factor of a nation and prevailing condition in the city where the shop will
be opened might affect the operation of a business. The support of the local political parties will
be a boon to the new business.
Economical: the economy of the nation plays a vital role in the development of a
business plan. The favourable economical condition will affect the business positively, otherwise
the survival of the new business will be endangered.
Social: the social factors includes the beliefs, preferences and habits on the individuals in
the society. The shop must take into consideration all these factor while formulation its business
plan to ensure its long term survival.
Technological: in the present era the technologies have developed beyond limit. The
business shall adhere to the new and latest technology so that it can serve its consumers with a
faster pace. The shop's growth will be hampered if it rely on old or obsolete technology.
Legal: A business plan shall be developed while taking into consideration all the legal
formalities the business have to fulfil (Hanssens and et.al., 2014). The law and regulation it must
follow in order to establish its business.
Environmental: the new business is also responsible towards the environment in which
it will operate. It must use biodegradable and disposable serving and packing products to serve
its food product
Competitive analysis
In order to consider competitive analysis, porter five forces model consider which helps
to understand effective results. In this consideration, following elements included to analysis
competitive results: Threat of substitute (High): In the market, there are several substitute products available
so that threat of substitute is high. Therefore, it creates major impact on the business
operations and functions. On the basis of new enterprise consideration, it can be
interpreted that there is high threat so it is essential to look upon the sector and create
investment with new products and increasing products quality. Furthermore, new
4

segmentation must be develop so that effectiveness will be increasing successfully
(Goethals, 2018). Bargaining power of buyer (Moderate): In the market, for Jacket Potato Shop bargaining
power of customers is moderate because they have no choice of effective products and
services regarding potato. Therefore, the chosen company has opportunity to increase
creative work performances in the business unit. As per the customer requirements,
market consider latest trends that make dictate terms. With the help of several alternatives
towards products and services, it can be stated that substitution products will be develop
systematic work performances (Heydari, Haghigh and Danai, 2015). Bargaining power of suppliers (High): In the market, Jacket Potato Shop has threat from
suppliers because they possess high bargaining power. This is because, due to high
controlling power, they can control over the prices which create impact on the desired
results of the chosen business. In order to see about it, it can be interpreted that suppliers
hold power to easily switch towards new price of product. As results, it creates major
impact on running operations of the company (Manzaneque Corona, 2014). On the basis
of their power, it can be stated that there are few things that control over the prices easily. Threat of new entrants (Moderate): New entrants threat is also moderate for Jacket
Potato Shop because every new industry require to develop their significant work
performances. Hence, they regulate their functions and operations in new areas.
Furthermore, it also consider several advantages to attract customers of global
environment. As results, the chosen business must consist their operations and functions
to carry significant results in business with new activities and tasks.
 Rivalry in the industry (Low): In the market, there are few competitors so that
competitive rivalry is very low. In this consideration, it can be stated that attractive
consideration of the Jacket Potato Shop assists to develop more significant advantages at
workplace. As per the standard performances of the business, it can be stated that they are
able to handle situation easily. Due to less number of competitors, they have option to
regulate their work performances in systematic manner at workplace easily. Furthermore,
it also develops significant advantages in different areas of the world (Merrett and
Walzer, 2016).
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From the above porter five forces model, it can be stated that Jacket Potato Shop need to
regulate their functions and operations with creative elements.
Operational capabilities and team members
Operational capability is the ability to align critical processes, resources and technologies
according to the overall guiding vision and customer focused value propositions (Jarvenpaa and
Mao, 2017). The new firm should be enough capable that it can easily target large number of
customers through selling innovative products and services. While starting a new business
company should be enough capable that it must have financial, physical and human resources.
With the help of all this company can be easily start up. Further, Operational capability
development and management balances the sustainable use of current capabilities and the
development of future and dynamic capabilities to meet the competing strategic and current
operational objectives of an agency or business unit.
Within a jacket potato shop each and every team member should be highly skilled so that
business can accomplished success. Therefore, while starting a new business it is important for
company to ensure that it hired skilled employees who can work hard for the firm (Meriton and
et.al., 2016). Along with this company can trained its employees so that all business resources
can be used in an effective manner. Team members are those who work hard for the firm and try
to accomplish the goal within the given period. In order to accomplish success company can
focus on conducting research and try to differentiate their products from its competitors. With
the use of highly advanced technology company can easily gain competitive advantage.
Capabilities is the collection of skills, abilities and expertise of an organisation. In order
to meet the organisation goals and making good performing goals. It helps to represent the
people competency level and also helps to identify the personality of the company by defining
the good doing (Vera and et.al., 2016). Team members are the most expertise and challenging
source which makes the effective process goals along with that which also helps to take the
better decision making approach goals. Without having effective team goals and expertise team,
company cannot performing the work easily.
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MARKETING MIX
To analyse the strength of business as per making appropriate determination of all the goods
and services on which there will be requirement of effective market research based on below
listed elements:
Product: Business is aimed at opening a Jacket Potato
shop with the motive of bringing various
innovative ideas that will be adequate in
reaching to satisfactory level of consumer.
Various dishes like, tea, coffee, baked
ingredients will be made under Jacket potato
(Huang and Sarigöllü, 2014).
Price: There will be convenient prices over all the
products and dishes which were being offered
to the consumers. Satisfaction to the buyers
will be prime requirements and wants of the
businesses as per having better profitable
growth as well as retaining them fro long
period
Place: Professionals of this entity has aimed at
opining the shop at various convenient places
which will be helpful in bringing the better
control over operations.
Promotion Jacket Potato shop will be advertised on the
internet, TV’s, News paper and social sites as
per creating the appropriate identity in the
market (Fan, Lau and Zhao, 2015).
Physical evidence To have the adequate physical evidence there
will be requirement of having appropriate
licensing as well as consideration of all the
legal requirements and framework of the
organisation.
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People: Appointment of all the qualified, talented and
skilled employees will be adequate in making
better coordination and collaboration of
practices.
Process: There will be influences of various
machineries, gadgets and tools which will be
useful in preparing the appropriate dishes in
better quality (Bahadir, Bharadwaj and
Srivastava, 2015).
Financial Feasibility Plan:
Budgeted cash flows:
Par
ticu
lars
initi
al
inve
stm
ent
Jan
uar
y
Feb
rua
ry
Mar
ch
Apr
il
Ma
y
Jun
e July
Aug
ust
Sep
tem
ber
Oct
obe
r
Nov
emb
er
Dec
emb
er
%
of
sale
s
mad
e
0.00
4
0.00
4
0.00
4
0.00
4
0.00
4
0.00
4
0.00
4
0.00
4
0.00
4
0.00
4
0.00
4
0.00
4
Jack
et
Pota
to
dish
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
Foo
d/
Bev
erag
es
No.
of
cons
ume
rs
150
0
200
0
220
0
270
0
250
0
290
0
320
0
300
0
350
0
340
0
370
0
405
0
Ave
rage
selli
ng
pric
250 250 250 250 250 250 250 250 250 250 250 250
8

es
Sale
s
reve
nue
375
000
500
000
550
000
675
000
625
000
725
000
800
000
750
000
875
000
850
000
925
000
101
250
0
Tot
al
cas
h
infl
ows
375
000
500
000
550
000
675
000
625
000
725
000
800
000
750
000
875
000
850
000
925
000
101
250
0
Ope
rati
ng
exp
ense
s
Adv
ertis
eme
nt
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0
Offi
ce
exp
endi
ture
s
200
0 0 0 0
220
0 0
150
0 0
220
0 0 0
100
0
Sala
ries
to
staff
150
00
150
00
150
00
150
00
150
00
150
00
150
00
150
00
150
00
150
00
150
00
150
00
Rep
airs
and
mai
nten
ance 400 0 0 500 0 780 0 0 820 650 0 720
Mac
hine
ries
450
00
Tot
al
cas
h
outf
-
450
00
189
00
165
00
165
00
170
00
187
00
172
80
180
00
165
00
195
20
171
50
165
00
182
20
9