Developing a Comprehensive Business Plan for AllMed Company

This report provides a comprehensive business plan for AllMed, a company focused on delivering medicines and healthcare services. It includes an analysis of the company's products and services, environmental and industry analysis, target market identification, and marketing strategies. The plan addresses risk factors, financial projections using methods like NPV and cost-benefit analysis, and the selection of a product-based business model. The report concludes with an action plan, outlining the timeline for implementing various aspects of the business strategy, and emphasizes the importance of market, technical, and financial feasibility. Desklib is a platform where students can find similar solved assignments and past papers.

Business Plan
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Introduction
This report is prepared to develop the understanding regarding the formation of the business
plan of the business of All Med. The frameworks which are considered while formations of
the business plan are provided considering the description of its services or the environmental
analysis or the target market, etc. The registered office of the company is in London. This
report provides the complete discussion regarding the availability of the products or services
of the business. The methodology used in this report is qualitative.
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Business Plan
Product or services  AllMed deals with the deliver if
medicines
 The AllMed is concerned with the
effective care of patients.
 Services related to the home nurses
are also provided
Environment and industry analysis  Stiff competition
 Barriers on the key entry of the
business such as stiff competitions,
stringent regulations, legal services
and regulations, etc. which affects the
growth of business
Product or service marketplace  Waste disposal plan
 Political instability (AllMed
Healthcare Management, 2012
Marketing or sales strategy  Target market
 End customers
 Proper analysis and the evaluation of
the market trends
Risk factor  Counterparty risks
 Technological risks
Financial projections  use of NPV, cost-benefit calculations,
and balance sheets
 break-even point analysis
 a ratio of debt
Business Model  Product Model
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Description of Products or Services
AllMed is a business enterprise which deals with the medicine. It basically deals in delivering
the medicines (almost of every type legally) within the time period of 2 hours inside the city.
The business of AllMed also operates using the online service. In the online services, the
order can be placed easily by the customers and they can read the adequate information about
the medicines and their ill effects. This helps the customers to easily buy the products. Its
business basically operates to the individuals or other businesses (AllMed Healthcare
Management, 2012).
The special feature of the AllMed is something which makes it different and unique from the
others. These are provided thereunder:
 Online availability of doctors
 Delivery of medicines or related services within the two hours.
 Links to the Facebook which helps in reviewing its products or services offered.
It is basically concerned with the usage of potential screening and diagnostic testing
modalities. The techniques of diagnostic testing are generally more invasive and are intended
to determine with the proper certainty. Allmed is trying to expand its business operations in
future.
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Environment and Industry analysis:
The environment and the industry analysis is concerned by the business of delivery of
medicines that there are direct or indirect competitors who lead to fall the business
operations. There are available various competitors of the company which provides stiff
competition to the industry. The strategies of the other business basically provide the dealing
with the offering the products at lower rates. This also acquires the good market share and is
mostly demanded by the customers. There are involved certain barriers on the key entry of
the business such as stiff competitions, stringent regulations, legal services and regulations,
etc. which affects the growth of business (AllMed Healthcare Management, 2012).
The unique features which are laid by the company make it different in the eyes of customers
which also help in increasing the market share of the business. The features such as online
availability, delivery within the two hour time period, etc. develop its overall effective and
efficient image in the business market. The products or services offered by the company are
such which cannot be copied by any other enterprises. The adequacy of the products offered
provides the customers higher competitive ratios.
If the competitors want to copy the products or services offered by the business then this
leads to develop certain problems for them as the services affect its overall operations. The
demand or services offered regarding the company’s products or services is in wide number
as the medicines availability is such service which is widely demanded by the customers.
When there is innovation in the services offered by the AllMed then this leads to develop the
fear in the minds of competitors regarding the reduced market share. The demand and the
supply trends provide the idea regarding the growth.
Forces that drive the market:
There are several forces that drive the market. These are provided thereunder:
 Innovation: Innovation helps the business to reach heights. The continuous changes
in the business sector and their wider availability while satisfying the needs of
customers helps the business of AllMed grow in a positive manner.
 Cultural change: There are involved several changes in the culture which leads to
develop the value proposition for the business (Grant, 2016).
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 Regulations: Regulation which is applicable to the business of medicines are required
to be followed by the company so as to improve its image.
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Environmental factors:
The environmental factors such as waste disposal plan need to be taken care by the AllMed
for the effective growth and image. The factors which affect the industry such as political
instability, regulations regarding the operations of industry need to be taken care off by the
business.
Product or Service Marketplace
 Target market:
Target market implies the place in which the market is broken into segments and then
the products or services are made available considering their needs and the desires.
There is a difference between the end users or customers. End users are considered to
be one which is the true consumer of AllMed while the customer is the one which
uses or purchases the products.
 Benefit of end user or customers: The end users or customers both help in
increasing the market share of the business.
The projected needs which are fulfilled by the services offered by the AllMed are the
basic needs which are obligatory in the business. The opportunity in this sector is
wide as these are such requirements which are necessitated by everyone (Angell, et.
al., 2017).
 Business to Business Market:
The operation of a business to business market helps the business to grow and enter
the area which requires the growth and compatibility. This also helps in increasing the
market share and the growth.
 Business to consumer market:
In this case, the demographic factors which are considered cover level of income,
education level, shopping behaviour, etc. In such market factors related to the
psychographic or relevant behavioural factors are considered by business.
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Marketing and Sales strategy:
It includes the proper analysis and the evaluation of the market trends and the requirements of
the products. The business is now under the no partnership. But the formation of partnership
helps in growth and exchange of risk factor. The distribution strategy should cover the use of
e-commerce, retailers, etc. The business of AllMed should cover such pricing strategy
consisting of gross profit margin. The terms of the payment are well defined for the
customers so that no confusion is created.
If there is outsourcing of the production procedure of business or other materials then the
effective sources of supply, terms of a contract, capacity of a manufacturer, minimum order
all the things are well defined. The company should involve the strong plan consisting of
proprietary process, trade secrets or quality control. Adequate arrangement made to protect
the privacy of online users (Grant, 2016).
The services provided by the AllMed should be designed in such form which involves the
involvement of the more and more customers. The stakeholders that exist in the business of
AllMed are its customers, suppliers, etc.
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Management and Personal:
The proposed key manager should provide such responsibilities which involve such
experience and skills which prove effective for the working of the business. The proper
estimation of costs is also provided. The disclosure regarding the future qualification and the
terms are also provided.
Critical risk factors:
The risks faced by the AllMed should cover the risks related to the uncertainty, political risk,
inflation risks, party risk, etc.
PEST Analysis:
Political
 Increased political pressure on the
sectors related to the health
 Government intervention
Economic
 Situations related to the economic
crisis
 Reduction in the individual
disposable income
Social
 Development of awareness among the
patients
 The activism related to the
patient/public is also increasing
Technological
 Use of electronic technologies
 Treatments are becoming customized
(Balasopoulou, et. al., 2016).
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Financial projections:
Financial projections are considered to be one of the important aspects which are considered
by the business when there is selected the new areas. The analysis with the help of NPV is
considered to one of the methods. NPV means the difference between the present value
obtained from the cash inflows and the present value of the cash outflows.
Cost-benefit analysis is also used by the AllMed business which provides the idea regarding
the key business situations. The use of break-even point consisting of consisting of variable
costs, fixed costs, a contribution is considered. The effective analysis provided helps the
business to gain an insight into its working and compatibility. This also helps in the
assessment of the requirements of funds needed by the business (Madsen, et. al., 2017).
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Business Model:
The establishment of the business model is the way which is used by the business to sell its
products to the consumers. The business model which is best suited for the business of
AllMed is Product Model (Job, 2016). The product model is the one which in which there is
the development of the specific product or standardised service by the business. This helps in
developing the value proposition for the business. This also helps in generation of the
effective revenue for the business. The final product or services are delivered to the
customers. The location of the provider of service should be a place which is owned by the
owner itself so that there is not involved any complications (Investopedia, 2015).
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Conclusion
It is concluded from the above report that with the help of proper analysis and research the
effective interpretations are made considering the feasibility. Market feasibility provides the
competency of the market regarding the services offered by the AllMed. Technical feasibility
shows the requirements of the company regarding the adoption of adequate technology in the
business which is fair in the business of AllMed. The Business Model feasibility provides
that the model used by the business of AllMed is competent according to the requirements or
the needs. The management feasibility is considered to be adequate in the business of
AllMed. The economic and the financial background of the company are effective and
efficient for the business.
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