Business Plan for Coffee Connection

Business Plan

Table of Contents
Table of Contents.............................................................................................................................2
Introduction......................................................................................................................................3
Overview of business plan...............................................................................................................3
Macro environmental overview.......................................................................................................3
Market analysis and industry analysis.............................................................................................4
Competitors analysis........................................................................................................................4
Marketing and pricing strategies......................................................................................................5
Operations plan................................................................................................................................6
Swot analysis...................................................................................................................................6
Financial requirements.....................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
The entrepreneur needed to be concerned regarding various fundamental related to
marketing that help in making ensure in order to start organisation and it attract large number of
user. There are various elements that influencing or start a business organisation. The business
plan is depend upon operation of entrepreneurial idea named as Coffee Connection. It is
determined as a superior concept that helps in making connection with individual person without
adopting or using cell phone in Cafe. This assignment provides description regarding business
plan, macro environmental overview, and industrial analysis in addition with different factor like
marketing, SWOT analysis and also financial need to start organisation (Becker, 2017).
Overview of business plan
The project will start in London and idea related to shop is to make ensure that individual
person visiting are included in cultural as well as social relationship other than being involved in
cell phones. It is determined as a superior method to maintain sustainability in life of an
individual person, the time is offered to its user in order to provide relax and also offer a fresh
coffee that help in interacting with family in an appropriate manner. The project must be started
with name Coffee Connection that will help in launching in next 3 months ideally.
Macro environmental overview
It is important for entrepreneur to determine external environment of organisation in which
the company is executing. In addition to this, there are different kinds of problem as well as
opportunity which are generated in environment in order to implement business plan. Therefore,
the PESTEL analysis is adopted to analyse external environmental factor that imposes direct
effect on business plan. Thus, the PESTEL analysis is going to be mentioned below:
Political factor political factors signify different macro environmental factor that imposes
direct effect on government rigidity of economy. Due to existence of different party system
within UK, the opportunity related to expanding organisation under similar policy is simple for
coffee connection (Tegon, 2019). Therefore, the introduction related to Brexit within UK
possesses limited scope to expand organisation in Europe. There are different kinds of legal
issues included that impose negative impact on coffee connection of political atmosphere.
Economic factor signifies inflation rate, improvement of economy, exchange rate and many
more. In addition to this, the improvement of economy within UK generates superior opportunity