Business Plan for Launching a Start-up Business with Innovative Mobile Phone

BUSINESS PLAN

EXECUTIVE SUMMARY
Business plan refers to a written plan that includes goals of a business; methods for
attaining goals within time frame are formulated. This report is based on launching a start-up
business for earning higher profits and revenues. In this a innovation is to be done on technology
based product that is mobile phone by using graphene technology along with sensor application
software that help start up business in sustainability and gaining competitive advantage within
business industry. This report includes the business plan for new launching of product so that it
gives profitable results in market.

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
TASK..........................................................................................................................................................4
BUSINESS PLAN.......................................................................................................................................4
Rationale for launching the business with its vision and mission............................................................4
Macro analysis of market place...............................................................................................................5
Competitor analysis.................................................................................................................................6
Segmentation analysis.............................................................................................................................8
Marketing strategy using marketing mix.................................................................................................8
Market growth strategy............................................................................................................................9
Resource required for venture and sources of finance...........................................................................10
Risk analysis..........................................................................................................................................11
CONCLUSION.........................................................................................................................................13
APPENDICES...........................................................................................................................................14
REFERENCES..........................................................................................................................................15

INTRODUCTION
Business plan defines as an outline map that demonstrate the goals of operation a
business, procedure for accomplishing these goals along with time period for attaining the
objectives (Kailer and Weiß, 2018). In current business industry technology play a major role as
it develops easiness in human being life (Hopp and Greene, 2018) . Present study is based on
innovation done in technology based product that is mobile phone. In this inventor invent an
unbreakable phone which is 300 times stronger than stainless steel along with health sensor
application software that helps in controlling the body temperature as per climate present in
society. This innovation name is “TI-2.0”. After building this as an idea, inventor convert it into
start-up business i.e. TI phone store so that high amount of profits is earned. This report includes
business plan for new unbreakable with sensor application phone.
TASK
BUSINESS PLAN
Rationale for launching the business with its vision and mission
The rationale of launching a business is to gain high profits in markets that help in
developing living standard of owner in marketplace (Mariani, Bartoloni and Morelli, 2019). The
main reason for opening a TI phone store is to provide innovative phone that are highly
beneficial for middle and rich class people. It offers a sustainable phone to people in the form of
unbreakable manner along with health benefits by using sensor application software. The reason
behind launching this technology based product is to provide convenient life to people so that
they connect with large audience in all over the world along with safety of health. The vision of
launching the TI phone store is to provide sustainable phone to people for gaining high profits
and revenues along with beating rival firm in markets. The mission of TI phone store is to
provide innovative product that is useful to satisfy a customer’s needs and demands. It is very
essential to satisfy the needs and wants of customers because it helps in longer sustainability of
company in marketplace. TI Phone store is working on their vision and mission for this they
prepare business plan so that targets are attained on time.