Business Plan for an Organic Cosmetic Business

Running head: BUSINESS PLAN FOR AN ORGANIC COSMETIC BUSINESS
Business Plan for an Organic Cosmetic Business
Name of the Student
Name of the University
Author note

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BUSINESS PLAN FOR AN ORGANIC COSMETIC BUSINESS
Table of Contents
Lists of Figures:...............................................................................................................................6
I. Executive Summary:....................................................................................................................7
Entrepreneur Project objectives:..................................................................................................7
Vision Statement:.............................................................................................................................7
Mission:...........................................................................................................................................8
Short term objectives:......................................................................................................................9
Medium term objectives:.................................................................................................................9
Long term objectives:....................................................................................................................10
Problem/Opportunity statement:....................................................................................................10
Market/Industry summary:............................................................................................................11
Competitor summary:....................................................................................................................11
Funding and financial projection summary:..................................................................................12
II. The Plan:...................................................................................................................................13
Problem that the venture seeks to solve:........................................................................................16
Existing landscape of solutions:....................................................................................................17
Stakeholder mapping:....................................................................................................................18
Meet their requirements:............................................................................................................19
Governments:.........................................................................................................................19
Management:.............................................................................................................................20

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BUSINESS PLAN FOR AN ORGANIC COSMETIC BUSINESS
Employees:................................................................................................................................21
Key Players:...............................................................................................................................23
Least important:.........................................................................................................................24
Show consideration:...................................................................................................................25
Solution:.........................................................................................................................................26
a. Idea or technology proposed:.....................................................................................................26
b. Business Model for product/service delivery:...........................................................................29
Key Partners:.................................................................................................................................31
Key activities:............................................................................................................................32
Key Resources:..........................................................................................................................32
Value proposition:.....................................................................................................................36
Customer relationship:...............................................................................................................36
Channels:...................................................................................................................................36
Customer segments:...................................................................................................................38
Cost structure:............................................................................................................................39
Revenue structure:.....................................................................................................................40
Market analysis and Segment structure:....................................................................................40
PEST analysis of the United Kingdom:.........................................................................................40
Political conditions:...................................................................................................................40
Political stability:...................................................................................................................41

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BUSINESS PLAN FOR AN ORGANIC COSMETIC BUSINESS
Laws and policies:.................................................................................................................41
Taxes, customs and duties:....................................................................................................42
Bilateral relationship:.............................................................................................................42
Terrorism:..............................................................................................................................45
Brexit:....................................................................................................................................46
Economic factors:......................................................................................................................46
Gross Domestic Product:.......................................................................................................47
Power of GBP:.......................................................................................................................48
Social factors in Britain:........................................................................................................49
Technological:...........................................................................................................................49
Advanced technology:...........................................................................................................50
Logistics:................................................................................................................................50
Segmentation:................................................................................................................................50
Analysis of one, three, and five year customer base Prospect feedback:......................................51
e. Pricing model:............................................................................................................................51
Competitor analysis:......................................................................................................................51
Direct/Indirect:...........................................................................................................................51
Shifts in power and position:.....................................................................................................52
Portfolio (Product/Services analysis):...........................................................................................52
1. IP/technology/patents etc:......................................................................................................53

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BUSINESS PLAN FOR AN ORGANIC COSMETIC BUSINESS
h. Funding:.....................................................................................................................................53
1. Crowd funding:......................................................................................................................53
2. Accelerators/ Incubators/ Venture capital:............................................................................53
i. Financial Analysis:.....................................................................................................................53
1. Cash flow:..............................................................................................................................53
2. Profit and Loss statement:.....................................................................................................53
3. Schedule for investors returns:..............................................................................................54
Skill requirements:.........................................................................................................................54
Functional skills:............................................................................................................................54
2. Management skills:................................................................................................................54
IV. Conclusions:............................................................................................................................55
Recommendations:........................................................................................................................55
Future actions of potential investors:.........................................................................................55
Future research required:...........................................................................................................55
Growth scenarios:......................................................................................................................55
Appendices:...................................................................................................................................56
Appendix 1: HRM strategy and salaries:...................................................................................56
Appendix 2: Cash flow statement:.................................................................................................58
Appendix 3: Profit and loss statement:..........................................................................................60
Appendix 4: Sales of products:......................................................................................................62

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BUSINESS PLAN FOR AN ORGANIC COSMETIC BUSINESS
Appendix 5: Investors’ rate of return:...........................................................................................63
References:....................................................................................................................................64

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BUSINESS PLAN FOR AN ORGANIC COSMETIC BUSINESS
Lists of Figures:
Figure 1. Logo of UniVeda Limited................................................................................................8
Figure 2. Men's grooming market value in the UK in 2007, 2012 and 2017 (in million GBP)....13
Figure 3. Table showing PM10 pollution for roadside sites, 1997 to 2017...................................16
Figure 4. Graph shwoing median and mean household income and GDP per head.....................18
Figure 5. Stakeholder mapping of UVL........................................................................................19
Figure 6. Figure showing relationship between UVL, customers and investors...........................24
Figure 7. An Ayurvedic product manufacturing plant...................................................................27
Figure 8. Human resource allocation of UVL...............................................................................36
Figure 9. Supply chain of UVL.....................................................................................................38
Figure 10. STP of UVL.................................................................................................................39
Figure 11. Map showing trade statistics between India and the UK till 2016...............................43
Figure 12. Table showing main UK import sourcing nations.......................................................44
Figure 13. Table showing UK exports...........................................................................................45
Figure 14. Statistics showing GDP of Britain for 5 years.............................................................47
Figure 15. Exchnage rate of GBP against USD and INR..............................................................48

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BUSINESS PLAN FOR AN ORGANIC COSMETIC BUSINESS
I. Executive Summary:
Entrepreneur Project objectives:
The business venture under proposal would be public limited company housed in London, the
United Kingdom called Univeda Limited or UVL. UVL would offer Ayurvedic products
manufactured in its state of art manufacturing facilities in India. The manufacturing would of the
Ayurvedic products would take place under the supervision of Indian wholly owned subsidiary
of UVL named UniVeda India Limited to be based in Mumbai, Maharashtra, India.. UniVeda
India Limited would like its mother company be a public limited listed on NSE and BSE. UVL
would be having shaving creams and gels, shower gels, soap bars, shampoos and washes for face
and beard. The Ayurvedic skincare products would remove dirt and grime which accumulate on
the skin, thus eliminating the scope of germs altogether. The products by UVL would restore the
normal pH balance of the skin of the male consumers, thus leaving their skin feeling rejuvenated
and more nourished. The Ayurvedic products would also encourage growth of healthy cells, thus
assisting in skin regeneration process to cure wear and tear the skin faces to abrasions and cuts.
UniVeda would make its products available to customers using three business formats, first using
its own branded stores, second by using third party distributors and retailers chains, including
leading retail chains in the United Kingdom and India and third on its own ecommerce platforms.
Vision Statement:
The vision of UVL would be providing men with Ayurvedic skincare products which would
enable them to take care of their skin and counteract damage to skin which they face in everyday
life owing to stress and environmental pollution. The company would also envision to enable
men to minimise the scope of future skin problems which they might face due to lack skincare.