Business Plan for Sugar-Free Chocolate Manufacturing Unit

Business Plan

EXECUTIVE SUMMARY
The report discusses about a business plan. The idea is to set up a manufacturing unit of
chocolate. The chocolates which will be produce by the company will be totally sugar free and it
also will contains the ingredients which will provide protein and fibre to the eater. The concept is
quite new as the company would be targeting the people who does not consume any sugar and
prefer to take the fibre and protein fully eating materials. The report has provided the market
analyses, SWOT, PESTEL and the so on. From these analyses it has been observed that the plan
is very good to execute and has the ability to gain success if everything goes as planned.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
The Business Details...................................................................................................................4
Macro Environment Overview....................................................................................................5
Market and industry analysis .....................................................................................................6
Competitor analysis.....................................................................................................................7
Marketing & Pricing Strategies...................................................................................................7
Operations Plan...........................................................................................................................8
SWOT Analysis..........................................................................................................................8
Financial requirements................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
.........................................................................................................................................................1

INTRODUCTION
Business plan is the layout in which the entrepreneur set the business activities which it
going to undertake. In the business plan the resources which will be needing are stated along
with the total finances required. Apart from this it contains the major idea upon which the
individual is planning to start his business. The report discusses about a business plan upon an
idea of opening up the manufacturing unit of chocolate. The company would be producing the
chocolates which will be sugar free and also will full of protein. To carry out this idea further
and to convert this into reality, various analyses about the industry and the external market has
been performed. The models like pestel, SWOT, competition analyses and etc. has been
performed for the formation of business plan. Apart from this the report also includes the
marketing strategies and the financial requirements and plan which the business would going to
carry out for the business.
TASK
The Business Details
The business is to establish a manufacturing unit of chocolate. The product which the
company would be offering will be different form the available products. The product, chocolate,
will be sugar free and contain the ingredients which will provide the eater with high level of fibre
and protein. The business will directly target the people who does not consume much of the
sugar and also they are very much conscious about their eating habits. The plan is to establish the
manufacturing unit in the industrial area of London (Che Rusli, 2020). Setting the unit around
the city will help the business in taking care of many factors like transportation, availability of
raw materials and labours, proper supply of products in the market and much more.
Before carrying forward to this idea, a research had performed by the owner about the
eating habits and preferences of consumers. From that research it was concluded that the eating
habits and preferences of the consumers are changing. Earlier the consumers does not pay much
consciousness about the food they are taking in. The people are now have become more
conscious about the eating habits, they prefer to eat the food which is healthy and does not give
them fat. Therefore, to gain this opportunity, the idea of establishing the chocolate unit has been
generated. The product will satisfies the need of those customers who eat less or no sugar and
prefer to take in the healthy ingredients (Filloy Anè, 2020). The consciousness among the