Business Plan- Organo Clothing

-BUSINESS PLAN-
ORGANO CLOTHING
Module name: Enterprise & Business Development

Business Plan- Organo Clothing
TABLE OF CONTENTS
EXECUTIVE SUMMARY .......................................................................................................4
Overview ..............................................................................................................................4
INTRODUCTION .....................................................................................................................5
COMPANY OVERVIEW .........................................................................................................5
Business Idea.........................................................................................................................5
Mission and Vision Statement ..............................................................................................5
MACRO ENVIRONMENT OVERVIEW.................................................................................6
PEST Analysis.......................................................................................................................6
MARKET & INDUSTRY ANALYSIS ....................................................................................6
Target Market........................................................................................................................6
Industry Trends .....................................................................................................................6
Market Segmentation ............................................................................................................7
COMPETITOR’S ANALYSIS .................................................................................................7
Competition Landscape ........................................................................................................7
SALES & MARKETING STRATEGIES..................................................................................9
Sales Plan...............................................................................................................................9
Key Performance Indicators..................................................................................................9
Marketing Mix for Organo Clothing ..................................................................................10
OPERATION PLAN ...............................................................................................................11
Primary Activities................................................................................................................11
Support Activities ...............................................................................................................11
SWOT ANALYSIS..................................................................................................................11
FINANCIAL REQUIREMENTS ...........................................................................................12
Start-Up Cost ......................................................................................................................12
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Business Plan- Organo Clothing
Expected Selling price ........................................................................................................13
Projected Income Statement ...............................................................................................13
Projected Statement of Financial Position ..........................................................................14
Cash Flow for the first nine months ...................................................................................15
Break – Even Point and Desired Profit Sales .....................................................................17
THE ELEVATOR’S PITCH ...................................................................................................18
REFERENCES ........................................................................................................................24
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Business Plan- Organo Clothing
EXECUTIVE SUMMARY
Overview
Organo Cotton is an idea propagating idea of organic clothing business. The agenda
of sustainable clothing became viral in the recent days. Hence, this company is focusing to
get the opportunity and enter the competitive fashion industry. Around 2 million students and
32 million office-goers are staying in the United Kingdom. This shows that Organo cotton
has a great opportunity to expand their business in the market. This business plan helps in
getting all the details about the company. This has also helped in analysing the market and
industry trends where the company is conducting their business. The operation plans, sales
and marketing plan and the financial plans are also prepared in this paper.
Keywords: Organo Clothing, Organic
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Business Plan- Organo Clothing
INTRODUCTION
Entrepreneurial ventures is all about the risk, ambiguity, failures and the success and
learning as well as embracing it. There are many contexts through which entrepreneurs
manifests which includes start ups, social, corporate and the public sector. Business have to
take all the risk associated with starting the business or of bringing new products and services
in the market. It has to carry out various analysis to promote the products and business to
target customers. Present report is focused over Organo clothing which is focused over
clothing that is made from environmental friendly products and services. The business plan
will include industry analysis, competitor analysis, analysis of external forces, segmentation,
marketing mix, operational plan and financial plan.
COMPANY OVERVIEW
Business Idea
Organo Clothing is about a new idea, which is entering the fashion industry. This
organisation is focused upon conducting the business on ethical terms. With the increasing
global warming because of the pollution, the environmental media went to its root cause. It
was found that industrial wastage has been one of the major reason for environmental
degradation and fashion industry is one of them, who is contributing in pollution (Deng et al.,
2020). Organo Clothing will be dealing in organic clothing products without compromising
in fashion. The main USP of the company will be to spread environmental awareness among
their customers.
Mission and Vision Statement
Company Mission Statement – The motto is to adapt sustainable fashion by innovating the
manufacturing of the fabrics.
Company Vision and Philosophy Statement – To be the market leader by providing
sustainable means of fashion clothing.
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Business Plan- Organo Clothing
MACRO ENVIRONMENT OVERVIEW
PEST Analysis
Political- In UK, the fashion industry has been largely exploited by the political laws upon
the worker’s right and the child labour laws and so on (Phillips, 2017). However, as Organo
clothing is into ethical practices, they will not get affected by such laws.
Economic- UK is one of the largest economies of the world, however as it is going through
recession n during the COVID-19, it has also affected the fashion industry (Fernandes, 2020).
Hence, from the economic point of view Organo Clothing will be getting the negative
impacts.
Social- The consumers from the UK are greatly concerned about the environmental
awareness. From the primary researches conducted upon the consumers it was found that
around 55% of the people are willing to pay more for organic products in order to save the
environment (Namkung and Jang, 2017).
Technological- Technology is one of the fastest growing subject in the UK. The people of
UK are now more into online shopping rather doing physical shopping in the market. They
follow various celebrities and influencers online for getting their fashion tips. Hence,
technology is also playing a significant role in the business of the company.
MARKET & INDUSTRY ANALYSIS
Target Market
The major target of Oragano Clothing, will be the university students, who are
concerned about the trending fashion. The second category to target is the office-goers who
are much into comfortable clothing along with maintaining their basic fashion sense and the
third category to target the customers will be the middle-high income class group having
more dispense of income. Organo Cotton will be focusing upon the larger section of the
market, however these three categories will be in the main area of focus.
Industry Trends
While analysing about the fashion industry in the UK, it was found that there has been
a consistent growth in the clothing and apparel industry as the people are getting more
concerned about their fashion sense. The fashion industry had made a profit size of 38 billion
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