Business Plan of Alert Me

Running head: BUSINESS PLAN OF “ALERT ME”
Business Plan of “Alert Me”
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1BUSINESS PLAN OF “ALERT ME”
Executive Summary
The residents of the United Arab Emirates face issues in their daily life that includes
traffic congestions that is mostly caused by the car accidents or fogs taking place more often in
the country. Focused on such issue faced by the residents of the nation on a constant basis, the
new business has decided to security or alert device that will be designed employing Arduino
Uno and the device is named as “Alert Me”.
Through introducing this alert device, the new business will be able to attain progress in
developing its prototype as it will follow its original business plan. The alert device prepared and
launched in the United Arab Emirates will also have the function of infirming the authorities
within the nation regarding the accident in order to make sure that the help needed arrives in
time. By launching the device to help the people in alerting them regarding any dangers on the
road it will consider using an Arduino Board, a few sensors along with including a GPS or GPRS
shield. This will further facilitate in developing an alert device that will have the capability to
deal with major disturbances that take place in the daily life of UAE residents.
Discussions
Problems and Opportunities
In UAE there have been several instances where the residents are observed to face
concerns related with increasing number of deaths because of daily traffic accidents or because
of unexpected weather changing situations. Moreover, certain instances have also been
evidenced where the emergency service authorities fail to arrive at the accident locations in
timely manner (Al-Shaer & Rahman, 2016). Considering such problems, the new business
implementing an alert device project “Alert Me” has high growth opportunities in the UAE
market. As observed from the name, the device is estimated to work effectively through alerting
the nearby vehicles of the accident or fog that took place within the specific location. In case of
any accident, the device will include a built in bumping sensor so that when a vehicle collides
with any object it automatically sends emergency messages to the authorities along with other
nearby “Alert Me” devices. Through sending such emergency messages to the nearby available
police or emergency service authorities will be informed and contacted immediately (Andersson

2BUSINESS PLAN OF “ALERT ME”
& Pettersson, 2015). Moreover, this device will have high success opportunity in the market as it
will support the police to attain better access to the bridge and the advertising screens. Moreover
this device can also be used to offer view through a large text that can infirm the drivers
regarding any accident.
Competitive Advantages
The alert device that will be developed by the business of “Alert Me” is deemed to offer
several competitive advantages the UAE market in contrast to its existing business rivals. The
alert device will be innovative and launched with new features in the market that can attain
increased target consumer attention (Bujari et al. 2018). Moreover, certain other competitive
advantages that will be offered by the device includes highly added sensors that will transmit
alert signals in case any vehicle collides with an object to the nearby vehicles installed with
“Alert Me” device along with the police and emergency service authorities. The emergency
transmissions will take place through a speaker system that will be installed in the nearby
devices. Moreover, different from the offerings of the business rivals, this new business will
develop its device in a way that in a situation of unexpected weather change like fog, the
passengers in the vehicles can press a button that can send various messages to the concerned
authorities and the nearby devices (Burns & Dewhurst, 2016). Moreover, another competitive
edge that will be attained by the newly launched device will be inclusion of innovative materials
different from that of the competitors is that are indicated below:
 Arduino Uno/ Raspberry Pi – This facilitates communication and motherboard
functioning
 GPS System – Will facilitate the authorities to locate the vehicle
 Sound System – This will inform the nearby vehicles about any accident/ weather
change
 Mini LCD Screen & 4*4 matrix – Will develop manual passenger input
 Multiple Sensors for Extra Functions – This will include gas sensor for realizing if
there is any CO2 emitted.
Sales and Marketing

3BUSINESS PLAN OF “ALERT ME”
In the initial stage, “Alert Me” should start collecting mails from the customers and
prospects. This needs to be made a company-wide priority as well as imperative component of its
culture. Moreover, it has to take an inventory of the mails received as well as not received along
with developing a project for getting the missing addresses. Moreover, the organization will need
to ensure easily navigable website with blogging and mobile responsive capabilities. Along with
this, the potential customers need to be provided with continuous supply of relevant, educational
and interesting content for developing an impactful online presence. For this, it would have to
create a content marketing plan involving relevant and regular content development depending
on the probable issues and questions to be encountered by the sales team after the
commencement of its business operations (Domanska et al., 2018). The organization could think
of using the social media sites as well for increasing its reach to the potential customers. “Alert
Me” could use trial and error combination in order to narrow down a campaign, which would
reach the potential customers within the desired range. Finally, it could think of adding videos
from its likely security equipment suppliers, which would even drive increased interests in social
media posts and digital advertisements.
Competition Analysis
“Alert Me” is observed to face competition from certain existing rivalry companies that
offer road security or emergency alert services or devices in UAE. However, from the market
research it is observed that the competitor companies do not offer a complete package of tools
and devices of an emergency alert system (Celik, McDaniel & Tan, 2018). The major
competitors are Vivint, ADT and Brinks that offers automation services in its alert devices that
offers full-featured and self-contained alarm solution. These rival companies offers alert devices
that are high in demand among the consumers because of their exceptional DIY security
solution services along with having security alarm systems, along with establishing a automation
system in operating them. The competition profile for the “Alert Me” device indicates that
despite of fierce rivalry in the market competing on offering the best and advanced security and
alert devices, “Alert Me” is estimated to attain competitive advantages as it will have unique
programming supported by Arduino and its related components, high quality wired circuit and
built up prototype (Domanska et al. 2018).
Business Model