Business Plan for Sage Eatery: Expansion, Operations, and Budget

This document presents a comprehensive business plan for Sage Eatery, a company specializing in organic food. The plan outlines the current business operations within the North Brisbane Shopping Center, emphasizing its high-quality products and marketing strategies. It details relationships with suppliers and customers, including the introduction of new products like family and corporate meal packages. The core of the plan focuses on expansion strategies, including new store openings, online platform development, and product diversification. It addresses staffing adjustments, potential threats such as increased competition and online transparency, and proposes solutions. The plan also includes a detailed budgeted cost analysis for various expansion areas, as well as an environmental management plan that covers resource efficiency, environmental and social impacts, and health and safety considerations. The total estimated budgeted cost for the expansion plan is $200,000. The plan concludes with a list of references.

Business Plan
Name of the Student
Name of the University

Table of Contents
OPERATING PLAN............................................................................................................................................3
The current business operations........................................................................................................................3
Relationship with suppliers and customers.......................................................................................................3
Discussion of the Plan.......................................................................................................................................3
Adjustment of Staffing......................................................................................................................................4
Threats to Future operations and possible solution...........................................................................................4
Budgeted Cost...................................................................................................................................................4
ENVIRONMENTAL MANAGEMENT PLAN...................................................................................................6
Resource efficiency...........................................................................................................................................6
Environmental impacts......................................................................................................................................6
Health and safety issues....................................................................................................................................6
Social impacts...................................................................................................................................................6
What are the budgeted associated costs?...........................................................................................................6
References.............................................................................................................................................................7

OPERATING PLAN
The current business operations
Sage Eatery exists in the North Brisbane Shopping Center name as Virtual Lakes. The store is on the first
floor of the complex and centrally located. The company is enjoying a significant amount of exposure to the
customers. The business is facing huge competition from the nearby store. There are 19 rivals of the business
at present in the complex. The major focus of the business is selling organic food and is experiencing a good
profit rate for its product XX. The business is known for its high-quality product that is available at the best
price among the customer. The marketing strategy of the organization is also unmatched.
Relationship with suppliers and customers
The company formed the organic brand which was the first agricultural group in the market in 1944, since
then the brand has been offering exceptional benefit to the mass market that loves to eat and stay healthy in
their life. Australians are deemed to be highly health conscious and thus the company has offered them the
chance to be so. Sage Eatery is not only limited to offering healthy food option to a niche market, however, it
also targets with limited income source. This is because they believe that everyone deserves to stay healthy.
The company is now planning to introduce new products such as family meal package and corporate event
meals. This will help them to form relationships with the new customers such as corporations that were not
targeted before (Chambers & Humble 2017). Further, the family meal will target the entire family and wide
community and not only a young generation or unwell people.
The company has a good relationship with the supplier of the organic products. In addition to this, the
packages that the company is introducing will help in forming a relationship with new suppliers that offers
meals in the packaged way.
Discussion of the Plan.
The plan of the company is to expand its business in three different ways and protect their service by
expanding in the market in unique ways. Expansion is one of the best strategies that a business takes to

experience growth. One expansion is new store expansion through which the company will target expanded
market and also increase their exposure. Second is to enter online platform through which the business will
offer better customer service as customers can buy the product in an easier way (Andel et al. 2018). Thirdly,
there is product expansion in which the customers will get better product option to buy from and stay healthy.
Adjustment of Staffing
Sage Eatery will need extra staffing for the expansion it is taking in their service and products. The company already owns a good
amount of staffs in the business for various needs. For the new expansion, they will need extra staffs. A good amount if a
salesperson, accountant, and guard will be required for their new store that they will open. The store will require these staffs to take
care of the sale and the customer service. Further, for online expansion, the company will need a website designer, customer service
staffs for online customers and also third-party staffs to deliver their products to the customer. Lastly, they will also need training
staffs to train the selling team about the new products that they are introducing such as meal package.
Threats to Future operations and possible solution
The business will face few threats in their future operation more complexities in the business and staffing may
become a huge problem if not place adequately. In addition to this, there will also be issues such as an
increase in the transparency of the business due to online media (Brinckmann et al. 2018). The feedback
received by the customer can then be clearly seen by other customers and negative comments might impact
the reputation of the business in a great way.
Sage Eatery needs to plan and strategize their expansion initiative to cope up with these two threats. Firstly,
the staffing should be well planned from before and the business should maintain some extra staff in every
department to eliminate risk. Further, better employee benefit should be given to staffs compared to the
competitors so that they face minimum employee turnover.
For coping up with the transparency of online environment the company should provide continuous customer
service and minimize negative comments.
Budgeted Cost
The company needs finances to manage their cost in all the type of expansion that it is taking. The budget will
be required in various areas of the business in which the business is expanding (McKeever 2016).

Areas Cost
Rented Store $10,000 per month for one year
Salary to Staffs $3000 per month for six months until the revenue is
not generated
Recruitment cost $8000
Payment to website Designer $7000
Packaging cost $19,000
The above table shows an estimated cost that the business will require for the specific areas required for
expansion.

ENVIRONMENTAL MANAGEMENT PLAN
Resource efficiency
The efficiency of the resources will be improved with the expansion strategy of the business such as
store expansion, online expansion, and meal packages. This is because the supply of organic food will
increase by making efficient use of resources and having minimum impact on the environment.
Environmental impacts
As the business sells mainly organic food it will have minimal impact on the environment. The
expansion will help the economy to use organic foods and this will reduce the negative impact on the
environment (Scarborough 2016).
Health and safety issues
With the expansion of organic food in the market, the people will be more health conscious. This will
reduce the health issue among the population in the economy.
Social impacts
The online expansion will enable Sage Eatery to provide its organic product to the wider community
and have a positive impact on the well-being of the community in a better way (Eskelin & Barclay
2015). Family meals package will help the community to eat healthily and stay healthy.
What are the budgeted associated costs?
The budget forms the most important aspect of the plan as the cost is required for every kind of
expansion that the business is taking. The estimated budgeted cost for the expansion plan is $
2,00,000.

References
Andel, J., Foos, A., Brenner, R.E., Huebschwerlen, B., Miller, S.E. and Piston, A.W., 2018.
Operational Plan: Migration, Tagging Response, Distribution, and Inriver Abundance of Taku River
Sockeye Salmon.
Brinckmann, J., Dew, N., Read, S., Mayer-Haug, K. and Grichnik, D., 2018. Of those who plan: A
meta-analysis of the relationship between human capital and business planning. Long Range Planning
Chambers, I. and Humble, J., 2017. Plan for the planet: a business plan for a sustainable world.
Routledge.
Eskelin, T. and Barclay, A.W., 2015. Operational Plan: Upper Cook Inlet Commercial Eastside Set
Gillnet Chinook Salmon Harvest Composition Study.
McKeever, M., 2016. How to write a business plan. Nolo.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management. Pearson.