Business Plan for Sigma Coffee Shop

Running head: BUSINESS PLAN FOR SIGMA COFFEE SHOP
Business Plan for Sigma Coffee Shop
Name of the Student
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2BUSINESS PLAN FOR SIGMA COFFEE SHOP
Executive Summary
Coffee is quite a popular beverage in the Australian city of Sydney as a result of which there
are many coffee shops or cafes in operation over here. The average Australian is known to
love coffee quite a lot and is seen to hang out in cafes and bistros that sell numerous varieties
of coffee for long hours in the day, chatting and engaging with professional and personal
acquaintances. This report prepares a business plan that can be used to launch a brand new
café known as Sigma Café in a certain suburb of Sydney. The report concludes with useful
recommendations that ought to be taken into consideration for the successful implementation
of this business plan.

3BUSINESS PLAN FOR SIGMA COFFEE SHOP
Table of Contents
Introduction................................................................................................................................4
1. About the Coffee Market in Sydney...................................................................................4
2. About Sigma Coffee...........................................................................................................4
3. Business Resources.............................................................................................................5
4. Business Aims and Objectives............................................................................................5
5. Marketing Plan for Sigma Coffee Shop..............................................................................5
5.1. Micro Environment Analysis......................................................................................5
5.1.1. SWOT Analysis.......................................................................................................5
6. Competitive Positioning.....................................................................................................6
7. Market Segmentation..........................................................................................................7
8. Marketing Mix....................................................................................................................7
9. Recommendations/Conclusion...........................................................................................8
References..................................................................................................................................9