Business Plan Assignment - Ice Cream Bar in Kensington

Added on - Nov 2020

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Business Plan -Ice Cream Bar inKensington
Table of ContentsINTRODUCTION...........................................................................................................................11. Outline of Business Venture...............................................................................................11.1 Business Type...................................................................................................................21.2 Business Research............................................................................................................22.1 Application of 4P's...........................................................................................................32.2 Staff of Lovin' Masqati Ice-cream Parlour.......................................................................42.3) Customers........................................................................................................................43.1 Expansion routes for Lovin' Masqati in future.................................................................5
INTRODUCTIONBusiness plan can be defined as documentation procedure, which is made to implement aproject. Under this plan, a company clarify its strategies, identify potential roadblocks, measureviability of specific idea and make decisions to optimise resources for completing a project. Inorder to start a business, it is essential for an entrepreneur to develop an effective plan (Chang,2017). This report mainly discuss on necessary tools and aspects, which is required to open abusiness and check its future benefits. In includes an insight of business venture, relevantmarketing model and targeted audience. For this purpose, a new business in ice-cream sector,named by “Lovin' Masqati Ice-cream” is going to launch in Kensington, England. In order tosuccessfully run its business in future, further some strategies are also highlighted in thisassignment.1. Outline of Business Venture“Lovin' Masqati Ice-cream” offers superior quality with rich flavoured of ice-creams, onpremium price to its customers. No sugar added and sweetened ice-creams with maltitol syrups,having low glycemic index are specialised category of this parlour. Along with this, product withsugar alcohols and high-potency sweeteners are labelled as frozen desserts.Ice-cream business isvery unique, because of youth and child favourite dessert, when they actually look for tastechange and of-course scenario of childhood connected to ice-cream. It is highly successful,because of increasing taste and preferences of now adult people also. No other product can beatcustomer attraction to the ice-cream. The major uniqueness of ice-creams is its creamy flavourand sweet taste.1
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