Business Plan of Auto Parts Store

Running head: BUSINESS PLAN OF AUTO PARTS STORE
Business plan of Auto Parts Store
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1BUSINESS PLAN OF AUTO PARTS STORE
Table of Contents
1. Introduction......................................................................................................................3
1.1. Company Background..............................................................................................3
1.2. Mission.....................................................................................................................3
1.3. Key Success Factors.................................................................................................4
2. Services Offered..............................................................................................................4
2.1. Auto Services............................................................................................................4
2.2. Online Services.........................................................................................................4
3. Market Analysis Summary..............................................................................................5
3.1. Market Segmentation and Strategy...........................................................................5
3.2. Competition and Buying Patterns.............................................................................6
4. Strategy and Implementation...........................................................................................6
4.1. Sales Strategy............................................................................................................6
4.2. Marketing and Business Promotion Strategy...........................................................7
5. Management Summary....................................................................................................8
5.1. Personal plan.............................................................................................................8
6. Financial Plan..................................................................................................................8
6.1. Initial Investment......................................................................................................8
6.2. Break Even Analysis.................................................................................................9
6.3. Marketing Budget Plan.............................................................................................9

2BUSINESS PLAN OF AUTO PARTS STORE
References..........................................................................................................................10

3BUSINESS PLAN OF AUTO PARTS STORE
1. Introduction
1.1. Company Background
“Auto Parts Store” will be a company that offers auto repair services within the auto
market of Belgium. This new business idea has been generated considering the market survey
that indicated more than 20% of the factories in the nation along with consumers dealt with
issues regarding lack of sufficient auto repair services.1 The new business will employ competent
technology in developing exceptional services that will exceed consumer expectations. In order
to provide exceptional services to its consumers and for maintaining stable consumer
relationships, “Auto Parts Store” will provide supplies to the auto factories. This will include
body shops for offering superior auto repair services to all the consumers.
1.2. Mission
Mission of “Auto Parts Store” business is to provide superior quality auto repair services
with all the types of auto parts. The new business will provide its convenient as well as rapid
service. Offering exceptional auto repair services to the target unsatisfied consumers in the
market is the major mission of the new business.2
1 Almeida, C.M.V.B. et al, Accounting For The Benefits Of Technology Change: Replacing A
Zinc-Coating Process By A Water-Based Organo-Metallic Coating Process (2018)
2 Chang, Wen-Long, Online Training For Business Plan Writing Through The World Café
Method: The Roles Of Leadership And Trust (2018)