Business Plan for Hospitality Management - The Ciao Bella

The Ciao Bella is an Italian restaurant in London that offers authentic Italian food with ingredients brought from Sicily. The business plan includes details about the products and services, target market, financial summary, and owner's background. The restaurant aims to provide quality meals at reasonable prices in a festive atmosphere to establish customer loyalty. The target market is mainly domestic and international tourists, younger generation, family, and elderly people. The competitive advantage is based on location, pricing, and quality.