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BUSINESS PLAN 1
EXECUTIVE SUMMARY Company overview The name of the company that would be incorporated in the present business plan is “La Bucuresti. The date of the incorporation would be 21stJanuary 2017. For registration license, will be obtained. The location of the restaurant would be Kent, UK. The main products of the restaurant include several kinds of Romanian meals and coffee, tea that are required by the customers during morning as well as evening time. The restaurant is offering home delivery services to the customers within economical cost. This would assist the customers in taking the experience of the food without visiting the outlet. Market The target market of the firm would be business customers who can organize informal meetingsand youngsters who show keen interest in intake of Romanian snacks.It has been examined that restaurant industry forms the part of broader hospitality sector within the national economy. More than three quarters of the UK restaurateurs expects the overall number of restaurant to expand over the next 12 months. There is greater need for the product as there is greater number of Romanian migrants in UK. Along with this through Romanian Cuisine the UK people can gain unique experience that would assist them in enhancing their experience. 15% market share is intended to attain in the year 1 to year 3 Unique selling proposition The Unique selling point of the business is organic food from Nutra ingredients limited. This implies that the quality of raw material that is being used in food would not be unhygienic and unhealthy. The environmental aspect would be considered (Garayoa et al., 2011). Further the firm would sell unique Romanian food items to the target market. OWNERSHIP AND MANAGEMENT The owner of the business is irina dumitru.To operate La Bucuresti in an efficient and effective manner (20) employees shall be employed, which shall consist of 6 kitchen staff, 2 delivery personnel, 6 waiters, 2 counter clerks and 4 cleaning staffs. Skills Gap Analysis Good teamwork 2
Cooking skills Communication skills Open to learning new ideas and ways of cooking Attention towards excellent hygiene standards Marketing skills Business management skills Skills requiredSkills availableNeeded? Yes/ NoAction Expertisein Romaniancooking for kitchen staff Known to this style of cuisine. The skills arealreadyexisting. Butstillthereis certainimprovement needed. YesSpecial Training from experts Excellent Communication skills in waiters as well as counter clerks Thereisscopeof improvement that can helpinenhancing communications skills YesInternaltrainingand monitoring.This training will be done withinaweektime after recruitment. Inter-personalSkills among the front-line personals Presenceofsome level of these skills YesInternalTrainingand experience Managementskills amongthecounter clerks There is presence of such skills YesThis can be learned by themeansof experienceand attendingtraining whichisgivenby experts. ProcurementofrawSuch skills is existingYesIt can be learned by 3
materialbykitchen staff in them but scope of improvement can be seen that can help in enhancing the overall performance the means of gaining knowledgeregarding organic food PRODUCTS La Bucuresti shall be only engaged in providing Romanian meals in the form of some specific products : Aubergine salad, Rustic salad, Grilled mincemeat, Mincemeat and rice wrapped in cabbage leaves.The restaurant provides beverages in the form of Espresso Coffee, Latte, Mocha Coffee, Green Tea, Tea and Lemon Tea.The restaurant will offer home delivery services to the customers. Further diverse recipes would be utilized in development of the products to offer customers with lot of varieties for selection. In relation to customer orientation. Much more customer focused strategies would be considered to meet their requirement level that can satisfy them. One of the factors which shall render competitive advantage to the product shall be that the whole project is completely environmental friendly, to the extent that the products used for preparation of the meals shall also be completely organic and healthy in nature. Name of the ProductPricing in Year 1 (inGBP) Pan Fried cheddar cheese 200g 9.30 Pan Fried courgetti 150g4.50 Aubergine salad 200g 5 Vegetarian salad6.60 Main salad8.20 Rustic salad8.40 Tuna salad7.8 4
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