Business Plan Report: Digital Solutions' Market Strategy Analysis

This business plan report focuses on Digital Solutions, a company designed to assist businesses in establishing an online presence. The report outlines the company's vision, objectives, and goals, emphasizing the importance of market understanding and the utilization of the STP model (Segmentation, Targeting, and Positioning). It details the company's approach to segmentation, using demographic and business size criteria, and highlights the strategies for targeting potential customers through digital solutions. The plan emphasizes the use of online platforms like Facebook and Instagram for marketing and promotion, and includes a discussion of competitive pricing and the company's operational focus in the United Kingdom. The report also acknowledges potential limitations, such as budget constraints and the emergence of new competition. The report concludes by emphasizing the importance of leveraging digital technology to strengthen relationships with existing customers and attract new ones, ultimately aiming to enhance business growth.

BUSINESS PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Notes............................................................................................................................................3
CONCLUSION...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business plan is about to formulate strategies to achieve the overall business objectives
of company. This report will demonstrate notes over a business plan.
MAIN BODY
Notes
The business plan has highlighted about the impacts digital solutions has created over the
growth of business entity. The modern era of business is all about digitalisation of operations
and functional practices to meet the overall business objectives. The digital technology support
businesses to expand globally and mark and worldwide presence in business environment
(Dugan, Clarkson and Beck, 2021). This further promote new and innovative idea, high
availability of skills as the key strengths of the plan. Budget is a key limitation involve in this
practice. This practice of digital presence fill the gap in the market. This further access to the
new marketing tool. All this allows the organisation to enhance the experience of existing
customers along with attracting new potential customers towards the business run by business
entity.
Business plan include three different dimensions one is segmentation, second is
targetting and the last one is positioning. Segmentation is a process that segregate homogeneous
group among the heterogeneous group. Demographic segmentation is one of the major policy
used to segment the product in market. IN order to target potential customers digital solutions
will use. Under the targetting practice company approach the customer group highlighted under
segmentation process. Company will utilise online platforms again to position the respective
product in market.
Digitalisation will allow the business entity to serve its products and services over
internet. Company will utilise competitive pricing strategy to attract potential customers in
respective market. Company is currently operating in United Kingdom and digital technology
will empower the business entity to attract customers over internet (Kulkarni, Poojari and
Chellasamy, 2020). Different promotion tools like social media, digital platform and other such
techniques will consume to promote the product offer by business entity. Facebook and
Instagram are among the two major technique of marketing and promotion that allow the
business entity to effectively attract potential customers under the respective target market.

Digital technology has strengthen the business entity to maximises potential outcome by
effectively attracting potential customers under the respective target market. The objective of
company is always to strengthen relationship with its existing customer base along with
developing healthy relationship with new potential customers belong to business entity. Digital
medium allow company to get engaged with new customers that can potentially buy company's
products and services. Enhancing growth is among the premium opportunity related with the
digital technology explored by the business entity. There are certain threats also a part of digital
technology used to drive promotion and marketing campaign over digital platforms like new
competition and risk of capital resources consumed in exploring the respective platform.
CONCLUSION
The report highlighted different areas associated with the digital technology consumed to
achieve the objectives behind the business drive by company. Platforms like Facebook and
Instagram are consumed at a primary level under this.

REFERENCES
Books and Journals
Dugan, R. G., Clarkson, J. J. and Beck, J. T., 2021. When Cause‐Marketing Backfires:
Differential Effects of One‐for‐One Promotions on Hedonic and Utilitarian
Products. Journal of Consumer Psychology.
Kulkarni, A., Poojari, D. and Chellasamy, A., 2020. Impact of Fdi Promotions on Various
Sectors of The Indian Economy. Tathapi Journal.