[PDF] Handyman Business Plan Template 2022

Business plan for
{After a Handyman}
Date: 18 May 2018

Business profile
STRUCTURE After a Handyman, Home Maintenance & Handyman
Contact details
CONTACT NAME Please enter you name
TELEPHONE {Enter your main phone number}
MOBILE {Enter your mobile phone number}
EMAIL {Enter your email address}
POSTAL ADDRESS {Enter your postal address}
PHYSICAL ADDRESS {Enter your physical address}
Online/Social media
WEBSITE {Enter address} BLOG {Enter address}
LINKEDIN {Enter address} GOOGLE+ {Enter address}
FACEBOOK {Enter address} YOUTUBE {Enter address}
TUMBLER {Enter address} INSTAGRAM {Enter address}
TWITTER {Enter address} PINTEREST {Enter address}

Contents
1. Executive summary
2. Business background
3. Business strategy
4. My team
5. SWOT and critical success factors
6. Market research
7. Market analysis
8. Competitor analysis
9. Financial plan
10. Marketing strategy
11. Business ownership structure
12. Compliance
13. Assets
14. Bibliography

1. Executive Summary
Current position
“After a Handyman” is a start-up company which offers of residents of Blackwood, South Australia with
a complete home and maintenance service. The handyman services are provided of home as well as
property owners with different physical services required to maintain of home along with properties.
The handyman services are included of electrical work, carpentry, building, repair, property
maintenance and painting.
Growth plan
By development of its reputation as qualified as well as trusted services provider, After a Handyman
generates of market penetration and develops of foundation of the repeated consumers. The company
decides to offer low price and lower minimum charge to the customers to gain a competitive
advantage in Australian market.

2. Business background
History
As a handyman services, After a Handyman offered of wide range of home repair and maintenance
services to the customers. The target market of the company is home owners as well as property
managers. The annual growth rate of the company is around 5% in home owner segment and 4%
annual growth rate in property manager segments. The mission of Handyman Company is providing
of convenient and reasonable priced services in Blackwood, South Australia.
Goals
Short term goals Target date
Learning of new set of skills in handyman services Within 6 months
Gaining of experience in team building Within 10 months
Development of business in full time employment Within 12 months
Long term goals Target date
Increasing of new revenue by 20% In 5 years
Creating of 15% of the business by means of repeated customers In 4 years
Generate of 10% more productivity in handyman services In 2 years
Products or services
“After a Handyman” is offered of home and maintenance services for the home owners as well as
property owners. The services are started at $25 per hour plus the parts. The company will provide
each customer at least one hour of work at property. The offered services are minor plumbing,
electrical work, painting, carpentry, building, and property maintenance.
Intellectual property (IP)
In the handyman company, there should be secured of funding, as the company is facing issues of
security and privacy of their intellectual property. When filing for the intellectual property protection, it
goes beyond protection of the company’s documents and logo. There should be issue of protection of
company’s name, software applications.
Locations and outlets
Blackwood, South Australia- 5051

3. Business strategy
Tactics
The handyman company will require for larger jobs that they are required of contractor. The company
will pre-screen service providers free for consumers.
Strategic impact
The company’s strategy to gain of market share will leverage competitive advantage of hourly rates
and one hour minimum, encourage of service trips.
E-commerce and technology
The company will service their customers through e-commerce website by listing their testimonials as
well as referrals on the site. There should be sear engine submission to make customers familiar with
their handyman services. There should be proper website address which encourages the customers
to visit and contract for home and maintenance services.
Core values
The core values of After a Handyman are raised awareness of handyman services among the target
customers and builds of trusted relationship among the community.
Credibility and risk reduction
There are difficult to predict of quarterly revenues, operating results which causes change into price of
accommodated market. In order to reduce the risks, the company will utilize into third party strategic
partnerships. The company should track the financial activities of third parties and hold of monthly
meetings.

4. My team
Management structure
The handyman business consists of Limited Liability Company management structure. The roles in
this structure are business owner, Authorized Representative and External Auditor.
Current team
Name {Enter employee’s name}
Position Authorized Representative
Qualifications {Enter text}
Expertise {Enter text}
Track record {Enter text}
Name {Enter employee’s name}
Position External Auditor
Qualifications {Enter text}
Expertise {Enter text}
Track record {Enter text}
Retention and recruitment policies
 Know about the competitors those are offering of same handyman services
 Implement a employee value proposition
 Research primary and secondary market to find out skilled candidates
Mentors and business support
Financial plan report, quarterly report, legal reports and annual reports, Coaching and mentoring
program in South Australia

5. SWOT and critical success factors
Strengths I will maximise them by:
 Certified and trained technicians
 Experienced and qualified in handyman
services
Hiring of more experienced employees in
installation and repair services.
Weaknesses I will maximise them by:
 Take time to break down into market and
gain of acceptance position in South
Australia
 Highly competitive handyman services
Developing of lower price customer services than
the competitors to gain more competitive
advantage.
Opportunities I will maximise them by:
 Massive number of households and
property managers need of things to be
fixed
 Involved into solar panel installation
Involving into other handyman services which the
competitors are not providing till now.
Threats I will maximise them by:
 There is economic downturn of business
affects purchasing
 Arrival of new handyman business into
same marketplace
Attracting of more customers and providing of
better quality handyman services.
SWOT summary
Chosen strategy
Hiring of more experienced employees in installation and repair services will help to adopt of
opportunity such as involved into solar panel installation.
Critical success factors
The critical factors for the business to achieve success such as:
 Ability to adopt of new technology and e-commerce website
 Aggressive market and franchising for high competition level
 Giving update on the social media about the company

6. Market research
Primary market research
The company should take survey and questionnaire as the primary market research components to
take feedback from their target market such as home owners and property manager. A questionnaire
is prepared and provided to the customers after the customers use the handyman services of the
company.
Secondary market research
The annual growth rate of the company is around 5% in home owner segment and 4% annual growth
rate in property manager segments.

7. Market analysis
Market opportunity
The handyman businesses have market opportunity to offer of flexible hours to the customers across
the country and provide of exceptional services to the homeowners and property managers. There
should be better economy along with improved housing conditions help the customers to feel
confident. Introduction of new technology in home and maintenance services help in stronger growth
to remodel, replace, maintain, repair and home improvements in future.
Market structure
The handyman company should start to provide their handyman services in the market by use of
perfect competition where the competition is at higher level. The market exhibits of some
characteristics to show competition such as:
 Larger number of buyers
 Production of homogeneous products and services
 Zero advertising cost
Market size and outlook
Growth in home owners is 5% and property owners are 4%
Future markets
Local
Market structure
Perfect competition market structure
Size and outlook
Growth in home owners is 45% and property owners are 30%

National
Market structure
Monopolistic competition market structure
Size and outlook
Growth in home owners is 25% and property owners are 20%
International
Market structure
Monopolistic competition market structure
Size and outlook
Growth in home owners is 15% and property owners’ are10%
Target market
Target market description
“After a Handyman” identifies of two target market segments such as home owners and property
managers. The value of home owners are ranged among $150,000-$650, 00. 47% of the home
owners are attempted to small repairs. For the property manager, manage among 3-20 units. The
monthly rental cost is $350-$675.
Factors influencing purchasing habits
The purchasing habits of the customers are influenced largely based on who they are known. The
customers are called and inquired with the friends and neighbours to recommend a handyman
company. Therefore, word of mouth referrals are most important.
Business will meet the market’s requirements by:
 Advertising directly to the tenants to inform the customers about the handyman services and
their preferred services
 Building of customer satisfaction as premiere service provider for the individuals to seek of
handyman services
 Identifying and creating of strategic alliances with the third party company

8. Competitor analysis
Main competitor {Hire a Hubby}
Strengths Weaknesses
 Effective and flexible customer services
 Efficient handyman services
 Experienced and qualified handyman
staffs
 Poor handyman service
 Inefficient processes
 Poor product quality
Strategy
This handyman company has experienced and qualified handyman staffs but they are still not able to
deliver best quality of services to the customers.
Second key competitor {All home business maintenance}
Strengths Weaknesses
 Involved in various installation and
maintenance services
 Trained employees
 Poor delivery of services
 Not able to deliver services on time
Strategy
The company should maintain of good time management strategy to deliver of handyman services to
the customers on time. The employees are not able to reach the destination on mentioned time.

9. Financial plan
Start-up costs
Startup Expenses
Buildings / Real Estate Cost
Purchase
$
20,000
Construction 10,000
Remodeling 10,000
Other 5,000
Total Buildings and R / E
$
45,000
Capital Equipment List
Furniture
$
2,000
Equipment 6,000
Fixtures 3,000
Machinery 3,000
Other
Total Capital Equipment
$
14,000
Location and Admin Expenses
Rental
$
2,000
Utility Deposits 1,000
Legal and Accounting Fees 2,000
Prepaid Insurance 3,000
Pre-opening Salaries 2,000
Other -
Total Location and Admin Expenses
$
10,000
Advertising and Promotional
Expenses
Advertising
$
2,000
Signage 1,000

Printing 1,000
Travel & Entertainment 500
Other / Additional categories 400
Total Adv and Promo expenses
$
4,900
Funding
Sources of Funding
Owners' Investment Cost
Ownership
$
2,000
Investor 1 3,000
Investor 2 3,000
Investor 3 3,000
Total Investment
$
11,000
Bank Loans
Bank 1
$
10,000
Bank 2 2,000
Bank 3 20,000
Bank 4 30,000
Total Bank Loans
$
62,000
Other Loans
Source 1
$
10,000
Source 2 5,000
Total Other Loans
$
15,000

Break-even date: {14th May, 2018}
Cost
Description
Fixed Costs ($) Variable
Expenses
(%)
Inventory or
Materials
$
2,000
10.0
Direct labor
(includes payroll
taxes)
1,000
0.0
Other expenses
-
0.0
Other expenses
-
0.0
Salaries
(includes payroll
taxes)
2,000
0.0
Supplies
2,000
0.0
Repairs &
maintenance 1,000
10.0
Advertising
1,000
0.0
Car, delivery and
travel 1,000
10.0
Accounting and
legal 1,000
0.0
Rent
400
10.0
Telephone
200
10.0
Utilities
3,000
10.0
Insurance
2,000
10.0
Taxes (Real
estate, etc.) 2,000
0.0
Interest
3,000
10.0
Depreciation
3,000
0.0
Other (specify)
-
0.0
Other (specify)
-
0.0

Miscellaneous
expenses -
0.0
Principal portion
of debt payment 2,000
0.0
Owner's draw
2,000
0.0
Total Fixed
Expenses
$
28,600
Total Variable
Expenses
80.0
Breakeven
Sales level
=
143000
Profit and loss forecast
Year 1 Year 2 Year 3
Revenue
Gross revenue $125,000 $137,500 $151,250
Cost of goods sold 62,500 68,750 75,625
Gross margin $62,500 $68,750 $75,625
Other revenue [source] $0 $0 $10,000
Interest income $1,000 $0 $0
Total revenue $63,500 $68,750 $85,625
Operating expenses
Sales and marketing $40,000 $44,000 $48,400
Payroll and payroll taxes 60,000 $66,000 $72,600
Depreciation 63,333 69,667 69,667
Insurance 40,000 $44,000 $48,400
Maintenance, repair, and overhaul 10,000 11,000 11,000
Utilities 30,000 $33,000 $36,300
Property taxes 15,000 $16,500 $18,150
Administrative fees 18,000 $19,800 $21,780
Other 4,000 $4,400 $4,840
Total operating expenses $280,333 $308,367 $331,137
Operating income ($216,833) ($239,617) ($245,512)
Interest expense on long-term debt 4,487 3,582 2,632

Operating income before other items ($221,320) ($243,199) ($248,144)
Loss (gain) on sale of assets 0 0 1,000
Other unusual expenses (income) 0 0 0
Earnings before taxes ($221,320) ($243,199) ($247,144)
Taxes on income 30% 0 0 0
Net income (loss) ($221,320) ($243,199) ($247,144)
Cash flow forecast
Year 1 Year 2 Year 3 Total
Operating activities
Net income ($221,320) ($243,199) ($247,144) ($711,663)
Depreciation 63,333 69,667 69,667 202,667
Accounts receivable 0 0 0 0
Inventories 0 0 0 0
Accounts payable 0 1,000 0 1,000
Amortization 0 0 0 0
Other liabilities 0 0 0 0
Other operating cash flow items 0 0 0 0
Total operating activities ($157,987) ($172,532) ($177,477) ($507,996)
Investing activities
Capital expenditures $0 $0 $0 $0
Acquisition of business 0 0 0 0
Sale of fixed assets $0 $0 ($1,000) (1,000)
Other investing cash flow items 0 0 0 0
Total investing activities $0 $0 ($1,000) ($1,000)
Financing activities
Long-term debt/financing $81,903 ($69,002) $5,048 $17,948
Preferred stock 0 0 0 0
Total cash dividends paid 0 0 0 0
Common stock 0 0 0 0
Other financing cash flow items 0 0 0 0
Total financing activities $81,903 ($69,002) $5,048 $17,948
Cumulative cash flow ($76,084) ($241,534) ($173,429) ($491,048)
Beginning cash balance $100,000 $23,916 ($217,619)
Ending cash balance $23,916 ($217,619) ($391,048)

10. Marketing strategy
The key parts of the marketing strategy are as follows:
Product: The handyman services which are fallen outside of the services are to be provided with use
of the third party contractors.
Price: The pricing of the handyman services are billed to tenants at $25 per hour, plus the materials.
The company can able to make changes into fee based on conditions of market as well as actual cost.
The company has maintained a minimum of $20 per plus hour minimum net over the ride.
Place: The handyman will deliver as well as coordinate the service delivery.
Promotion: The handyman company is used of social media sites to promote their services among the
target customers.
Launch budget
Startup
Expenses
Real Estate $ 45,000
Capital
Equipment 14,000
Location /
Admin
Expenses 10,000
Opening
Inventory -
Advertising /
Promo
Expenses 4,900
Contingency
Fund 3,000
Working
Capital 4,000
Total
Startup
Expenses $ 80,900
Marketing budget
The cash flow budget is ($491,048).

11. Business ownership structure
Directors
Mr. Opuku-the founder of the company and executive director.
Other shareholders
Gavin Abajong- Works Coordinator
Takyi Opoku-Agyemang, Business Development Manager

12. Compliance
Legal and regulatory considerations
Company
I have carried out the following:
 Applied for an Australian Company Number (ACN).
 Applied for an Australian Business Number (ABN).
 Registered my company name.
 Applied for a Tax File Number (TFN).
 Registered for GST.
 Registered for PAYG withholding.
 Register your domain name – if doing business online.
 Applied for any patents or trademarks.
 Applied for the required licenses and permits.
Insurance
General liability insurance protects the handyman from the lawsuits over damage to the homes of
customers, appliances and disputes over the problems with finished work. The customers are injured
which are caused by their work. The insurance offers of coverage over their damage, lawsuits as well
as injuries. When the customers are fallen due to faulty into repair of staircase, then Handyman
liability insurance policy pays to the business legal costs along with settlements. The general liability
insurance is cost of $361-$792 for the handyman.

13. Assets
Business premises
The handyman company should be available 24*7 for improving their business premises. The
company should improve its IT and equipment to improve its current business premises.
IT
Requirements
The company should develop their website which serves of catalog for the offered services. There are
two marketing strategy such as search engine optimization and URL on the printed materials.
Solutions
The search engine submission are useful for the customers those are not unfamiliar with the After a
Handyman but they are looking for the local handyman. It helps the customers those are searched for
the customers those may know about the services but they are seek to additional information. URL on
the printed materials, the company is offered that the web address of the site is listed and encouraged
visit to the site.
Equipment
Requirements
The equipments which are required for the handyman services are cordless circular saw, cordless
drill, detail sander, corded sander and corded circular saw.
Solutions
Through use of those equipments, the handyman company is doing the home repair and maintenance
work.

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