Business Plan for International Standard Swimming Pool

This business plan outlines the execution of an international standard swimming pool in Maldives. It includes an introduction, literature review, research methodology, data analysis, business model, and financial plan.

Running head: BUSINESS PLAN FOR AN INTERNATIONAL STANDARD SWIMMING
POOL
BUSINESS PLAN FOR AN INTERNATIONAL STANDARD SWIMMING POOL
Name of the Student
Name of the University
Author Note

1BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Executive Summary
The given Business Development proposal is primarily based on the overall business plan
execution of the International standard Business pool in Maldives. Maldives has been making
considerable progress in the economic domain and in relation to this, it needs to be provided with
adequate facility. Hence, this international standard swimming pool will provide exposure to the
different individuals and encourage them to participate in the related activities. The given
business plan follows the format of a dissertation whereby the first section is based on the overall
Introduction chapter. The second chapter of the book is based on Review of Literature chapter
whereby the literature related to the subject has been reviewed and assessed considerably. The
third chapter is based on the Research Methodology chapter whereby the research techniques
which have been made use in the study has been mentioned. The data analysis and findings
chapter provides the feasibility analysis of domains like industry, product, market and financial
aspects. The latter half of the report provides the Business canvas model and the Business Plan
of the business idea.

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Table of Contents
List of Tables...................................................................................................................................4
Table of Figures...............................................................................................................................5
1. Introduction..................................................................................................................................6
1.1 Selection of the scenario........................................................................................................6
1.2 Rationale of the chosen topic.................................................................................................6
1.3 Research Questions................................................................................................................7
1.4 Research Objectives...............................................................................................................7
1.5. Terms of reference................................................................................................................8
Layout of the Project...................................................................................................................8
1.6 Concepts & Models applied...................................................................................................9
1.7 Assumptions........................................................................................................................10
1.8 Business Objectives &Time Scales.....................................................................................10
2. Literature Review......................................................................................................................12
2.1 Description of the Proposed New Business.........................................................................12
2.2 The Concept Statement........................................................................................................12
2.3 The Window of Opportunity...............................................................................................14
2.4 Feasibility Research: Literature Review..............................................................................15
Industry and Market – Tourism and Leisure.............................................................................15
Surf Tourism..............................................................................................................................15

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Alternative and Conventional Tourism in the Maldives............................................................16
Tourism Development in Maldives...........................................................................................16
Economic Benefits of Shark Diving in Maldives......................................................................17
Tourism and Sustainability in Maldives....................................................................................17
Luxury, Sustainability and Tourism in Maldives......................................................................18
Technology................................................................................................................................18
Gaps in the Literature Review...................................................................................................19
3. Research Methodologies............................................................................................................20
3.1 Research background statement..........................................................................................20
3.2 Overall Research Design.....................................................................................................20
3.3 Research Ethics....................................................................................................................23
3.4. Research Barriers & Limitations........................................................................................23
4. Data Analysis & the Business Model........................................................................................25
4.1 Data Analysis.......................................................................................................................25
4.2 Business Model....................................................................................................................34
5. Business Plan.............................................................................................................................41
5.1 Proposed Vision & Mission.................................................................................................41
5.2 Marketing Plan.....................................................................................................................41
5.3 Operations Plan....................................................................................................................42
Figure 5.1: Value chain..........................................................................................................44

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5.4 Human Resources Plan........................................................................................................45
5.5 Risk Assessment..................................................................................................................46
Risk Assessment Plan................................................................................................................47
5.6 Financial Plan......................................................................................................................48
5.7 Schedule for Implementation...............................................................................................57
6.References...................................................................................................................................59
7. Bibliography..............................................................................................................................61
8. Appendix....................................................................................................................................62
List of Tables
Table 1.6: The models applied.........................................................................................................7
Table 1.8: Timeline..........................................................................................................................9
Table 4.1.4 : SWOT analyis..........................................................................................................27
Table 4.1.5 Startup capital table/ Budget (Master)........................................................................30
Table 4.2 Business canvas model..................................................................................................34
Table 5.1: Business canvas model.................................................................................................41
Table 5.5: Risk assessment Plan....................................................................................................46
Table 5.6 Assumptions..................................................................................................................47
Table 5.6.1: Cash budget...............................................................................................................48
Table 5.6.2: Income statements.....................................................................................................49
Table 5.6.3: Budgeted Balance Sheet............................................................................................50
Table 5.6.2.1 Breakeven................................................................................................................52

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Table 5.6.4: Sensitivity analysis....................................................................................................53
Table 5.7 Business Implementation...............................................................................................56
Table of Figures
Figure5.1: Value chain...................................................................................................................43

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1. Introduction
1.1 Selection of the scenario
The scenario or the business research proposal has been chosen for the purpose of the
project can be understood to be the idea on the International Standard Swimming Pool which is
in Maldives. It becomes crucial to understand that, the project will outline the purpose of the
project, the location of the project, the marketing plan, operational plan as well as the financial
plan. The location of the project has been chosen as Fuvahmala in Maldives which does not have
an associated swimming pools for the purpose of international practice and hence, the swimming
practice of the different residents and students remain pretty limited in nature. Therefore, the
development of the swimming pool will help in international practice and hence, the capacity of
the pool can be understood to be 2000 individuals. The idea can be understood to be unique with
respect to the fact that it is the first international standard swimming pool in the country and in
addition to a standard business idea it will also assist in acting as a social responsibility activity
whereby the different residents of the country will be able to ace well and actively participate in
various games and tournaments.
1.2 Rationale of the chosen topic
The reason why the given business idea was chosen as a topic for the research project is
because the development of the business can be understood to be a huge task which requires
considerable research and related analysis. Hence, the business idea has been taken in the form
of a business plan which has been based on the international swimming pool. The business
development is not an easy task and in relation to this, it is required to be understood that, in
order to find success in the long run, the firm would be required to take care of various domains
such as the marketing, operations, financial and related domains. Hence, in regard of this, the
organization would be essentially required to see to it that they are being able to manage this
well. Hence, this study shall assist the business in understanding the overall business
environment and also help them to outline the manner in which they will be required to form the
adequate strategiesis that they are able to deal with the business in a sufficient manner. Although
coming up to a comprehensive business idea can be understood to be a simple idea with the help
of which the business generally tends to come up with a plan or a problem which needs a viable
solution. The problem in this scenario could be understood to be the lack of any international

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standard swimming pool in the country and with respect to this, the business idea was adopted
for execution. However, there might be several reasons why a business may fail to perform well
in the long run and a major reason for this maybe the lack of proper planning for the execution of
the business operations. This means that, as the business lacks planning, it will not be able to
undertake considerate steps to engage in the successful operations with respect to the long run of
the firm. Hence, it is in regard to this that, the research project will outline the various aspects of
a business operation and the manner in which the different business dealings have to be carried
out adequately. This will then be followed by the financial feasibility analysis of the business
which will then assist in understanding how the business will perform in the long run and the
manner in which, it will find long term success. Hence, the research rationale is that the project
will outline the various planning aspects of the firm and additionally, the expected outcomes of
the business have been outlined as well.
1.3 Research Questions
The research questions which have been designed for the purpose of the project can be
understood to be as follows:
 What is the manner in which the business will be able to perform in the given
industry?
 What are the ways in which the firm will be able to engage in ling term success?
 What is the overall financial requirements of the business?
 What is the manner in which the organization will be able to deal with the target
market and given regulations?
 What is the overall Business Canvas model of the organization?
1.4 Research Objectives
The research objectives which have been outlined for the paper can be understood to be
as follows:
 To find the manner in which the business will be able to perform in the given
industry.
 To outline the ways in which the firm will be able to engage in ling term success
 To assess the overall financial requirements of the business

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 To outline the manner in which the organization will be able to deal with the target
market and given regulations
 To understand the overall Business Canvas model of the organization
1.5. Terms of reference
The terms of reference of the particular project can be understood to be limited to the
overall functions and related operations of the business. In addition to this, the report will seek to
understand the overall financial feasibility and related industry environment of the business as
well, however, the research has a limitation. The limitation of the research can be understood to
be the fact that, it is solely based on the secondary analysis. The data for the research shall be
carried out from the secondary sources and it is withrespect to this that the outcomes of the
research can be considered to be limited in nature. Additionally, the primary purpose of the
project can be considered to be to outline the manner in which the research is required to take
place and this can be followed by the different aspects of the research like the marketing,
funding, operations and related tasks.
Title: Business Proposal based on International standard swimming pool
arena in Maldives.
Company:International standard swimming pool arena in Maldives
Purpose of project: To establish an international standard swimming pool in Maldives.
Membership: Single member
Accountability: The member will be accountable to the tutor only.
Review: The Review will involve weekly study of the topic and the business plan.
Working methods: Secondary analysis and weekly discussions.
Layout of the Project
The layout of the project can be understood to be as follows:
Chapter 1: The chapter on the Introduction will provide the overall outline of the project and
will lay down the overall topics which the project will be covering. In line of this, the chapter
also lays down the concepts and models which have been adopted for the paper.

9BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Chapter 2: The second chapter will lay down the Literature Review which will cover the
various theoretical concepts and related theory pertaining to the paper and related concepts.
Chapter 3: The third chapter lays down the Research Methodology techniques which have been
provided for the purpose of the paper which will be adopted in order to understand the research
techniques adopted for the paper.
Chapter 4: The fourth chapter is the Data analysis and the Business model chapter which has
laid down the variousbusiness model concepts and the analysis techniques performed on the
secondary data.
Chapter 5: The fifth chapter will outline the overall Business Plan which has been outlined for
the business.
1.6 Concepts & Models applied
Table 1.6: The models applied
Theory / Concept / Sources
of evidence
Purpose
Porter’s five forces model To analyze the industry and competitive environment, the
Porters five forces model has been adopted so as to ensure that,
the overall business environment can be examined critically.
Porter’s value chain To analyze the primary and secondary activities of the new
business venture and to engage in a strong relationship with the
different value chain participants.
Business Canvas Model The Business Canvas Model can be understood to be a strategic
management and lean startup template which can be used to develop a
new business model. In addition to this, it can be understood to be a
visual chart which can be essentially made use of by the business to
describe the overall value of a product`s proposition , the customers,
infrastructures and the finances as present. This helps in identifying
the building blocks of the company.
Financial feasibility plan The Financial feasibility can be understood to be a concept

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which has been essentially developed for the purpose of the
project. In relation to this, it has to be understood that, the
financial feasibility determines whether the particular business
will be aiming to earn a considerable amount of profits or
whether the business will be looking out to expand its ventures
into the different spheres of the business. Moreover, the
financial feasibility checks out for the breakeven analysis and
the overall ratio and related analysis of the business operations
Business Plan The Business Plan can be largely understood to be an overall
outline which can be made use of for the purpose of the
business. In addition to this, the Business Plan also comprises of
the different spheres of a company`s performance which has an
overall impact on the success of a firm (Aldrich and Waldinger
1990). The Business Plan provides a comprehensive outline of
the overall plan which the entrepreneur aims to adopt in the long
run
SWOT The SWOT is a comprehensive strategic management tool
which can be made use of in order to understand the overall
operations of the business and to outline the manner in which
the Strengths and the Weaknesses of the Business can be
underlined
1.7 Assumptions
The assumptions undertaken for the purpose of the paper can be understood to be as
follows:
1. The Business idea will be widely accepted in the country.
2. There will be adequate subscriptions for the business in its years of operations.
3. Additionally, the cost factors and other crucial factors as involved in the project have
been assumed to a certain extent based on secondary research.

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1.8 Business Objectives &Time Scales
The Business objectives based on which the project has been undertaken can be understood
to be as follows:
 To find the maximum subscribers(100000) for the purpose of the business operations
and the different revenues which exist within a span of 2 years
 To help the country by maximizing their overall skills in the particular field which
would assist in helping the country to prosper in sports and related fields within a
span of five years
 To earn a considerable amount of revenue ($1000000) in the long run of the business
within a span of 2 years
Table 1.8: Timeline
Activity Months
Sept Oct Nov Dec Jan Feb Mar
Finalizing of the business idea 
Collecting the data from secondary
sources
 
Forming a proper layout of the
research work

Conducting the overall Literature review   
Forming the research plan of the firm  
Ensuring that the operations can be
conducted in the right manner
 
Evaluating the operations of the
business in the long run
 
Analysis of key indicators of the firm  

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Revision and other tasks  

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2. Literature Review
2.1 Description of the Proposed New Business
The Business idea can be understood to be based on the development of an International
Standard Swimming Pool with respect to which, the different individuals and the general
residents of the country will be successfully able to attain an overall competitive advantage and
will be able to participate in the various international tournaments which take place as well. The
economy of Maldives has been evolving and it is with respect to this that the different operations
of the country need to be such that they are successfully being able to combat against the existent
competition in the long run and moreover, also be able to participate in various competitions as
well. Therefore, it is in relation to this that, the business idea seeks to take advantage of an
underlying problem and in addition to this, also aims to get involved in a corporate social
responsibility from the very beginning where the different people in the country will be
encouraged to participate in the different competitions which exists and moreover can improve
the overall skills as present.
The International standard swimming pool will run programs for different age groups
which will ensure that, all the different individuals have equal and ample opportunity to perform
well in the long run and additionally uplift the overall standard of living of the country.
2.2 The Concept Statement
The overall concept statement for the business can be understood to be as follows:
2.2.1 The Product / Service/
The Service which is being offered to the different customers can be largely understood
to be the swimming services. As Maldives essentially lacks an international style swimming
facility system, the different individuals are often unable to perform well or be able to take part
in the different activities. Hence, it can be stated to be in regard of this that the business aims to
offer the different customers and individuals a chance to accelerate their overall swimming skills
and additionally be able to perform well and actively participate in various international level
tournaments as well.
2.2.2 The Segmentation & Target Market

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The segmentation which has been made for the different customers can be understood to
be based on the Demographic segmentation based on the Gender and the Age. Based on the
Gender segmentation, there shall be separate classes and timings for the male and the female
swimmers in order to allow adequate privacy and convenience to the different customers as
present. Moreover, based on the age demographic, classes will be offered to the children, to the
youngsters, middle aged and even the old age swimmers (Brattonand Gold2012). However, in
regard of this, special training classes will be essentially designed for the different participants
who are quite fit and would like to use their capability and participate in the different
tournaments and related events.
2.2.3 Unique Selling Points (USPs)
The Unique Selling points about the overall venture idea can be understood to be as
follows:
 There are no International Standard Swimming Pools in the country and it is with respect
to this that the new International Standard Swimming Pools will allow considerable scope
for the different customers which will allow the different customers to enhance their
overall swimming skills (Kerin and Hartley 2015).
 The pool will offer specialized classes for the different target segments as well which will
then help in enhancing the overall skills of the different customers as present.
Additionally, it will also allow the business to deal with a larger audience base.
2.2.4 Location
The location of the business can be understood to be as follows:
The International Standard swimming pool will be based in Fuvahmulah which can be
understood to be an island in the Maldives. The unique island has frequent tourist visits where it
has a large number of offerings for the different customers as present (Kirzner 2015). Hence, the
given location has been selected for the expansion opportunity as there is a proper facility
missing here and the citizens could largely benefit from this particular opportunity.
2.2.5 Those who involved
The business has been designed on a Sole proprietorship idea whereby the sole proprietor
will be hiring various people for the expansion plan of the business. The entire management team

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will be hired accordingly and it will be their job to promote the business and related operations
accordingly.
2.3 The Window of Opportunity
The window of opportunity for the business can be primarily understood to be as follows:
There exists a lack of an international standard swimming pool in the country and hence,
it is with respect to this, that the opportunity shall allow the different residents to experience the
international swimming and ace their skills with respect to the same. Moreover, in the given
section, the PESTLE analysis shall be carried out which shall thereby assist in understanding the
manner in which the firm shall benefit from the operations at large.
 Political: The government of the country can be largely understood to be presidential
republic which essentially means that, the President is the head of the state and tends to
appoint a cabinet (Kerin and Hartley 2015.). Various political parties have emerged
considerably but in relation to this, the island can be understood to be a Bay of Peace
whereby the different businesses can expand considerably and perform well in the long
run.
 Economical: The economic scenario of Maldives can be understood to be performing
considerably and the tourism, fishing as well as agricultural and manufacturing can be
understood to be the main activities which take place in the economy (Kotter et al. 2015).
Hence, it can still be understood to be operating on the traditional methods and currently
not operating on the modern service means. Hence, the concept of this business can do
well in the country.
 Socio-Cultural: Islam can be understood to be the official religion of the country and
recently there have been a number of regional turmoil’s relating to the particular domain
of the overall operations. 21% of the population can be understood to be the Youngsters
whereas 74% of the population are aged between 15 to 64 (Kerin and Hartley 2015). The
rest are aged above 65 years of age. The median age of the country is 26 years.
 Technological: Although the government spends a considerable amount of money on the
Research and Development, however, the focus can be understood to be solely on those
sectors which tend to generate a good amount of GDP. Telephones have now become a
popular mode of communication for the country (Kuratko2016).

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 Environmental: The environmental laws can be understood to be present in the country
but are not very stringent.
 Legal: The country practices some of the religious Islamic laws as well as influences
from the English common law (Krizner 2015). There are various as and regulations
present which have to be followed by the businesses and other domains alike.
Hence, from this analysis it can be rightfully understood that, the International Standard
Pool can be understood to be a good business idea which has the capability to bring about
success for the different owners of the business and success for the overall society as a whole as
well.
2.4 Feasibility Research: Literature Review
The development of an international standard swimming pool in Fuvamalah in Maldives will
depend on a variety of factors, some of the most prominent ones in this respect being the industry
and market in which swimming pools are seen to operate and the technology used when
engaging in such development. Accordingly, a literature review will now be undertaken based on
each and every one of these factors, to gain an understanding of all the things that need to be in
place in order to develop a swimming pool of the highest international standard in Fuvamalah in
Maldives.
Industry and Market – Tourism and Leisure
Surf Tourism
Research has been undertaken by Buckley et al. (2017) on the subject of tourism in the
Maldives, especially the resources for surf tourism that happen to be hugely contested.
According to the research, high quality surf sites happen to be readily accessible in the Maldives,
and which are also brand new but which are politically contested at the same given time.
Contests over control of the important surf sites have taken place repeatedly and a lot of surf
stakeholders in the Maldives have acquired great political power, especially over foreign
investors. It is argued by the researchers that a transfer from exogenous control to endogenous
control in this respect is something that is much needed and which should be applied for surf
sites and the industry of surf tourism not only in the Maldives but in tourism destinations across
the world at large (Kerin and Hartley 2015). The authors have made use of what may be termed

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as the transition model in order to carry out this investigation. Seven stakeholder groups were
identified for the purpose of the study, namely, surfing tourists based at resorts, island resorts,
charter boats that offer live-aboard facilities, tourists who engage in boat based surfing, local
enterprises related to surfing, local resident surfers, surfers who avail local enterprises that are
related to surfing and who travel independently (Parker 2015). It is concluded by the researchers
that control over surf sites or surf resources is something that is triggered by the growth that the
Maldives is seen to experience with regard to the tourism industry.
Alternative and Conventional Tourism in the Maldives
Shakeela and Weaver (2016) have undertaken research on alternative and conventional
forms of tourism as seen to exist in the country of the Maldives. It is argued by the researchers
that owing to limitations with regard to natural resources, island destination planners are often
seen to direct their energies to tourism, as they regard this to be an engine for a country’s
development. The industry for tourism in the Maldives is often embraced by destination planners
in the Maldives as what may be termed an economic miracle. Shakeela and Weaver (2016) state
that more often than not, such island destination planners are seen to go ahead and capitalize on
the ample endownments of sea, sand and sun which is the case with regard to a country like
Maldives. As a result, a whole lot of hyper dependency is created in the view of the researchers,
and owing to this, traditional industries like agricultural monocultures or shing as this is
commonly known, gets replaced by the industry of tourism. It is the concluding argument of
Shakeela and Weaver (2016) that tourism as implemented in island destinations such as the
Maldives is something that is viewed as an expeditious and convenient means for the generation
of employment as well as foreign exchange earnings.
Tourism Development in Maldives
Feng et al. (2019) have undertaken research on tourism development as it is seen to occur
in the Maldives Islands. The authors begin with the argument that Maldives is one of the most
splendid island destinations in the whole world, and that it is characterized by a wide range of
unique tourism resources as well as landscape, being quite famous among travelers from around
the world. It is argued by Feng et al. (2019) that although tourism in Maldives is something that
has developed in a slow and steady fashion over several years, some aspects of this tourism are
those that still require a considerable degree of improvement. All the different issues and factors

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that influence or impact the growth and development of tourism in the Maldives have been
discussed in detail by the researchers with both qualitative and quantitative methods having been
used to arrive at the answers to the research questions. A number of suggestions have also been
made by the Feng at al. (2019) about the ways by which tourism can be improved in the country
by combating all the problems, challenges and issues that are posed before tourism in the first
place. Specifically, it is argued by the researchers that local tourism is something that needs to be
promoted and developed by the government of the Maldives and at the same given time,
environmental protection needs to be made available as well. Tourism has to be encouraged and
promoted by the government of the Maldives as argued by Feng et al. (2018) without hindering
the environment, as the flora and fauna of the Maldives needs to be preserved, given the fact that
Maldives is one of the most exotic destinations in the whole world.
Economic Benefits of Shark Diving in Maldives
The economic benefits that are associated with shark diving tourism have been explored
by Zimmerhackel et al. (2017). Shark diving tourism is the type of tourism that occurs when
travelers visit the Maldives with the primary purpose of diving into the ocean with the sharks and
swimming with them, albeit at quite a safe distance so that they do not get attacked. It is a
quantitative research approach that has been adopted by Zimmerhackel et al. (2017). According
to the researchers the revenue that is generated from a business such as shark tourism is
something that is estimated to be at a value of 14.4 million. Tax revenues and the profit of local
businesses in addition to the revenue that is generated by salaries of individuals who train and
engage tourists in shark diving activities is something that was found to be rather substantial. The
economic value that is associated with shark diving tourism is something that the authors state
increased widely since the year of 2012. It is the concluding argument of Zimmerhackel et al.
(2017) that appropriate management is required in order for the benefits of this shark diving
tourism to be truly experienced. For this purpose, it is stated by the researchers that an active role
needs to be played not only by the government of Maldives but also by civil society actors and
activists as only then will the benefits of this tourism truly take shape.
Tourism and Sustainability in Maldives
Shakeela and Weaver (2018) have explored the relationship between tourism
development and the matter of sustainability. A quantitative survey was carried out by Shakeela

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and Weaver (2018) with as many as 200 local residents in the Maldives being interviewed for the
purpose of investigation. The findings of the research reveal that the local people of Maldives,
that is, the residents of the country are people who really want to be included in the process of
tourism development but they are of the view that they are left out of this entire process, and at
times, quite deliberately. It is argued by the researchers that participatory planning is something
that still continues to be an illusion for the residents of the Maldives Island, given how heavily
dependent the economy of the country is on this particular sector, for adequate revenue
generation to ensure growth and development.
Luxury, Sustainability and Tourism in Maldives
The matter of luxury and sustainability has been explored with respect to the Maldives
Islands, by Cowburn et al. (2018). It is argued by the researchers that the luxury resorts that are
situated in the Maldives are those that are located in very close proximity to the coral reefs of the
country, with many of these habitats being quite fragile or vulnerable to environmental damage.
Construction, sewage and pollution are direct consequences of the development of luxury resorts
that are seen to have quite a detrimental impact on the coral reef island habitats in the Maldives,
endangering the lives of the people and animals that live in and around these places. It is also
pointed out by Cowburn et al. (2018) that while environmental sustainability is something that is
greatly desired by these resorts, it is not something that is easy to achieve in the least, and it is
something that the tourism developers in the Maldives are really going to have to strive for.
Technology
Research on the type of technology that is used for the manufacture of swimming pools has
been carried out by Laskawiec et al (2017), who have proposed a framework that entails the use
of salt water membranes in order to treat the water contained in swimming pools in the desired
manner. It is the view of the researchers that membrane processes that include activities such as
nanofiltration and ultrafiltration are those that are highly suitable for the purification of waste
water and as such can be useful for the cleaning of swimming pools where the water gets
polluted within a few hours of it being used by swimmers. It is specifically argued by the
researchers that the pressure membrane processes are those that demonstrate a high degree of
efficiency as well as effectiveness, and they argue also that innovations or techniques need to be
deployed for blocking process membrane pores. Laskawiec et al. (2017) point out that this is

20BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
something that can be achieved through the use of organic compounds and deposits. By putting
this method in place, it is the belief of the researchers that the membrane processes can be
continued to be used for the cleaning and the treatment of swimming pool water over a long
period of time, arguing in conclusion that swimming pool owners and developers need to put this
to use if they want to keep the swimming pool water free from toxins and chemicals at all times
(Parker 2018).
Gaps in the Literature Review
The literature that has been reviewed above outlines the operations of the tourism
industry in the Maldives and the issues that are faced by the tourism industry in the course of its
operations. Mention is also made of the type of technology that is used for the treatment of
swimming pool water and the ways by which this can be kept pure at all times of the year. What
the literature fails to mention is the finances that are required for the construction of
swimming pools in the Maldives, be it in the resorts and hotels or in public areas. The demand
or requirement of public swimming pools by the local residents of the Maldives is not
something that is mentioned in the literature that is reviewed at all, and no mention is made of
legal and ethical considerations that ought to be made when constructing swimming pools. It is
therefore based on these gaps in the literature review that the business project is now being
proposed, that is the ethical, legal and proper development of an adequate international standard
swimming pool for local residents in the Maldives. The proposed international standard
swimming pool will not cater to the interests of tourists which the hotels and resorts do, and will
instead provide local residents with the opportunity to engage in swimming activities in the
Maldives.

21BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
3. Research Methodologies
3.1 Research background statement
The research is being carried out in order to analyze the manner in which the
International standard business can be built up and how the pool can be used primarily for
commercial as well as the social services. The research methodology as a chapter will outline the
different research techniques which have been made use of while carrying out the overall
research procedure in a comprehensive manner. In regard to this, it becomes important to
understand that the research techniques used can be understood to have been used to achieve the
overall research objectives which have been used for the purpose of the paper. This section of the
paper will essentially outline the different research techniques which the paper will make use of
and a justification will be provided with respect to the same.
3.2 Overall Research Design
In the following section the different aspects of the Research Design will be outlined and
justified as they have been made use of for the purpose of the study.
Research Approach
The Research Approach can be understood to be a procedure and plan which comprises
of the steps and overall broad assumptions with respect to the detailed data collection, analysis
and the interpretation method (Lovelock and Patterson 2015). The approach of the research is
generally divided into two categories which means that approach of data collection and data
analysis or the reasoning which is carried out. The Research approach of any paper needs to be
such that it is successfully able to lay down the overall approach which the researcher will be
following for the purpose of the paper. There are various approaches to a research approach such
as the Deductive approach, Inductive research approach and the Abductive research approach.
Out of these three given research approaches, the research approach which will be followed for
the purpose of the paper can be understood to be the Deductive research approach.
Justification for the Research Approach
The deductive research approach can be understood to be a suitable research approach
which helps in deducing the information which is generally collected from the varied secondary
sources (Miller 1983). This approach will assist in gaining a comprehensive view of the overall

22BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
analysis and help in gaining an adequate idea about the performance of the similar businesses in
the same domain.
Research Design
A Research Design can be understood to be the arrangement of the conditions or the
collections. They can be described as the set of methods as well as the procedures which are
generally adopted to collect and analyze the measurement of the variables which have been
specified in the research. The research design tends to set down the framework of methods as
well as the techniques which a researcher can make use of in order tocarryout the entire research
procedure in a reasonable manner (Mullins, Walker and Boyd Jr 2013). The research design
which has been adopted for the purpose of the paper can be understood to be the Descriptive
research design.
Justification for the Research Design
The Descriptive research design is usually used as a method with respect to which is used
to describe the current status of a variable or a phenomenon. The data collection in the given
procedure can be understood to be more observational in nature. In this kind of a research design,
secondary information can be assessed easily which can then be described in the right manner.
Research Strategy
The research strategy can be stated to be the overall planning which is usually undertaken
for the purpose of the research and can also be stated to be the overall research outline which the
research generally tends to follow. The Research Strategy which has been essentially followed
for the purpose of the paper can be understood to be the Secondary research strategy. In this
research strategy, the data for the research and for the business development proposal will be
done using a secondary approach and the different secondary sources will be made use of.
Moreover, all the information which has been collected using the secondary sources shall be
made use of by analyzing the data collected in a critical manner so as to attain the overall
research objectives of the paper in a comprehensive manner (Parker2018).
Justification of the Research Strategy

23BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
The reason why the Secondary Qualitative method of research strategy has been sleetced
is because, in a business plan, the data is usually collected from the secondary sources and in
relation to this, the use of this Strategy will be useful for the business.
Research Instruments
The research instruments can be understood to be the medium of the research which is
generally adopted and the means with the help of which the data is analyzed and processed
critically. There are a large number of Research Instruments which are available for the purpose
of the analysis and some of these comprise of the Applied Research and Data collection
instruments which comprise of the observation study, the Questionnaire and the Interview
Methods. Moreover, the other instruments also comprise of Case study approach, Evaluation
approach and the Survey research instruments method. In order to carry out the research in a
comprehensive manner and to achieve the research objectives, the research instruments which
have been made use of for the purpose of the over can be understood to be the Ethnographic or
the correlation approach with respect to which the data shall be essentially collected and
observed to provide conclusions and a room for discussion as well.
Justification of the Research Instruments
The reason why the Ethnographic research instrument has been selected because, it is
more suitable for the given study and allows a considerate scope for the conclusion and
discussion which shall assist in understanding the business idea in a better manner.
Sampling Plan
As the study tends to follow a secondary approach, no such sampling plan regarding the
research has been designed adequately. With respect to the study, various journals, business
reviews and related sources have been used to extract the data in a comprehensive manner.
Data Types & Data Collection Methods
The secondary data type is the data type which is required for the purpose of the analysis
and with respect to this, the data from various journals, business reviews as well as related
governmental websites will be made use of. In regard to this, it becomes crucial to understand
that, in this type of an analysis, it is important for the secondary information to be considered as
the primary source because, the new idea for any business which exists, needs to be based on the

24BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
assumptions and researches which have been undertaken previously as well. Hence, it is due to
these external references which have to be undertaken and the processes which have to be carried
out, the secondary analysis method will be undertaken for the purpose of the research.
Justification of the Data collection and Types
The secondary data type has been selected for the research as it assists in making use of
the data which is already available on the internet as viable sources for the research. In relation to
this, it needs to be understood that as only secondary sources have to be utilized, the data
collection and type is apt.
3.3 Research Ethics
The Research can be essentially understood to be an initiative which involves the human
participates and hence, the entire concept of the research can be turned out to be very complex in
nature. The Research ethics generally tends to determine the analysis of the ethical issues which
are raised when the different people get involved in the participants of the research category.
However, as the study can be understood to be secondary in nature, it is crucial to ensure that,
this research will not violate any ethical dilemmas relating to the domain of human involvement.
Another ethical consideration which is required to be made comprises of the sources of the data
which are being referred to. This means that, as secondary analysis is the primary data collection
and analysis method which is being made use of, it can be considered important to ensure that all
the sources which are being made use of can be mentioned adequately and that the research does
not engage itself in the act of plagiarism. All due credits for the research are required to be
provided on a timely manner. This is because, any due sources from where the information has
been collected needs to be given adequate credit to. Additionally, the research ethics also
governs that there should not exist any act of copying or similarity between two similar lines of
work.
3.4. Research Barriers & Limitations
The research barriers and limitations which have been faced in the domain of the study
can be understood to be as follows:
 As just the secondary analysis and secondary sources of data have been made use of,
the research scope can be understood to be rather limited in nature with the different

25BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
researchers just analyzing and getting into the domain of the previous researchers
which have been carried out.
 Moreover, very often sensitive data regarding the prices and other such information
relating to the Pool cannot be analyzed without actual data and hence, the study can
turn out to be considerably limited in the particular domain.

26BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
4. Data Analysis & the Business Model
4.1 Data Analysis
4.1.1 Product or Service Feasibility
As mentioned earlier, although there are various swimming facilities as available in the
country, however, it tends to become crucial to undertake and ensure that there are no
international standard swimming pools as present in the country and with respect to this, it
becomes critically crucial for the organization to ensure that, they come up with a business idea
which is comprehensive in nature and is able to solve a problem which exists in the society
(Parker 2018). Hence, it is for this reason that the business idea about the particular International
standard pool with capacity of 2000 swimmers has been planned and designed accordingly. The
various unique selling points of the business idea can be largely understood to be as follows:
 The size of the pool can be understood to be quite large and it will be able to
accommodate 2000 individuals.
 The training and related facilities which will be provided at the swimming pool
facility can be understood to be professional and of international level
 The subscription fees can be understand to be considerably reasonable which makes it
more popular.
 Additionally, the trainers will be international trainers which will provide adequate
exposure to the different individuals who subscribe for the swimming programs to be
held.
 The business will be providing services for all age groups as present and in relation to
this, it has to be understood that, the facility being provided to both the genders and
all age groups can be understood to be very unique.
Hence, as there are no other international standard pools as present in the country, these
unique selling points can be considered to have the adequate capacity to be able to sell itself.
Although there is a very popular business which might be competitive to the business and is
named- Maldives Swimming & Life Saving Skills Training School, however, this school is not
present in Fuvahmala and it is for this reason the training school could govern in monopolistic
grounds whereby it would be able to ensure long term success and exposure as well. It will be
good for the different trainers as well because they will be able to ensure that, they ae getting the

27BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
best training and being prepared for global exposure. However, many other such individuals
often learn how to swim in regular ponds and the seas of the country but international swimming
requires certain parameters to be followed which the business will ensure (Kerin and Hartley
2015).
4.1.2 Industry feasibility
The industry analysis for the proposed international swimming pool will be conducted using the
model of Porter’s 5 Forces
Competitive Rivalry - Swimming pools occupy an important component of the tourism and
leisure industry in Maldives, which is also the country’s largest economic industry. Hotels and
resorts in Maldives that attract local and international visitors are all serviced by swimming
pools, which are usually quite magnificent and beautiful in terms of structure, size and
appearance and which constitute the ultimate destination for relaxation and comfort for tourists
in the Maldives, especially for those who know how to swim. However, there are few public
swimming pools in Maldives where the general population can go take a dive when they want to.
Hence competitive rivalry for the new proposed swimming pool is low (Kerin and Hartley 2015).
Supplier Power – The prevalence of so many swimming pools in hotels and resorts of Maldives
implies that people who supply raw materials needed for the construction of swimming pools are
always in demand. Supplier power for the new international standard swimming pool is therefore
high (Kotler et al. 2018).
Buyer Power – In spite of the wide demand for swimming pools by tourists, the absence of
proper public swimming pools in Fuvamalah implies that there are few customers to choose from
as far as access to public swimming pools is concerned. The buyer power for the international
standard swimming pool is therefore low (Ibid).
Threat of Substitution- There happen to be quite a few companies and business enterprises in
the Maldives that offer services pertaining to swimming pools, such as the construction and
development of swimming pools for hotels, resorts. Such companies can assist entrepreneurs
with the process of building an international swimming pool of a high standard thus substituting
the services given by the proposed international standard swimming pool. Hence the threat of
substitution for the new business is high (Ibid).

28BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Threat of New Entry - The swimming pool industry is one that is continuing to grow and
expand in leaps and bounds, with the growth of this industry being synonymous with the rise and
expansion of the tourism and leisure industry in the Maldives. There is every possibility of a new
enterprise developing that offers access to public swimming pools of an international standard
like the proposed swimming pool. Hence the threat of new entry for the business is high (Ibid).
4.1.3 Market Analysis
The market analysis for the new proposed swimming pool will be carried out on the basis of
buyer behavior,
The market analysis of swimming pools in Maldives will be located within the wider
purview of the market analysis of leisure and tourism industry in the Maldives. The market
for tourism and it will be carried out on the basis of buyer behavior, access to customer
information and brand loyalty (Lovelock and Patterson 2015).
Buyer Behavior – The Maldives is an Island country and the love for swimming prevails among
the country’s population. A public swimming pool of an international standard is certain to
attract customers in large numbers and the buyer behavior for this proposed business is likely to
be positive (Peek et al. 2017).
Brand Loyalty – There are few or no public swimming pools in the Maldives that have acquired
brand status. Hence brand loyalty is not something that is likely to prevail among the target
customers of the proposed international standard swimming pool (Peek et al. 2017).
Access to Customer Information – The owners of the proposed business can access customer
preferences and demands with regard to public swimming pool facilities on social media
platforms such as Facebook, Instagram and Twitter (Lovelock and Patterson 2015).
4.1.4 Organizational Feasibility
Having understood the overall Product, Industry and the Market feasibility of the
International standard swimming pool business idea, this section of the paper will be discussing
the overall strength and weaknesses of the organization itself. The particular strength and
weakness analysis including the evaluation of the opportunities and threats for the business will
be discussed by making use of the SWOT analysis (Krizner 2015). The SWOT analysis can be
largely understood to be a strategic management tool which assists in evaluating the overall

29BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
status of any business organization and evaluates whether the firm will be able to perform well in
the long run or not. Additionally, it also provides scope for certain opportunity which might be
adopted by the business in order to improve its overall operations. Moreover, the threats which
might be facedby the business in the long run will also be defined. The SWOT for the business
can be understood to be as follows:
Table 4.1.4 : SWOT analyis
Strengths: The strengths of the business
can be understood to be the strong aspects
of the business which help it to face the
different factors existing in the market.
Weaknesses: The weaknesses of the
business can be understood to be the
shortcomings of the business which limit
the firms overall growth and hinder it
from performing well in the long run.
The strengths of the business can be
understood to be as follows:
1. It will function as a monopoly in the
particular area because the business is
the primary international standard
swimming pool
2. The best trainers and related
managers will be hired which will
make it convenient for the business to
carry out the operations.
3. The business is supported by the
government which will help it to
make one of the best organizations
around the globe.
The weaknesses of the business can be stated
to be as follows:
1. The owners of the business can be
understood to be inexperienced which
then makes it difficult for them to
survive in the business environment.
2. The brand name is comparatively new
without any brand record which then
makes it difficult to build trust.
Opportunity: The opportunities which are
usually faced by the business can be
understood to be the opportunities
relating to the key aspects lying in the
Threats: The threats can be understood to
be the negative aspects lying in the
external environment of the market which
may have a negative impact on the

30BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
external market. business and its related operations.
The different opportunities which lie in the
domain of the business can be understood to
be as follows:
1. There are various interested target
audience as present in the country and
with respect to this, the business shall
find various opportunities which
would allow it to perform well and
earn high revenues.
2. If the training is provided in the right
manner, then in such a case, the firm
will be able to ensure overall long
term success and make its
participants participate in the
international tournaments as well.
The different threats which are being faced
by the business can be understood to be as
follows:
1. Threats from the competition who are
involved in the similar business.
2. Threats regarding health and safety
hazards.
3. Threats relating to the lack of
reciprocation from the targeted
audience.
Hence, the given SWOT analysis which was undertaken, tends to provide a complete
focus into the different operations of the business and helps in understanding and gaining a
complete focus of the different participants and the business facilities which would impact
the overall decision making of the business However, these following areas will be
analyzedcritically:
- Sources of advice and support
The entrepreneurs behind the main idea of the business can be understood to be
comparatively new and it is with respect to this that these owners may not have a complete
picture of how they are required to run the business which is present or to be able to
determine the manner in which they will be successfully able to carry out the different
business operations successfully (Shakeela and Weaver 2018). Moreover, if they want to
overcome the different problems which lie in the domain of the business then in such a case,

31BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
they would be required to hire external experts who would provide the required level of
advice and support to the business.
- Business and managerial experience to start this new venture
The entrepreneurs lack the overall experience as well because it will be a relatively new
venture and hence, in relation to this, the business will not be able to perform well in the
initial stages because, the owners lack the managerial experience and other related support to
start the new business properly.
- Availability of the required Skills
However, in the skills department, the different managers can be understood to be very
capable (Miller 1983). The different entrepreneurs who will be carrying out the different
business operations can be understood to be considerably new to the overall operations but
they have time management skills, communication skills and the analytical skills which will
then assist them to perform considerably well.
- Availability of sources of funds
The availability of the funds for the business operations can be understood to be another
crucial aspect. For the particular venture which exists, thefunds, the different business
owners will be getting from their own resources and related parents so that they are able to
not get into the issue of loan repayment and relate aspects.
4.1.5 Financial Feasibility
In order to understand whether the business will be able to ensure long term success or
not, it becomes important for the organization to measure the overall financial feasibility of the
firm as this helps in understanding whether the organization would be able to survive in the long
run or not. However, the entrepreneur intents to pay for the entire operations with the help of
liquidity payments and hence, no working capital will be prepared with respect to the same.
Additionally, it is for this reason that the working capital statement will not be prepared for the
different organizational requirements and responsibilities (Miller 1983). In addition to this, as no
loans are being collected for the purpose of the business, it is with respect to this that, the Loan
calculation and capital statement will not be prepared for the firm.

32BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
(i) Start-up Capital Breakdown
Table 4.1.5 Startup capital table/ Budget (Master)
Startup Expenses
Buildings / Real Estate
Purchase
$
2,000
Construction 15,000
Remodeling 10,000
Other 1,000
Total Buildings and R / E
$
28,000
Leasehold Improvements
Item 1
Item 2 -
Item 3 -
Item 4 -
Total L / H Improvements
$
-
Capital Equipment List
Furniture
$
15,000
Equipment 2,000

33BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Fixtures 10,000
Machinery 4,000
Other 2,000
Total Capital Equipment
$
33,000
Location and Admin Expenses
Rental
$
1,500
Utility Deposits 2,000
Legal and Accounting Fees 15,000
Prepaid Insurance 12,000
Pre-opening Salaries 40,000
Other 12,000
Total Location and Admin Expenses
$
82,500
Opening Inventory
Category 1
$
12,000
Category 2 200
Category 3 2,000
Category 4 4,000

34BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Category 5 -
Total Inventory
$
18,200
Advertising and Promotional Expenses
Advertising
$
15,000
Signage 20,000
Printing 30,000
Travel & Entertainment 12,000
Other / Additional categories 1,000
Total Adv and Promo expenses
$
78,000
Payroll and payroll taxes
Expense 1
$
10,000
Expense 2 20,000
Total Payroll and payroll taxes
$
30,000
Summary Statement
Sources of Capital
Owners' and Other Investments
$
1,000,000
Bank Loans -

35BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Other Loans -
Total Source of Funds
$
1,000,000
Startup Expenses
Bldgs / Real Estate
$
28,000
Leasehold Improvements -
Capital Equipment 33,000
Location / Admin Expenses 82,500
Opening Inventory 18,200
Advertising / Promo Expenses 78,000
Other Expenses 30,000
Total Startup Expenses
$
269,700
4.2 Business Model
The business model can be understood to be the overall rationale of the manner in which
an organization would be required to create, deliver as well as capture the value which is
required within the scope of a firm. The measurement of what the organization delivers is made
in terms of the economic, social as well as the cultural contexts. The construction of the business
model is commonly known as the business model innovation and thereby forms a crucial part of
the overall organizational strategy (Miller 1983). The business model of the organization tends
to discuss the aspects like infrastructure, strategies, offerings, sourcing as well as the overall
organizational structure of the firm.

36BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
The business canvas model can be understood to be the strategic management template
which can be used to develop a new or a predefined business model. It can be understood to be a
business chart which describes the overall value proposition of the product, the infrastructure, the
customers as well as the finances involved in the domain of the business. The Business Canvas
Model of the pool can be understood to be as follows:
Table 4.2 Business canvas model
Key Partners
Schools
Gyms
Colleges
Health Clubs
Tourism companies
Key Activities
 Establishing
relationships
with clients and
the students
 Hiring trainers
who will provide
adequate training
to the different
employees as
present.
 Providing
weekly classes
for the different
swimmers.
 Preparing them
for various
tournaments and
competitions.
 Providing
assistance and
space for school
tournaments and
related
associates.
Value Proposition
 The size
of the
internatio
nal
standard
pool
 The
capacity
of the
pool
 The
overall
training
which
would be
provided
to the
different
individual
s.
 The
moderatel
y priced
fee
structure.
 The
Customer
Relationships
The customer
relationship
management will
be managed by the
firm with the help
of the following:
Social media tools
and websites
through which the
organization will
be approaching the
different customers
as present.
Moreover, a help
desk center will be
set up within the
premises itself then
in such a case, the
customer relation
management can
be maintained.
Customer
Segments
The different
segments which
the firm aims to
cater to can be
understood to be
as follows:
The young
children who
want to learn
swimming as a
part of their
daily activity.
The youngsters
who want to
enhance their
skills and
participate in
the different
competitions
which are
present.

37BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
internatio
nal
standard
facilities
provided
to the
different
customer.
The adults and
the elderly
people who take
swimming to be
a part of the
daily exercise
In addition to
this, the
different
swimmers who
want a fitness
regime and want
to participate in
the different
competitions as
present.
Key Resources
 The equipment’s
which are used
for the purpose
of training.
 The products of
the different
stores the
business has
engaged in a
partnership with.
 The human
resource
management
 The international
standard pool
itself,
Channels
 Android
and iOS
mobile
applicatio
ns
 Website
Cost Structure
 Office expenses
 Trainer expenses
 Maintenance of the Pool as present
 The other marketing costs and related costs
which are present.
Revenue Streams
 Subscription received
 The income received from the partners
 In addition to this, the revenues received from
brand tie ups.

38BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
The elaborate parts of the Business Model can be stated to be as follows:
Key Partners
The Key Partners form an integral aspect of the Business model and their involvement in
the business is crucial for the overall success of the organization. The key partners can be
rightfully understood to be those associates who are primarily involved in the domain of the
different business operations as present. These partners tend to help the different associates in
carrying out the business successfully and without their overall support and assistance, the firm
will not be able to win over the different customers and the related opportunities which are
existent in the domain of the business operation (Porter2011). The Key partners of the business
can be understood to be the Schools, colleges, Gyms, tourism companies and related brand
partners with the help of which the firm is able to successfully carryout the different operations.
These partners assist in earning revenues for the organization as well.
Key activities
The key activities in a business canvas model can be largely understood to be the overall
activities which the firm is involved in. These key activities are the primary operations of the
organization and the firm would be required to engage itself in these daily operations which
would then go a long way in assisting the firm to attain and achieve long term success. In
relation to this, it can be primarily mentioned that, the key activities which the firm is currently
involved in can be understood to be the establishment of the relationships with the different
clients as well as the students involved in the business operations.
The pool business will also hire the trainers who will provide the overall services to the
customers as present and pride weekly classes for the different individuals present as well. In
addition to this, they will be holding special classes for the different tournaments and
competitions as well which tend to exist within the scope of the business (Rollow and Cucchiara
2016). Moreover, very often the different schools and colleges tend to hold various programs

39BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
relating to the competition and other such festivals, for which they often require the assistance of
a pool and related aspects and with respect to this, the different services of the pool can be lent to
the designated audience.
Key resources
The key resources can be primarily understood to be the different resources which are
required in the domain of the business and hence, in relation to this, all the businesses as present
in the competitive business environment would be required to ensure that they are successfully
able to come up with adequate resources which will help the firm in meeting with their needs and
additionally, it will also allow the firm to manage the different customers as present. The
resources which will be required by the firm can be understood to be as equipment’s related to
the pool, the facility of the pool itself, the human resources and other such facilities which are
required to be made use of by the business.
Value proposition
The value proposition of the business can be understood to be the valued offerings which
a business would be required to make in order to see to it that, the business is being able to attain
overall success and the offerings of a firm need to be such that they have the overall capability to
meet with the needs of the customers as present. The valued proposition which is being offered
by the business to the target audience to the business can be understood to be as international
standard pool, the world class training facilities, the helpful trainers, other partnered offerings, a
moderately priced subscription model and related offerings which thereby make the entire
offering quite comprehensive in nature (Rollow and Cucchiara 2016). In relation to this, it
becomes critically important for the organization to ensure that they are being able to offer the
right kind of products to the different customers to improve their overall standing and positioning
in the market.
Customer relationships
It is important for the firm to maintain the profound relations in the business domain with
the customers as present as this tends to make it considerably convenient for the business to be
able to get into profound dealings with the different customers and increase the overall sales as
present. The company ensures that it is successfully able to improve upon the customer relations

40BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
by dealing with the different customers using the medium of the social media and related
offerings (Shakeela and Weaver 2018). It is through the medium of social media that a business
will be successfully able to define that it needs to get into a long term relationship with the
different members of the firm as present. Moreover, in the long run the organization would be
required to see to it that it is being able to deal with the different customers in a comprehensive
manner so as to ensure long term success.
Customer segments
The customer segments which the organization aims to cater to can be understood to be
the different generations and the division between the different groups has been done on the
basis of the age of the different swimmers as present. In line with this, it becomes considerable
crucially to ensure that the firm is being able to deal with the different groups adequately. The
different segments being served can be understood to be the children, adults, the professional’s
swimmers and the related elderly who want to take part in the given function and see to it that
they are being able to attain the different goals (Rollow and Cucchiara 2016).
Channels
The different channels with respect to which the firm would be required to deal with the
different customers can be understood to be the online domain with the help of which the
different customers can be dealt with adequately and in addition to this, the physical area
wherethe pool will be present also requires to be used as the channel for the different business
operations which exist.
Cost structure
The cost structure of the business has to be managed adequately. This means that, the
different ways in which the business will be incurring the costs needs to be determined and
outlined specifically (Miller 1983). The costs which will be incurred by the firm can be
understood to be the office expenses, pool maintenance expenses, expenses of the staff, expenses
of the staff and other related operational and managerial costs.
Revenue streams

41BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
The revenue streams can be assumed to be an integral part of the organization and the
different businesses which want to ensure long term success would be required to identify their
revenue streams adequately. The different sources of revenue for the business are as follows:
 Subscription received
 The income received from the partners
 In addition to this, the revenues received from brand tie ups.

42BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
5. Business Plan
5.1 Proposed Vision & Mission
Vision
The international swimming business has the vision to provide the maximum capacity
poo to the different individuals as present in Maldives. It also has the aim to ensure that the
individuals in the Maldives who are capable of swimming will be able to participate in various
international programs. Swimming can be taken to be a great exercise and if anyone wants to
stay fit and healthy, they can opt for swimming. Hence through this business entrepreneur want
to ensure that the overall country benefits from his efforts.
Mission
The primary mission of the business can be understood to be to provide world-class facility
to the different Individuals who want to undertake the procedure of swimming and want to
participate in this national as well as international level programs. The main reason why the
company has come to the decision is because the country lags adequate facilities. Opening this
business will not only allow the society to benefit from swimming in participating in
international programs but in the same manner it will also generate employment and help the
economy in growing faster.
5.2 Marketing Plan
The marketing plan forms an integral part of the organisation and if any firm wants to
ensure that it has to attract a number of customers to its ffering then the marketing of the firm
needs to be such that it will gain the particular response. The marketing plan of the international
swimming business can be understood to be as follows:
The target market which the firm has selected for its offerings can be understood to be all
age groups belonging from children and the elderly people but primarily the business may be
targeting the young professionals who have the capability to swim well and to participate in
these international programs (Shakeela and Weaver 2018). There are no adequate facilities
available in Maldives for this target group and it is with respect to this that the organisation was

43BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
to help this group. Hence the target market can be understood to be the young professionals
swimmers.
However the operations of the firm are not limited to them as mentioned earlier and
hence the positioning statement which the firm aims to develop for its self can be understood to
be- an international standard swimming facility with world class trainers and other equipment
which can help in making the customers a better swimmer (Rollow and Cucchiara 2016).
The location has been chosen such that all the people have easy access to it and moreover the
pricing of the classes have been done in a manner such that everyone can afford to join the class
and everyone can have a bright future.
The 4Ps of marketing are as follows:
Table 5.1: Business canvas model
Product/Service
The product and service offering which is made
to the target customer can be stated to be the
offering related to the international swimming
pool with world class facilities.
Price
The price of the product is based on a market
penetration strategy whereby the goods have
been priced low so as to attract a large
consumer base.
Promotion
The promotional activities used to attract the
customers can be stated to be the advertising,
social media marketing and other modern
means of marketing.
Place
The place of distribution is the Swimming pool
itself which is located in the main street.
5.3 Operations Plan
The operations of a business are the most integral part of business plan and any business
which does not have a predefined set of operations may not be able to perform well in the long
run. In this section the Porters value chain will be used to analyse the different operations of
business. According to the Porters value chain, the different operations of the business can be
understood to be operations, the outbound logistics, marketing and sales, service, technological
development, human resource management and the infrastructure of the organization. In this

44BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
section all these components will be analyzed with respect to the international swimming
standard business.
Inbound logistics
The inbound tourists can be understood to be inputs and raw materials bought into the
business of the organisation to be enhanced in this procedure and the managers must ensure the
raw materials which are bought into the business are of good quality so that they are able to
provide good service to the customers.
The main raw Material is key that can be bought into the business and can be understood
to be the adequate facilities to maintain the water quality of the pool and other such swimwear
and items which would help them in swimming.
Operations
The operations form a crucial part and hence the main operation department is
responsible to see that the work goes on smoothly and then ensure safety and health facilities are
given to all the employees, customers and others. All the different life guards as present should
be at a distance of 10 m so that they are able to help the different guests and customers where
possible. The manager will be responsible to maintain the overall operations and see to it that no
issues takes place in the long run operations of the business and processing of materials take
place adequately (Rollow and Cucchiara 2016).
Outbound logistics
The outbound logistics can be understood to be the process of taking the finished goods
of the different distributors. In this case the company is a service provider and hence the business
which can be understood to be the clean and safe service provided to the different swimmers.
Marketing and sales
The marketing and sales forms an integral part of the organisation and hence the
marketing department has been set up to ensure that the marketing of the firm can be done
adequately through the social media means and also the traditional means of marketing.

45BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Figure 5.1: Value chain
Service
As the international standard swimming pool is a service facilities the company needs to
ensure the overall service which is presented in the eyes of the different customers is adequate,
the pool must always be clean, the lifeguard was always be present and all the health and safety
difference must always be there for this. The company has hired a separate department to look
into the running of the services (Shapero and Sokol 1982).
Procurement
Although the procurement of the business is not that important however the program and
a raw materials and goods needs to be done in a timely manner.
Technological development

46BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
A business needs to have the design technology because it is very important and hence it
is in the field of technology that that the organisation would be required to obtain detail and see
to it that the customers can be targeted using Direct marketing strategy and that the business will
benefit in the long run.
Human resource management
The human resource management of any organisation is vital to the overall success of the
firm and hence the business has hired a seperate human resource department which will be able
to ensure that all the employees as present in the firm will be happy and carry out the duties
sufficiently.
Infrastructure
Hence, in the infrastructure which the firm would require in this case can be understood to be
an adequate swimming pool along with the changing room and the resting area and other such
facilities. The business has to ensure that these facilities up to the top so that the goals of the
business can recognized adequately.
5.4 Human Resources Plan
The business cannot survive without the employees as employees from the backbone of
the organization.Hence in order to ensure that the business will be able to provide high-quality
services to the different customers a good human resource base is essential. Hence this aspect of
the business seeks to look into the different human resource needs of the organisation and see to
it that the adequate employees are present which would help in building the brand image of the
firm. The following positions have to be filled in order to ensure that the musicians that
adequately.
 The director of the firm must be hired who look after all the operation successfully
 The senior managers need to present who will supervise the work at all times of the day.
 The trained swimmers – They need to train the people as extremely important so as to
ensure that the customers can be trained adequately and that they will be able to swim
well.
 A doctor must always be present in the premises in case anyone needs any medical help.

47BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
 Local supervisers: need to be present at all times in order to ensure that no harm comes
to those who are in the pool.
 An accountant is essential to manage all the finances of the business.
 Cleaning is required so that all the cleaning of the international standard pool can be
carried out and for this purpose the department has been set up so as to see to it that all
the areas of the pool and the surrounding areas are cleaned properly.
 A human resource manager- Human resource also forms the crucial part of the
organisation and in order to ensure long-term success it is important that the human
resource manager looks after the employees in the firm.
 Training: The training and development form a very crucial part of the overall success of
the firm and hence, although professionals will be hired for the purpose of the business, it
is integral to ensure that, these will be provided training so that they can perform well
with respect to the future of the organization.
 Remuneration: The remuneration of the different employees needs to be managed well.
In line with this, the remuneration to the different employees will be provided on merit
basis and their overall qualification and experience as well.
 Appraisals: The appraisals also form an integral part of the overall performance of the
employees and the different employees must be reviewed under a well defined
performance management system.
5.5 Risk Assessment
This assessment can be understood to be an integral part of the business because the
business environment is very risky and hence all the businesses must be prepared to face the risk
in the long run. Then purpose of risk assessment section is to identify the risk and various factors
which associated with the operations of the business. It is also the duty of the risk assessment
section to see to it that the risk analysis and valuation takes place in a proper manner. The last
reason why risk assessment section is included is to decide the manner in which the different
risks can be eradicated and to see to it that the operations can be continued in the normal manner.
The moves which to be made by the organisation can be taken to be as follows.
 The hiring of formal trainers is the first system which has to be done to see to it that the
initial swimmers are provided with adequate training before the big jump to the main

48BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
pool.For this the trainers need to be trained in a manner such that they can face any
problem that comes with the swimmers and that they able to ensure success.
 Any swimmers having health problems would be required get tested before being brought
into the pool (Shapero and Sokol 1982).
 Moreover major evaluation needs to be taken for the elderly clients because they need to
be provided with adequate training to see to it that they able to face any risky situation.
Risk Assessment Plan
Table 5.5: Risk assessment Plan
Risk Probability of
occurrence
Impact of the
risk
Actions to avoid / mitigate
the risks
Market Risk
This risk may arise
from the fact that the
idea may not be a hit
in the market.
Medium Overall
business may
get affected.
Adequate strategy
formulation and external
market analysis
Financial risk
The financials of the
business may not
work will with the
customers.
High The fundings
of the
business may
be impacted
Financial feasibility
analysis
Employee risk
The business may
not be able to find
adequate employees
for the operations.
Moderate The
employees
are crucial
and hence
operations
may be
stopped
The employees might
leave the firm and hence,
employee training is
crucial.
Operational Risk
There might take
High The
operations
Adequate assessment
regarding operational

49BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
place certain health
hazards in the pool
which may affect the
operations.
may be
stopped.
efficiency.
5.6 Financial Plan
Table 5.6 Assumptions
Year 1 model inputs
Use this area to capture key components of the Profit and Loss Statement and the Balance Sheet for the first
year only.
1. Year-one revenue expectancy
<Product
1>
<Product
2>
<Product
3>
<Product
4>
Number of units sold annually 300 350 200 250
Average sales price per unit $250.00 $300.00 $275.00 $225.00
Annual revenue per product $75,000 $105,000 $55,000 $56,250
Total year 1 revenue $291,250
2. Year 1 cost of goods sold
<Product
1>
<Product
2>
<Product
3>
<Product
4>
Expected gross margin per product 20.00% 20.00% 20.00% 20.00%
Annual cost of goods sold per product $15,000 $21,000 $11,000 $11,250
Total year 1 cost of goods sold $58,250
3. Annual maintenance, repair, and overhaul
Factor (%) on capital equipment 20%
4. Number of years for straight-line depreciation 5

50BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
5. Annual tax rate 30%
6. If long-term debt is being used to finance
operations, enter the total loan value. -
7. Account receivable and payable % 15%
These assumptions have been made on the market competitive pricing levels.
5.6.1 Quarterly based Cash Budget
Table 5.6.1: Cash budget
CASH BUDGET
For the period / 201x to
/ 201x
Jan
uary
Febr
uary
Mar
ch
Apr
il
Ma
y
Jun
e
Jul
y
Aug
ust
Septe
mber
Oct
ober
Nove
mber
Dece
mber
12
months
total
Cash and cash equivalents,
beginning of year
60,8
58
60,85
8
60,
858
60,
858
60,
858
60,
858
60,
858
60,8
58
60,85
8
60,8
58
60,85
8
60,85
8 730,300
Incoming payments - incl.
VAT
Cash sale of goods
19,4
17
19,41
7
19,
417
19,
417
19,
417
19,
417
19,
417
19,4
17
19,41
7
19,4
17
19,41
7
19,41
7 233,000
Sale of goods on credit 0 0 0 0 0 0 0 0 0 0 0 0
Interest 0 0 0 0 0 0 0 0 0 0 0 0 0
Other incoming payments 0 0 0 0 0 0 0 0 0 0 0 0 0
Total incoming payments:
19,4
17
19,41
7
19,
417
19,
417
19,
417
19,
417
19,
417
19,4
17
19,41
7
19,4
17
19,41
7
19,41
7 233,000
Outgoing payments - incl.
VAT
Creditors 0 0 0 0 0 0 0 0 0 0 0 0 0
VAT payable 0 0 0 0 0 0 0 0 0 0 0 0 0
Private withdrawals 0 0 0 0 0 0 0 0 0 0 0 0 0
Miscellaneous: 0 0 0 0 0 0 0 0 0 0 0 0 0
Fixed costs 0 0 0 0 0 0 0 0 0 0 0 0 0
Pay for salaried employees
6,50
0 6,500
6,5
00
6,5
00
6,5
00
6,5
00
6,5
00
6,50
0 6,500
6,50
0 6,500 6,500 78,000
Rent
2,50
0 2,500
2,5
00
2,5
00
2,5
00
2,5
00
2,5
00
2,50
0 2,500
2,50
0 2,500 2,500 30,000
Electricity, water and heating 1,01 1,017 1,0 1,0 1,0 1,0 1,0 1,01 1,017 1,01 1,017 1,017 12,200

51BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
7 17 17 17 17 17 7 7
Repair and maintenance of
premises 550 550 550 550 550 550 550 550 550 550 550 550 6,600
Petty cash purchases <
DKK12,300 (2010) 0 0 0 0 0 0 0 0 0 0 0 0 0
Maintenance of equipment 0 0 0 0 0 0 0 0 0 0 0 0 0
Auditors and other advisers 0 0 0 0 0 0 0 0 0 0 0 0 0
Interest on overdrafts 0 0 0 0 0 0 0 0 0 0 0 0 0
Loan costs 0 0 0 0 0 0 0 0 0 0 0 0 0
Miscellaneous: 0 0 0 0 0 0 0 0 0 0 0 0 0
Miscellaneous: 0 0 0 0 0 0 0 0 0 0 0 0 0
Miscellaneous: 0 0 0 0 0 0 0 0 0 0 0 0 0
Total outgoing payments:
10,5
67
10,56
7
10,
567
10,
567
10,
567
10,
567
10,
567
10,5
67
10,56
7
10,5
67
10,56
7
10,56
7 126,800
Change
Cash in hand 0 0 0 0 0 0 0 0 0 0 0 0
Cash and cash equivalents in
account/in giro account 0 0 0 0 0 0 0 0 0 0 0 0
Available bank overdraft 0 0 0 0 0 0 0 0 0 0 0 0
Less cash and cash
equivalents beginning of year 0 8,850
17,
700
26,
550
35,
400
44,
250
53,
100
61,9
50
70,80
0
79,6
50
88,50
0
97,35
0
Credit facility balance end of
year
8,85
0
17,70
0
26,
550
35,
400
44,
250
53,
100
61,
950
70,8
00
79,65
0
88,5
00
97,35
0
106,2
00
5.6.2 Budgeted Income statements
Table 5.6.2: Income statements
Year 1 Year 2 Year 3
Annual cumulative price (revenue) increase - 2.00% 4.00%
Annual cumulative inflation (expense) increase - 2.00% 4.00%
Interest rate on ending cash balance 0.50% 0.50% 0.50%
Year 1 Year 2 Year 3
Revenue
Gross revenue $291,25 $297,07 $308,95

52BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
0 5 8
Cost of goods sold $58,250 $59,415 $61,792
Gross margin
$233,00
0
$237,66
0
$247,16
6
Other revenue [source] $0 $0 $0
Interest income $0 $0 $0
Total revenue
$233,00
0
$237,66
0
$247,16
6
Operating expenses
Sales and marketing $78,000 $79,560 $82,742
Payroll and payroll taxes $30,000 $30,600 $31,824
Depreciation $12,200 $12,444 $12,688
Maintenance, repair, and overhaul $6,600 $6,732 $6,864
Total operating expenses
$126,80
0
$129,33
6
$134,11
8
Operating income
$106,20
0
$108,32
4
$113,04
8
Interest expense on long-term debt $0 $0 $0
Operating income before other items
$106,20
0
$108,32
4
$113,04
8
Loss (gain) on sale of assets $0 $0 $0
Other unusual expenses (income) $0 $0 $0
Earnings before taxes
$106,20
0
$108,32
4
$113,04
8
Taxes on income
30
% $31,860 $32,497 $33,914
Net income (loss) $74,340 $75,827 $79,134

53BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Cumulative income $74,340
$150,16
7
$229,30
0
The figures have been arrived at by calculating the price of the different subscriptions
plans which will be offered at the pool. These have been calculated at an annual basis. All the
expenses have been noted down and the prices have been written down by comparing them with
the current market prices.
5.6.3 Budgeted statement of financial position at the end of the third year
Table 5.6.3: Budgeted Balance Sheet
Assets Initial balance Year 1 Year 2 Year 3
Cash and short-term investments $730,300 $783,116 $835,087 $887,062
Accounts receivable $43,688 $44,561 $46,344 $49,124
Total inventory $58,250.00
$59,415.0
0
$61,791.6
0
$65,499.1
0
Prepaid expenses 0 0 0 0
Deferred income tax 0 0 0 0
Other current assets 0 0 0 0
Total current assets $832,238 $887,092 $943,222
$1,001,68
6
Buildings $28,000 $28,000 $28,000 $28,000
Land 0 0 0 0
Capital improvements
$
- 0 0 0
Machinery and equipment
$
33,000 33,000 33,000 33,000
Less: Accumulated depreciation expense 0 12,200 24,644 37,332
Net property/equipment $61,000 $48,800 $36,356 $23,668
Goodwill $0 $0 $0 $0
Deferred income tax 0 0 0 0
Long-term investments 0 0 0 0

54BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Deposits 0 0 0 0
Other long-term assets 0 0 0 0
Total assets $893,238 $935,892 $979,578
$1,025,35
4
Liabilities Initial balance Year 1 Year 2 Year 3
Accounts payable $8,738 $8,912 $9,269 $9,825
Accrued expenses 0 0 0 0
Notes payable/short-term debt 0 0 0 0
Capital leases 0 0 0 0
Other current liabilities
Total current liabilities $8,738 $8,912 $9,269 $9,825
Long-term debt from loan payment
calculator - $0 $0 $0
Other long-term debt $0 $0 $0 $0
Total debt $8,738 $8,912 $9,269 $9,825
Other liabilities 0 0 0 0
Total liabilities $8,738 $8,912 $9,269 $9,825
Equit
y Initial balance Year 1 Year 2 Year 3
Owner's equity (common)
$
1,000,000
$1,000,00
0
$1,000,00
0
$1,000,00
0
Paid-in capital 0 0 0 0
Preferred equity 0 0 0 0
Retained earnings 0 0 0 0
Total equity $1,000,000
$1,000,00
0
$1,000,00
0
$1,000,00
0
Total liabilities and equity $1,008,738
$1,008,91
2
$1,009,26
9
$1,009,82
5

55BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Breakeven
Table 5.6.2.1 Breakeven
Fixed
Expenses
Fixed Expenses
Bldgs / Real Estate
$
28,000
Leasehold
Improvements -
Capital Equipment 33,000
Location / Admin
Expenses 82,500
Opening Inventory 18,200
Advertising / Promo
Expenses 78,000
Other Expenses 30,000
Total Fixed
Expenses
$
269,700
Variable
Expenses
Inventory or Materials 20%
Direct labor (includes
payroll taxes) 20%
Other expenses 5%
Other expenses 5%
Salaries (includes
payroll taxes) 3%

56BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Supplies 5%
Total Variable
Expenses 58%
Breakeven Sales
level = $271,273.39 Year 1 Year 2 Year 3 Year 4 Year 5
Net income (loss)
-
$271,273
.39
$74,340.
00
$75,826.
80
$79,133.
60
$84,439
.60
$92,047.
54
Cumulative income
-
$196,933
.39
-
$121,106
.59
-
$41,972.
99
$42,466
.61
$134,51
4.15
Positive Cash Flow? FALSE FALSE FALSE TRUE TRUE
Undiscounted break
even year 4 years
Actual break even
period 3.50 years
5.6.4 Sensitivity Analysis
Table 5.6.4: Sensitivity analysis
Year 1 Year 2
Annual cumulative price (revenue) increase - -2.00%
Annual cumulative inflation (expense) increase - 3.00%
Interest rate on ending cash balance 0.50% 0.50%
Year 1 Year 2
Revenue
Gross revenue
$291,25
0
$285,42
5
Cost of goods sold $58,250 $59,998
Gross margin $233,00
0
$225,42
8

57BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Other revenue [source] $0 $0
Interest income $0 $0
Total revenue
$233,00
0
$225,42
8
Operating expenses
Sales and marketing $78,000 $80,340
Payroll and payroll taxes $30,000 $30,900
Depreciation $12,200 $12,566
Maintenance, repair, and overhaul $6,600 $6,798
Total operating expenses
$126,80
0
$130,60
4
Operating income
$106,20
0 $94,824
Interest expense on long-term debt $0 $0
Operating income before other items
$106,20
0 $94,824
Loss (gain) on sale of assets $0 $0
Other unusual expenses (income) $0 $0
Earnings before taxes
$106,20
0 $94,824
Taxes on income
30
% $31,860 $28,447
Net income (loss) $74,340 $66,376
Cumulative income $74,340
$140,71
6

58BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
5.6.5 Ratio analysis
Net profit ratio
Year 2019 2020 2021
Net profit
31.9055
794 31.9055794 32.01632584
Profit and loss per product
<Product
1>
<Product
2>
<Product
3>
<Product
4>
Expected gross margin per product 20.00% 20.00% 20 .00% 20.00%
Return on Investment
Year 2019 2020 2021
ROI 40% 40% 40%
Contribution Margin
Year 2019 2020 2021
Contribution Margin 42% 42% 42%
Hence, from the above ratio analysis which has been provided, it can be understood that,
the ratios reflect that the business has an overall scope to perform very well in the long run. This
can be understood by the net profit ratio, the return on investment and the Contribution margin.
Therefore, it can be stated that the firm is on the right track.

59BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
5.6.6 Cost management of business
According to Shakeela and Weaver (2018), the business is a costly affair it requires huge
initially investments and large costs are required to run the business however if a business wants
to ensure success in the long run it required to see to it that it is being able to minimise the cost
of the business as much as possible. This ensures that the revenue of the firm increases
considerably. Given are the ways in which the cost of the International Centre swimming
business can be controlled.
 Proper budgetary control system: The firm needs to ensure the budget remains in the limit
as it is important to evaluate the budget on a weekly basis so as to see to it that no excess
costs take place (Miller 1983).
 The training of the education of the employees need to be trained in a manner such that
they are able to carry on the different operations successfully and the life guards also
need to be trained so that no safety hazards take place.
 Continuous performance evaluation : The performance evaluation is to take place
regularly so as to ensure that employees are working well towards a different duties. The
evaluation of the performance also needs to be taken place in regard to the different
facilities of the organization and equipment’s to see to it that they run well at all times
and that no additional cost is involved in the damage or they break down of the business
(Parker 2018).
The cost of failure can be understood to be the cost which was incurred by the business in
relation to the failure of the business. In line of this, it can be rightfully stated that, in case the
business fails in the long run, then a huge amount of investment costs will be lost and
additionally the infrastructure shall also go waste. Moreover, the employment of the different
employees will also be lost.
5.7 Schedule for Implementation
Table 5.7 Business Implementation
Activity Months
Sept Oct Nov Dec Jan Feb Mar
Finalizing of the business idea

60BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Collecting the data from secondary
sources
 
Forming a proper layout of the
research work

Conducting the overall Literature review   
Forming the research plan of the firm  
Ensuring that the operations can be
conducted in the right manner
 
Evaluating the operations of the
business in the long run
 
Analysis of key indicators of the firm  
Revision and other tasks  

61BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
6.References
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8. Appendix
Cash flow
Year 1 Year 2 Year 3
Operating activities
Net income $74,340 $75,827 $79,134
Depreciation $12,200 $12,444 $12,688
Accounts receivable ($874) ($1,782) ($2,781)
Inventories ($1,165) ($2,377) ($3,707)
Accounts payable $175 $356 $556
Amortization 0 0 $0
Other liabilities 0 0 $0
Other operating cash flow items 0 0 $0
Total operating activities $84,676 $84,468 $85,890
Investing activities
Capital expenditures $0 $0 $0
Acquisition of business 0 0 0
Sale of fixed assets ($31,860) ($32,497) ($33,914)
Other investing cash flow items 0 0 0
Total investing activities ($31,860) ($32,497) ($33,914)
Financing activities
Long-term debt/financing $0 $0 $0
Preferred stock 0 0 0
Total cash dividends paid 0 0 0
Common stock 0 0 0
Other financing cash flow items 0 0 0
Total financing activities $0 $0 $0

65BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Cumulative cash flow $52,816 $51,971 $51,975
Beginning cash balance $730,300 $783,116 $835,087
Ending cash balance $783,116 $835,087 $887,062