Entrepreneurship and Innovation: Business Plan for Super-thin Health Clinic

Running head: ENTREPRENEURSHIP AND INNOVATION
Entrepreneurship and Innovation: Business Plan
Name of the Student
Name of the University
Author note

1ENTREPRENEURSHIP AND INNOVATION
Executive Summery
This is a report based presentation of a business plan is to present business planning
for new venture names Super-thin Health Clinic. The purpose of this business plan is to
present a new product named Super-thin Tooth Sensor. Throughout the business plan the
description of the venture, considerable legal compliances, strategic approach planning,
marketing strategy, Competitor analysis financial analysis and risk assessment has been
discussed.

2ENTREPRENEURSHIP AND INNOVATION
Table of Content
Introduction................................................................................................................................3
Venture description....................................................................................................................3
Background............................................................................................................................3
Description of venture presentation.......................................................................................4
Management...............................................................................................................................4
Rationale for legal structure...................................................................................................4
Strategic planning approach...................................................................................................5
Marketing plan...........................................................................................................................6
Target audience......................................................................................................................6
Communication strategy........................................................................................................6
Competitor analysis....................................................................................................................7
Porter’s 5 force.......................................................................................................................7
Competitive strategic plan......................................................................................................8
Financial Analysis......................................................................................................................8
Budget forecast.......................................................................................................................8
Balance sheet and Funding.....................................................................................................9
Risk assessment........................................................................................................................11
References:...........................................................................................................................12

3ENTREPRENEURSHIP AND INNOVATION
Introduction
Business plan is crucial part of pre-venturing activity that ensures the quality and
attainability of the business. According to the business proposals the following business plan
will be developed. The purpose of this business plan is to present business planning for new
venture names Super-thin Health Clinic. Through this new venture the business will be going
to offer a new advanced dental monitoring product named Super-thin Tooth Sensor.
Throughout the business plan the major aspects of the business, which have been considered
and planned are the description of the venture, considerable legal compliances, strategic
approach planning, marketing strategy, Competitor analysis financial analysis and risk
assessment (Naranjo-Valencia, Calderón-Hernández and Sanz-Valle 2018). The aim of this
business plan is to plan the venture operation strategically to maximise the profit while
minimising the risk of potential operational or financial failure.
Venture description
Background
Super-thin Health clinic is the potential venture plan for biomedical instrument
manufacturing. The business is currently focusing only on the biomedical real time diagnosis
products for their manufacturing operation. Super-thin Health Clinic has a authentic
registration according to the Australian Business Operation Act (Julien 2018). The mission of
this company is to offer high quality and efficient healthcare equipments and monitoring
system to the people as well as to the main stream healthcare service provider while
generating enough revenue to enhance the financial and operational expertise of the business.
The head quarter of Super-thin Health Clinic is situated at NSW. However, the aim is to
expand across the Australia within the next 5 years. In long run the venture will also
manufacture and supply the advance imaging and even laboratory equipments.