Business Plan of Crafty E-commerce Business

Running head: BUSINESS PLAN OF CRAFTY E-COMMERCE BUSINESS
Business Plan of Crafty E-commerce Business
Name of the Student
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BUSINESS PLAN OF CRAFTY E-COMMERCE BUSINESS1
Executive Summary
The report has helped in identifying the business plan of the Crafty E-Commerce Company
which falls under the service industry. It can be seen that there are different kinds of aspects
such as the different products and services offered by the company along with value
proposition of the company that makes it different from the competitors. With the help of
segmentation, targeting and positioning of the company, it has been helpful in understanding
position of the company against the other competitors.

BUSINESS PLAN OF CRAFTY E-COMMERCE BUSINESS2
Table of Contents
(a) Overview...............................................................................................................................3
(b) Business details – what does it do?......................................................................................3
(c) Value Proposition of the new venture..................................................................................4
(d) Competitor Analysis.............................................................................................................4
(e) Customer segments and targets............................................................................................6
(f) Hypothesis and business objectives......................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................12

BUSINESS PLAN OF CRAFTY E-COMMERCE BUSINESS3
(a) Overview
The business plan is the most strategic tool for the different entrepreneurs and it helps
them in focusing on the specific kind of steps which are necessary to make the business-
related ideas succeed in the competitive business environment along with it is helpful in
achieving both short-term and long-term goals and objectives suitably (Wirtz and Lovelock
2016). In the respective aspect, the main aim and purpose of the report is to analyze and
position the crafty e-commerce business in the competitive service industry in which there
are different competitors already present. In the report, the details of the business, the value
proposition of the venture, segmentation and targeting as well as the competitor analysis are
required to be identified which will be providing with specific details for implementation of
growth plans.
(b) Business details – what does it do?
The vision behind the Crafty E-Commerce Company set up is the fact to make the
returns easy for the customers which will be safe and easy to utilize. Crafty E-Commerce
Company is looking for the initial funding as well as strategic type of partnerships for
executing the partnerships which will be beneficial for the growth of company. The company
Crafty E-Commerce Company will be providing the different customers with various kinds of
products and services from different brands within one platform along with easy return
facility with 100% return within 24 hours. By accessing the Crafty E-Commerce Company
site, the different customers can claim the returns of products in quick as well as trouble-free
fashion.
In addition, Crafty E-Commerce Company will be serving as the centralized online
platform which matches the policy related to returns of the given type of merchant and it will