Business Plan for Easy Shop: Online Grocery Delivery Service in Malaysia

Running head: BUSINESS PLAN
BUSINESS PLAN
Name of the Student
Name of the University
Author Note

1BUSINESS PLAN
Executive Summary
The business environment has become highly competitive in nature and with respect to this, it
can be understood that it becomes considerably important that new business ideas must be
developed in a timely manner to ensure long term success. Hence, in this aspect it can be
mentioned that the given report is based on one such business plan in Malaysia whereby the
customers can avail grocery items at home by ordering these goods through the company website
or the application. The report follows a systematic format whereby the company description has
been followed by an information on the marketing of the firm which is then followed by the
management and the financials of the firm. Certain recommendations have also been provided.

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Table of Contents
1. Business Profile...........................................................................................................................3
1.1: Background on Business and Business Nature.....................................................................3
1.2: Organization Vision, mission statement...............................................................................4
2. Marketing....................................................................................................................................5
Section 2.1: SWOT Analysis of the product/service...................................................................5
2.2: Marketing Strategies – 4P’s..................................................................................................8
3. Management................................................................................................................................9
3.1: Management hierarchy/structure that is currently being implemented................................9
3.2: Relevant management skills required in the workforce.....................................................11
4. Financials...................................................................................................................................11
4.1: Startup capital requirement and source of funding.............................................................11
4.2: Financial performance........................................................................................................14
5. Conclusion and Recommendations............................................................................................20
6. References..................................................................................................................................21
6. Appendices.............................................................................................................................24

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1. Business Profile
The business idea which has been largely chosen for the purpose of this specific report
can be stated to be that of the Grocery application which will provide the customers as present in
Malaysia with the convenience of buying grocery online and getting it delivered at the
convenience of their homes (Warschun et al. 2012). With respect to this, it can also be mentioned
that the items which are ordered by the customer from the mobile application or the website, will
be home delivered at cheap prices (Brigham and Houston 2013). The company will have a
limited operational cost as it runs as a middlemen and connects the wholesalers and vegetables
farmers directly to the customers. The application is planned to be launched in May 2019 and
will run on a subscription based model.
1.1: Background on Business and Business Nature
The business can be stated to belong to the e-commerce segment with respect to which it
can be mentioned that the business will be planned and designed as per the convenience of the
customers. The application or the website from which the customer orders will be taken will act
as the mediators between the buyer and the seller and hence, earn a considerable revenue from
both the parties at large (Shi and Zhang 2014). The application can be accessed from both
Android as well as the Android platforms and will provide adequate assistance to the different
individuals. The new crowd in Malaysia can be stated to be of growing expatriates and they are
extremely busy with their lifestyle which makes it considerably difficult for them to shop for
their needs. For this reason, Easy Shop provides the customers with an opportunity to not worry
about their grocery needs and just order their requirements with a single click (Brooks 2015).
Refer to Appendix 1

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1.2: Organization Vision, mission statement
The organizational objectives, vision and mission statement can be stated to be as follows
Vision statement
 The Easy Shop can be stated to be a web based and mobile application start-up plan
which aims to operate in Malaysia with the following vision in mind:
 To make Easy Shop a household name in Malaysia
 To become one of the most innovative companies in 2019
 To provide convenience to the customers.
Mission
Easy Shop has come into existence with the aim of becoming one of the most popular
organizations as present in Malaysia and to see this growing inconvenience of the expatriates as
an opportunity to perform well. As the use of technology in the form of internet websites and the
mobile applications has become increasingly popular, Easy Shop aims to reach out to the
customers through this medium and deliver grocery items at their doorstep.
Objectives
The primary objectives of Easy Shop can be stated to be as follows:
1. To provide adequate service to the customers at all the hours
2. To build a large business empire with considerable networks
3. To provide the different customers with good products at affordable prices
4. To provide the customers with an overall satisfactory experience
5. To earn high amount of revenue and increased brand name.

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2. Marketing
Marketing constitutes a relevant part of the organization and hence, with respect to this, it
can be rightfully stated that, if Easy Shop wants to expand its operations into the different parts
of Malaysia and convince the customers to purchase goods online instead of visiting the different
departmental stores, they will be provided with goods at the best prices at home (Pozzi 2012).
The different marketing strategies as to be adopted by Easy Shop will be largely discussed in the
particular section.
Section 2.1: SWOT Analysis of the product/service
The particular service can be stated to be of a grocery application names EasyShop which
allows the different consumers to order grocery items, fruits and vegetables at the convenience of
their homes and also get the item delivered at their doorsteps (Boons and Lüdeke-Freund 2013).
The SWOT analysis of the service which is an application has been provided as follows:
The SWOT analysis is a useful strategic management tool which is largely used by the
organization to analyze the Strengths, Weaknesses, Opportunities and Threats of the business as
faced by them. The SWOT analysis of Easy Shop has been provided in the following section:
Strength: It can be described as an internal ability of the business to combat against the
different forces as present in the external environment of the firm (Nilsson et al. 2015). These
can be stated as follows for Easy Shop:
 Product Range: The product range as kept by the company can be considered to be very
high. The application has various kinds of products under its basket and with respect to
this, it can easily fulfill the larger needs of the different audiences it caters to.