Business Plan for Coffee Connection

This assignment provides a description of the business plan for Coffee Connection, including macro environmental overview, market analysis, competitors analysis, marketing and pricing strategies, operations plan, SWOT analysis, and financial requirements.

Business Plan

Table of Contents
Table of Contents.............................................................................................................................2
Introduction......................................................................................................................................3
Overview of business plan...............................................................................................................3
Macro environmental overview.......................................................................................................3
Market analysis and industry analysis.............................................................................................4
Competitors analysis........................................................................................................................4
Marketing and pricing strategies......................................................................................................5
Operations plan................................................................................................................................6
Swot analysis...................................................................................................................................6
Financial requirements.....................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
The entrepreneur needed to be concerned regarding various fundamental related to
marketing that help in making ensure in order to start organisation and it attract large number of
user. There are various elements that influencing or start a business organisation. The business
plan is depend upon operation of entrepreneurial idea named as Coffee Connection. It is
determined as a superior concept that helps in making connection with individual person without
adopting or using cell phone in Cafe. This assignment provides description regarding business
plan, macro environmental overview, and industrial analysis in addition with different factor like
marketing, SWOT analysis and also financial need to start organisation (Becker, 2017).
Overview of business plan
The project will start in London and idea related to shop is to make ensure that individual
person visiting are included in cultural as well as social relationship other than being involved in
cell phones. It is determined as a superior method to maintain sustainability in life of an
individual person, the time is offered to its user in order to provide relax and also offer a fresh
coffee that help in interacting with family in an appropriate manner. The project must be started
with name Coffee Connection that will help in launching in next 3 months ideally.
Macro environmental overview
It is important for entrepreneur to determine external environment of organisation in which
the company is executing. In addition to this, there are different kinds of problem as well as
opportunity which are generated in environment in order to implement business plan. Therefore,
the PESTEL analysis is adopted to analyse external environmental factor that imposes direct
effect on business plan. Thus, the PESTEL analysis is going to be mentioned below:
Political factor political factors signify different macro environmental factor that imposes
direct effect on government rigidity of economy. Due to existence of different party system
within UK, the opportunity related to expanding organisation under similar policy is simple for
coffee connection (Tegon, 2019). Therefore, the introduction related to Brexit within UK
possesses limited scope to expand organisation in Europe. There are different kinds of legal
issues included that impose negative impact on coffee connection of political atmosphere.
Economic factor signifies inflation rate, improvement of economy, exchange rate and many
more. In addition to this, the improvement of economy within UK generates superior opportunity

as well as chances of increment for coffee connection. However, increasing income element
imposes negative effect on consumer as their money they want to increase spending and they
focuses on spending superior quality product other than they spend on beverages such as coffee.
Social factor the social elements signifies various social & cultural beliefs of individual
person in country that imposes direct effect on lifestyle of individual person. The need of
individual person to buy innovative things and consumes it in unique way in order to grab
opportunity for organisation. However, the individual personal focusing on choosing or selecting
healthy food as well as drink such as juices rather than coffee because there is caffeine involved
in it. Thus, it imposes negative effect on social element related to Coffee Connection (Bogers,
Hadar and Bilberg, 2016).
Technological factors there are different kind of factors that help in adopting innovative
technology which imposes direct effect on organisation. While talking regarding Coffee
Connection, it is important for organisation to operate in successful manner along with
innovative technology and taking influence of it. Therefore, the organisation focuses on
implementing innovative technology in order to conduct different activity and operation in an
appropriate manner.
There are different types of political factor which must be consider by chosen cafe in order
conduct various activities in an appropriate manner. It is helpful in increasing performance level
of company in future period of time.
Market analysis and industry analysis
In present time, coffee culture is demanding as there are different kinds of cafes which are
demand by consumer around the world. There are different kinds of leading organisation within
an industry who provide superior services to its user in order to satisfy them. Coffee Connection
needed to build appropriate connection along with user by marketing or selling their services.
Therefore, it is important for business organisation to perform their tasks in an appropriate
manner. In assistance of this, hospitality sector need training in order to motivate employees to
perform their workforce that result in coffee connection in making ensure that they focus on
providing training to its subordinates for increasing quality of service in order to satisfy its user
during particular phase of time period.

Competitors analysis
There are various organisations that run their business at similar business at UK. In addition
to this, the competition level for coffee connection is large in market as well as it is important to
use strategy and tactics of leading organisation at market place for serving better services to its
user (Corbin, Durso and Norouzzadeh, 2017). There are different kinds of competitor related to
coffee connection that is going to be mentioned below:
The attendants it is determined as a coffee roaster organisation that is located in London
and their purpose to make ensure that they successfully execute their business outlets in England.
The main focus is to target customer in order to satisfy them. In assistance of this, the logo of
organisation is introducing first letter of name that signifies origin and also determines ethics.
Climpson and sons: it is determined as a well-known East London Cafe that emphasize on
providing coffee within London. The company focuses on performing different task in an
appropriate manner in order to provide superior flavour to its user. Apart from this, the
organisation emphasised on providing quality to its user in order to sustain for a larger period of
time.
Therefore, if it is talking regarding coffee connection, the organisation achieves competitive
edge over rivalries at marketplace. Their focus is on providing superior quality coffee to its user
at relatively fewer prices in order to satisfy them. They can emphasize on students, user, families
and also they focus is on taking advantage of separation in food court for satisfy its user during
particular phase of time period.
Marketing and pricing strategies
Marketing: There are different methods that is adopted by Coffee Connection for
successfully sell their goods. However, the organisation focus is on handling budget in order to
conduct different task in an appropriate manner by adopting social media for promoting its
product. It is determined as a method that help business organisation to reach large number of
user during the period of time. In assistance of this, the target of organisation is to attract large
number of user by adopting social media techniques. The organisation focuses on post picture
related to happy user by use of different social media tools that helps in attracting large number
of user during the period of time.
Pricing the company is successfully adopting price that is based on value for all goods they
are marketing in Cafe. Therefore, the value based pricing is determined as a method in which

cost of product as well as services focus is on increasing satisfaction level of customer in order to
utilise goods. Thus, due to increase in competition level, it is necessary to offer goods at
reasonable price that help coffee connection in order to increase sales in future period of time
And also, it is important for company to make ensure that they are adopting price that is based on
value in order to satisfy its user (Saha, 2015).
Operations plan
For successfully operating Cafe, there is different kind of requirement in order to conduct
different task in proper way. The first need is raw material that is adopted by coffee connection
for producing coffee and they are provided or offered in Cafe. For purchasing raw material, it is
necessary for business organisation to conduct different tasks in various departments for
providing coffee during the period of time. There is different need for kitchen that is helpful in
conducting different operation in proper way. Therefore, the supplier focuses on providing coffee
that helps in attracting large number of user during the period of time. In addition to this, the
organisation emphasized on improvement of society and adopting goods from producer that help
in increasing contribution level in respect of society. It is determined as a superior method that
helps company to successfully enhance brand value and goodwill in future period of time
(Jureček, 2019).
Swot analysis
SWOT analysis is used to analyse the external or internal environmental factor which is
adopted by coffee connection that is going to be mentioned below:
Strength the strength or advantages of Coffee Connection is having a specific idea that help
in connect with individual person in an appropriate manner. In present time, the cell phone
engaged mind of individual person and chosen cafe focuses on offering them place can take relax
and connect with family as well as friend that is determined as a main strength for organisation
in order for promoting themselves.
Weakness there are different kinds of customer who are not focusing on accepting idea
related to coffee connection in order to use cell phone in their life. There are different kinds of
work which is attached to adopt cell phone now days. Therefore, there is a large need of capital
for different market policy that is determined as a weakness for company. It is complex for
entrepreneur to use and to make arrangement of capital in beginning.

Opportunity due to possess crowd of Millennial within UK is determined as a superior
opportunity for coffee connection to operate their organisation in successful manner. The cafe
focuses on attracting young individual person who want to connect socially and looking for an
opportunity that help in enhancing customer base for chosen Cafe. In addition to this, there is
various social media technique to sell their product that will offer higher opportunity for coffee
connection to attract large number of customer and provide them better services.
Threat the competition level for coffee connection is higher. It is determined as a threat for
organisation as there is different kind of chain for Cafe that is operated business in international
and local level. Therefore, there are different kinds of competition level which is faced by coffee
connection that is determined as major threat for them (Recardo, 2017).
Financial requirements
Huge financial need will be needed for conducting different activities of organisation during
the period of time. The business plan purpose is to set Cafe along with the start-up cost is
regarding €25000 the price will involve cost of equipment that is €7000, furniture is €5,000
promises that is given on lease that will be €8000 in addition with opening stock is €5000, the
cafe is to create €15000 that assist in meet operating cost in addition with fixed as well as
running cost. The break-even point for organisation is accomplished after 6 month then overall
start-up price that is invested in organisation is accomplished and generate revenue in future
period of time.
Conclusion
On the basis of above given report, it is assess that the entrepreneur needed to be concerned
regarding various fundamental related to marketing that help in making ensure in order to start
organisation and it attract large number of user. There are various elements that influencing or
start a business organisation. The business plan is depend upon operation of entrepreneurial idea
named as Coffee Connection. It is determined as a superior concept that helps in making
connection with individual person without adopting or using cell phone in Cafe. This assignment
provides description regarding business plan, macro environmental overview, and industrial
analysis in addition with different factor like marketing, SWOT analysis and also financial need
to start organisation.

References
Books and Journals
Becker, A., 2017. Planung ohne Businessplan? Junge Unternehmen im Spannungsfeld zwischen
normativem Druck und strategischem Handeln. In Crowd Entrepreneurship (pp. 81-107).
Springer Gabler, Wiesbaden.
Bogers, M., Hadar, R. and Bilberg, A., 2016. Additive manufacturing for consumer-centric
business models: Implications for supply chains in consumer goods
manufacturing. Technological forecasting and social change, 102, pp.225-239.
Corbin, J., Durso, C. and Norouzzadeh, S., 2017. Company LLC Project Plan.
Jureček, A., 2019. Podnikatelský záměr pro založení maloobchodní prodejny: Business Plan for
Reatail Establishment (Doctoral dissertation, Brno University of Technology).
Recardo, R.J., 2017. Beyond the Administrivia: Incorporating Best Practices to Strengthen Your
Human Resources Strategic Plan. Global Business and Organizational Excellence, 36(3), pp.29-
41.
Saha, B., 2015. Curators Plan To Business Ethical Dilemma-A Roadmap To Handle Ethical
Behavior Of The Business Organizations. Scholedge International Journal of Business Policy &
Governance, 2(6), pp.1-4.
Tegon, M., 2019. il business plan come strumento strategico (Bachelor's thesis, Università
Ca'Foscari Venezia).