(pdf) Business Plan of bookFi

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Business plan of bookFi
Company logo

Executive summery
The proposed venture bookFi is a service providing private limited company. This service
providing organization will provide used books to its customers for buying and selling.
It’s totally an online based service providing company. This venture will use application
based software which will be available at google play store. The demand for used book
buying and selling is huge in Bangladesh because the country has a large number of students in
the country. Used books are available only in Nilkhet Bazar but the main fact is that it’s
not possible for everyone to go there for buying and selling used books because of time
and transportation constraints. That’s why the entrepreneur comes up with this idea to offer
used books for both buying and selling. This service venture will surely have huge demand for its
offering service. The initial investment is not high enough so it seems very practical to start a
new venture with this initiative idea. The analysis team has successfully made a research about
the profitability of this venture. The analysis result indicates that this venture will reach to break-
even point in its second year of business with some additional profit amount. From the third year
this venture will makes profit like a gazelle organization. This venture requires only a
limited number of employees to run its daily activities swiftly. Its operating costs are relatively
low and will not increase at a higher rate for upcoming years. Because it is a private
limited company the entrepreneur and the management will enjoy superiority power to
take any organizational decision. The entrepreneur ad the management will have excessive
control to this organization. Another great advantage is that this venture does not require less
advertising and promotional activities. Social media advertising is enough to get popularity
among targeted customers. By providing satisfactory service, this service providing company
will also be able to get positive word of mouth from customers that mean the customers will
promote and recommend our service to another potential customer. This is a great
advantage for any business organization because it requires no cost with higher sales.
bookFi can be great opportunity for a potential investor to get higher profit margin in a short
period of time. This proposed service providing organization has great opportunity in
Bangladesh.

Table of contents
Contents
Business description........................................................................................................................ 5
Marketing........................................................................................................................................ 6
Operations....................................................................................................................................... 8
Management.................................................................................................................................... 8
Financial information.................................................................................................................... 10
Critical Risks................................................................................................................................. 17
Harvest Strategy............................................................................................................................ 19
Milestone schedule........................................................................................................................ 20
References..................................................................................................................................... 21

Business description
General description
bookFi is an application based program to make interaction between the buyer and seller. It is an
online based application used to exchange book from one individual to another in terms
of money or another book. The interesting fact about this service is that it let people to sell and
buy used books without any hassle. The main purpose of this service is to provide used
books at reasonable price to everyone so that interested people can utilize those used books. By
this one can easily sells the book copies he/she does not need anymore and can have
some value by selling this. Usually used books are not sold to any bookshop except Nilkhet
Bazar. The main reason is that both local and local shopkeepers are not willing to sell used books
because by this they can’t have larger profit. Many times we required books for academic or
personal reason for a short period of time. After this the usefulness of those books becomes less.
We have to put those books on a corner in our residence. So, our service idea will prevent these
books turning to value nothing to value something. The book owners can sell their books by
using our app and can get some good amount of money in every transaction. The cost of new
books is very high compared to use books although used books are usable enough. This app will
be solution to those who wants to have books at a reasonable price and no issue with whether the
book is new or used. This app will also save time and money for them. They can sell their books
again by using our app if the books conditions are enough to read and use. We will also offer new
books to our customers but the main focus is on used book selling and making profit by
commission from both buyer and seller.
Goals
The main goal of this business plan is to make profit by commission from a book selling and
buying transition. Later this service will add some new service according to market demand. This
service can draw more profit option by showing advertisement on our sites.
Uniqueness
This concept is unique in Bangladesh. Especially university level students have to bear huge cost
for buying academic books at a higher price. Used books are available only in Nilket Bazar and
many people faced difficulties to go there for lack of time and transportation cost and forced to