Business plan of Costa Coffee

Added on - Dec 2020

Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 12 pages
Business plan.
Table of ContentsELEMENT 2....................................................................................................................................3Business plan...............................................................................................................................3Porter five force strategy.............................................................................................................5REFERENCES..............................................................................................................................11
ELEMENT 2A business plan of a company is written description of its future, a paper or documentthat tells what company plans to do and how it plans to do it. Other than this it includes executivesummary, company's vision and mission, goals, key selling points and its products and services.Business planBusiness detailSummary :-Costa Coffee is a coffee shop which is a British multinational companysituated in UK. The firm was launched in 1971 by the Costa family as a wholesale operationsupplying roasted coffee to caters and specialises in Italian coffee shops. Its products includes;hot drinks, savoury snacks, cakes and pastries. It has been found that the Whitebread owner ofCosta plans to grow their business by adding Vegan food range to their store. Health consciouspeople are demanding for health food and this Vegan food that is preferred to be a healthier dietfor UK people. The company claims such product innovation underpins its like for growth aswell as establishing a new range of vegan food items will made enhancements to its foodofferings.Mission of Costa is to provide good quality Vegan food products to customers who are highlyhealth conscious and satisfy them.Customer needs :-customers nowadays are very health conscious and prefer to havehealthy diet. This because they think that eating healthy plays an important role in maintaining ahealthy weight. Therefore, vegan food products are concern with healthy items such asProduct outline :-vegan food products are considerably meant for those who are reallyhealth conscious. It includes; herb, such as beans, peas and lentils.Economic reviewCurrent and future economic conditions:- economic factors like food and labour cost inflationare likely to continue to affect the Costa Coffee shop in the foreseeable future. As it has beenobserved that most of the restaurant consumers are price conscious as well and they are not onlyconcentrated on consumer cost. But it is a good point for Costa to serve Vegan food, asconsumers are willing to pay more for a meal that is significantly of good quality for healthbenefits. Also, the provision of patient protection and affordable health care act could require4
Desklib Logo
You are reading a preview
Upload your documents to download or

Become a Desklib member to get access